Amasu Engqondo Ekukhangiseni Kwedijithali
Ukumaketha kwedijithali kumayelana kakhulu nobuchwepheshe, ama-algorithms, noma ikhono lokudala okuqukethwe "okuthandwayo". Ngemuva kokuchofoza ngakunye, ukuphawula, nokuthenga kulele inqubo yengqondo ethonya indlela abantu ababona ngayo ulwazi, bahlole imikhiqizo, futhi ekugcineni benze izinqumo. Ngakho-ke, ukuqonda i-psychology yabathengi kubalulekile ekuthuthukiseni isu lokumaketha kwedijithali eliphumelelayo, elinokuziphatha okuhle, neliqhubekayo. Lesi sihloko sixoxa ngamasu ahlukahlukene afanele engqondo okuthuthukisa ukusebenza kokumaketha kwedijithali, kusukela ekwakheni ukwethembana kuya ekuqaliseni izinqumo zokuthenga.
1. Qonda ukuthi ukunaka kusebenza kanjani enkathini yolwazi oluningi
Ezinkundleni zokuxhumana kanye nasezinkundleni zedijithali, ukunaka kuyindlela ebaluleke kakhulu. Ubuchopho bomuntu buvame ukuhlunga ulwazi olungabalulekile futhi bugxile kuphela kulokho okuthakazelisayo noma okubalulekile. Ngakho-ke, isu lokuqala ukudala isisusa sokunaka ngemizuzwana embalwa yokuqala.
Empeleni, sebenzisa izihloko ezicacile, ezigxile ezinzuzweni, izithombe ezihlukile kodwa ezikhangayo, kanye nezivuleko zokuqukethwe ezibhekana ngqo nokukhathazeka kwezilaleli. Isibonelo, esikhundleni sokubhala ukuthi, "Umkhiqizo wethu omusha ukhishwe," kuphumelela kakhulu ukubhala ukuthi, "Indlela yokonga u-30% ezindlekweni zokusebenza ngaleli thuluzi elilula." Le ndlela isebenzisa isimiso sokunaka okukhethayo: abantu basabela kakhudlwana olwazini oluzizwa lufanele izidingo zabo zomuntu siqu.
2. Isimiso sobufakazi bezenhlalo: abantu bavame ukulandela abanye abantu.
Omunye wabenzi bezinqumo abakhulu ekukhangiseni uwubufakazi bomphakathi. Uma umuntu ebona abanye abaningi bethenga, bencoma, noma bethanda umkhiqizo, ukwethembana kuyakhula ngoba ubuchopho bubona ukukhetha “njengokuphephile” futhi “okuqinisekisiwe.”
Ekukhangiseni kwedijithali, ubufakazi bezenhlalo bungabonakaliswa ngokubuyekezwa kwamakhasimende, ubufakazi bevidiyo, izifundo zamacala, izinombolo zomsebenzisi, noma okuqukethwe okukhiqizwe ngabasebenzisi. Isibonelo, ukubonisa izilinganiso, amazwana athile amakhasimende, noma izithombe zamakhasimende asebenzisa umkhiqizo. Kodwa-ke, ubufakazi bezenhlalo obusebenzayo abuyona into ethandwa kakhulu, kodwa kunalokho buyiqiniso: bukhuluma ngomongo wokusetshenziswa kwawo, inkinga exazululwa, kanye nemiphumela engokoqobo efinyelelwe.
3. Ukucwasa igunya: igunya landisa ukwethembeka
Ukubandlulula ngegunya kuwukuthambekela kwabantu kokwethemba ulwazi oluvela kulabo ababhekwa njengochwepheshe. Ekukhangiseni kwedijithali, igunya lingakhiwa ngezitifiketi, imiklomelo, ukusakazwa kwabezindaba, ukubambisana nochwepheshe, noma okuqukethwe kwezemfundo okuqhubekayo.
Isibonelo, uphawu lokunakekelwa kwesikhumba lungaqinisa ukwethembeka ngokufaka izincazelo ezivela kodokotela besikhumba, izifinyezo zocwaningo lwezithako ezisebenzayo, noma ukubonisa amazinga okukhiqiza. Ngokuphambene nalokho, amabhizinisi e-B2B angaqinisa igunya ngamaphepha amhlophe, ama-webinar, kanye nedatha yemboni. Ukucaca kubalulekile: igunya eliphoqelelwe noma izimangalo ezigqanyisiwe zingakhulisa ukungabaza kuphela.
4. Isimiso sokubuyiselana: abantu bavame ukubuyisela umusa.
I-psychology yokubuyiselana ichaza ukuthi lapho umuntu ethola okuthile okuzuzisayo, ushukumiseleka “ukubuyiselana” ngesimo sesinye isenzo, njengokubhalisa, ukuzama umkhiqizo, noma ukuthenga.
Esimweni sedijithali, ukubuyisana kuvame ukwenziwa ngokuqukethwe kwamahhala okuwusizo ngempela: izincwadi ze-e, amathempulethi, amakilasi amancane, ukuhlolwa kwamahhala, noma izivivinyo zomkhiqizo. Kodwa-ke, ukuze ugweme ukubonakala sengathi uyakhohlisa, qiniseka ukuthi inani elinikeziwe lihambisana nezidingo zezithameli futhi alikhohlisi. Isibonelo, ithempulethi yezezimali ehlanzekile, engasetshenziswa ngokushesha inethonya elikhulu kunencwadi ende ye-e enokuqukethwe okuvamile.
5. Ukuntuleka kanye nokuphuthuma: ukuntuleka kubangela isifiso sokwenza okuthile
Ukuntuleka kanye nokuphuthuma kuyizinto ezinamandla ezenza izinqumo ngoba abantu bavame ukwesaba ukuphuthelwa (ukungafuni ukulahlekelwa). Izaphulelo ezilinganiselwe, isitoko esinciphayo, noma izilinganiso zabahlanganyeli be-webinar zingakhuthaza abantu ukuba benze izinqumo ngokushesha.
Nakuba isebenza kahle, leli cebo kumele lisetshenziswe ngendlela efanele. Gwema ukushoda okungamanga noma ukubala phansi okuphindaphindiwe ngaphandle kwesizathu. Abathengi bedijithali bahlakaniphe kakhulu; uma bezizwa bekhohlisiwe, abagcini nje ngokukhansela ukuthenga kwabo kodwa futhi bangase basakaze ulwazi olubi. Ukushoda okuqotho—ngokwesibonelo, ngoba imikhiqizo eyenziwe ngezandla ilinganiselwe noma izikhala zokubonisana zilinganiselwe—kuphephile futhi kwakha idumela.
6. Umphumela wokwakha uhlaka: indlela umlayezo ohlelwe ngayo ithonya ukuqonda.
Umphumela wokuhlela ukhombisa ukuthi abantu bangenza izinqumo ezahlukene kuye ngokuthi ulwazi lwethulwa kanjani. Isibonelo, "londoloza u-Rp200.000 ngenyanga" uvame ukuzwakala ukhanga kakhulu kunokuthi "londoloza u-Rp2.400.000 ngonyaka," yize zinenani elilinganayo kwabanye abantu. Noma, "amakhasimende angu-95% anelisekile" uzizwa ekholisa kakhulu kunokuthi "amakhasimende angu-5% anelisekile."
Ekukhangiseni kwedijithali, ukwakheka kwefreyimu kungasetshenziswa ekubhaleni amakhophi, ukwakheka kwekhasi lokufikela, kanye nokunikezwayo. Gxila ezinzuzweni ezihambisana kakhulu nezidingo zezithameli zakho. Uma imakethe yakho okuqondiwe kuyo ingabanikazi bamabhizinisi amancane, ukugcizelela ukusebenza kahle kwesikhathi kwansuku zonke kungaba namandla kakhulu kunokuchaza izici zobuchwepheshe eziyinkimbinkimbi.
7. Nciphisa umthwalo wokuqonda: uma kulula, kulapho ukuguqulwa kukhuphuka khona.
Amakhasimende amaningi angaba khona ayakhansela hhayi ngoba engenasithakazelo, kodwa ngoba inqubo izwakala iyinkimbinkimbi. Lona umqondo womthwalo wokuqonda: ubuchopho buvame ukugwema izinqumo ezidinga umzamo omkhulu kakhulu.
Ngakho-ke, yenza inqubo yokuthenga ibe lula: cacisa izinkinobho zokubiza isinyathelo, amafomu amafushane, ulwazi lwamanani olucacile, izinketho ezincane zephakheji, kanye nesixhumi esibonakalayo esisebenziseka kalula kuselula. Futhi, sebenzisa isimiso esithi "ikhasi elilodwa, umgomo owodwa": ikhasi lokufika elineziphazamiso eziningi linganciphisa ukuguqulwa. Uma izithiyo zimbalwa, amathuba okuba abantu baqedele isenzo aba maningi.
8. Ukungaguquguquki nokuzibophezela: izinyathelo ezincane ziholela entuthukweni enkulu
Ngokomgomo wokuzibophezela nokungaguquguquki, lapho umuntu ethatha isinyathelo esincane, cishe uzoqhubeka nokwenza kanjalo, ngokuvumelana nokuziphatha kwakhe kokuqala. Ekukhangiseni kwedijithali, lokhu kungafezwa "ngokuguqulwa okuncane" njengokulandela i-akhawunti, ukuqedela imibuzo emfushane, ukuzama ukubala, noma ukubhalisela iphephandaba.
Isibonelo, umkhiqizo ungakha umbuzo onjengokuthi "Uhlobo lwesikhumba sakho kanye nomkhuba onconywayo" bese ucela i-imeyili enemiphumela ephelele. Uma izethameli zithola imiphumela eyenzelwe wena, cishe ziyovuleleka ezincomweni zomkhiqizo. Le ndlela ethatha kancane kancane ivame ukusebenza kangcono kunokuya ngqo "ekuthengisweni okunzima" kusukela ekuqaleni.
9. Ukwenza kube ngokwakho kanye nobunikazi: abantu bathanda ukuzizwa beqondwa.
Abantu basabela kangcono uma imiyalezo izwakala ifanele isimo sabo. Ukwenza ngokwezifiso akukhona nje ukubiza amakhasimende ngamagama kuma-imeyili, kodwa nokuqonda umongo wawo: izidingo zawo, izinkinga, izintandokazi zawo, kanye nesigaba ohambweni lokuthenga.
Isu elinamandla lezengqondo ukuhlobanisa umkhiqizo nobunikazi. Izinqumo eziningi zokuthenga azigcini nje ngokuba nengqondo kodwa futhi ziwuphawu: “Ngingumuntu ococekile,” “Ngiyakhathalela impilo yami,” “Ngiyakhiqiza,” noma “Nginobuhlakani.” Okuqukethwe okuthinta lobu bunikazi—ngaphandle kokuzishaya indiva—kuzoba lula kakhulu. Isibonelo, esikhundleni sokuthengisa izicathulo zokugijima nje, uhlobo lungaqokomisa indaba mayelana nokuqeqeshwa okuqhubekayo, umphakathi, kanye nempumelelo yomuntu siqu.
10. Ukwethembana njengesisekelo: ukucaca kwedlula amaqhinga esikhashana
Esikhathini sedijithali, ukwethembana kuyisici esibalulekile sengqondo. Abantu bazwela kakhulu ekukhangiseni ngokweqile, ekucindezelweni, noma ezithembisweni ezingezona ezingokoqobo. Ngakho-ke, amasu angcono kakhulu engqondo avame ukuba alula kakhulu: ukwethembeka, ukungaguquguquki, kanye nokugxila emthonjeni obonakalayo.
Yakha ukwethembana ngenqubomgomo yokubuyisela imali ecacile, isevisi yamakhasimende esabelayo, ubufakazi obuphathekayo (ubufakazi obuqinisekisiwe), kanye nemfundo ewusizo. Uma kuvela inkinga, yivume bese uchaza ukuthi izolungiswa kanjani. Imikhiqizo eminingi empeleni inamandla ngoba iyakwazi ukubhekana nezinkinga obala.
I-Penutup
Amasu okusebenza kwengqondo ekukhangiseni kwedijithali asebenza ngoba ahambisana nendlela abantu abacabanga ngayo, abazizwa ngayo, futhi abenza ngayo izinqumo. Kusukela ebufakazini bezenhlalo kuya ekuhleleni, kusukela ekushodeni kuya ekunciphiseni umthwalo wokuqonda, konke kungandisa ukusebenza kahle komkhankaso uma kusetshenziswa kahle. Kodwa-ke, impumelelo yesikhathi eside itholakala kuphela uma amasu okusebenza kwengqondo esetshenziswa ngendlela yokuziphatha—hhayi ukukhohlisa, kodwa ukusiza izilaleli zenze izinqumo ezilula nezizethembayo. Ekugcineni, ukumaketha kwedijithali okunamandla akukhona nje ukuthengisa, kodwa mayelana nokwakha ubudlelwano: ukuqonda izidingo zabantu, ukuhlinzeka ngezixazululo, nokugcina ukwethembana.
