I-Anthropology Yebhizinisi kanye ne-Ethnography Yezimboni
I-anthropology njengomkhakha wezifundo zobuntu iye yathuthuka kakhulu eminyakeni embalwa edlule. Elinye igatsha elithola ukunakwa okwandayo yi-business anthropology. Lesi sihloko sizohlola kabanzi ukuthi iyini i-business anthropology kanye ne-ethnography yezimboni, ukuthi kungani zibalulekile, nokuthi zingasetshenziswa kanjani ezimweni ezahlukene zebhizinisi.
Iyini i-Business Anthropology?
I-anthropology yebhizinisi iyigatsha le-anthropology elifunda imikhuba yebhizinisi kanye namasiko omsebenzi ngaphakathi komongo wezenhlalo. Ngokuvamile, i-anthropology yebhizinisi isebenzisa izindlela nemibono ye-anthropological ukuhlaziya nokuqonda ukuguquguquka okwenzeka ngaphakathi kwendawo yebhizinisi. Isibonelo, isazi se-anthropology yebhizinisi singahlola ukuthi izindinganiso ezithile, imigomo, kanye nezinkolelo zithonya kanjani ukuziphatha kwabathengi noma kwabasebenzi ngaphakathi kwenkampani.
I-anthropology yebhizinisi inikeza ukuqonda ngezici ezivame ukunganakwa ekuhlaziyweni okuvamile, njengemikhuba, izimpawu, namasiko ngaphakathi kwenhlangano. Ngokuqonda okujulile ngamasiko ezinkampani kanye nokuziphatha komphakathi, amabhizinisi angakha amasu asebenza kahle futhi azinzile.
Kuyini i-Ethnography Yezimboni?
I-ethnography yezimboni iyisigaba esincane se-anthropology esigxile ekufundweni komsebenzi kanye nokuguquguquka kwezenhlalo ezimweni zezimboni. I-ethnography ngokwayo iyindlela yocwaningo olusezingeni eliphezulu ehlose ukuqonda isiko kanye nemikhuba yeqembu ngokubuka ngqo kanye nokusebenzisana nalo.
Ku-ethnography yezimboni, abacwaningi bavame ukuchitha isikhathi esiningi ensimini, bexhumana ngqo nabasebenzi kanye nababambiqhaza abahlukahlukene embonini. Babheka futhi bahlaziye izenzo, ukusebenzisana, kanye nezimpawu ezikhona endaweni yokusebenza. Lokhu kubavumela ukuthi banikeze ukuqonda okujulile nokuphelele ngezimo ezingaphambili embonini.
Ukubaluleka Kwe-Anthropology Yebhizinisi kanye Ne-Ethnography Yezimboni
1. Ukwenza Izinqumo Ezihlanganisa Wonke Umuntu Nokufakazelwa Ubufakazi
Lezi zindawo ezimbili zivumela izinkampani ukuthi zenze izinqumo ezinolwazi oluningi futhi ezibandakanya wonke umuntu. Ngokuqoqa idatha ecebile nenemininingwane ngokusebenzisa izindlela ze-ethnographic, izinkampani zingaziqonda kangcono izidingo nezifiso zabasebenzi bazo kanye nabathengi. Lokhu kungaholela ekuthuthukisweni kwemikhiqizo noma izinsizakalo ezihlangabezana kangcono nezidingo zemakethe.
2. Ukuthuthukisa Ikhwalithi Yobudlelwano Bokusebenza
Ukuqonda okujulile ngezinguquko zomphakathi endaweni yokusebenza kusiza izinkampani ukuthi zakhe indawo engcono kubasebenzi bazo. Izinkinga ezifana nokungezwani phakathi kwabaphathi nabasebenzi, noma izingxabano phakathi kwabasebenzi, zingabonakala kalula futhi zixazululwe ngendlela ye-ethnographic.
3. Ukuthuthukiswa Okusha Okuthuthukisiwe
I-anthropology yebhizinisi kanye ne-ethnography yezimboni nakho kudlala indima ebalulekile ekukhuthazeni ukusungula izinto ezintsha. Ngokuqonda izidingo nezinkinga zabathengi, kanye nokuguquguquka kwenkampani yangaphakathi, amabhizinisi angakha izixazululo zokudala nezintsha kakhulu. Ukuqonda okutholakale ocwaningweni lwensimu kungakhuthaza imibono emisha okungenzeka ukuthi ayizange icatshangelwe ngaphambilini.
4. Ingcebo Yemibono
Ngezifundo ze-anthropology, izinkampani zingaqonda ukuthi amasiko nemibono ehlukene kuthinta kanjani ukusebenzisana kwabasebenzi nabathengi kanye nokulindela. Lokhu kubaluleke kakhulu enkathini yokuhwebelana komhlaba wonke, lapho amabhizinisi kumele asebenze futhi ancintisane ezimweni zamasiko ezahlukahlukene.
Ucwaningo Lwecala: Ukusebenzisa I-Ethnography Ebhizinisini
1. I-Intel Corporation: Ucwaningo Lwabathengi
I-Intel Corporation iyisibonelo esisodwa senkampani ephumelele ukusebenzisa i-ethnography yezimboni. Basebenzisa i-ethnography ukuqonda ukuthi imikhiqizo yabo isetshenziswa kanjani ekuphileni kwansuku zonke kwabathengi. Ngokungena ngqo emkhakheni nokubuka imikhuba yabathengi, i-Intel iyakwazi ukwenza izinguquko eziqondiwe kanye nokusungula izinto ezintsha emikhiqizweni yabo.
2. I-Starbucks: Ulwazi Lwamakhasimende
I-Starbucks isebenzisa indlela yabantu ukuklama okuhlangenwe nakho kwamakhasimende okuhlukile nokwenziwe ngezifiso kuyo yonke inethiwekhi yayo yesitolo. Ngokusebenzisa izingxoxo ezijulile, ukuqaphela, kanye nokuhlaziywa kwe-ethnographic, baqhubeka nokuthuthukisa izindawo zesitolo ezihehayo kanye nensizakalo eyanelisayo, ehambisana nokulindelwe ngamakhasimende kanye nezintandokazi zawo.
3. I-Google: Ukwehlukahlukana kanye nokufakwa
I-Google isebenzisa ucwaningo lwe-ethnographic ukukhuthaza ukwehlukahlukana nokubandakanywa emsebenzini. Ngokuqonda ukuguquguquka komphakathi nezidingo zamaqembu abasebenzi ahlukene, bangakha izinqubomgomo ezisebenzayo nezibandakanyayo. I-ethnographic ibasiza ukuqonda izinselele abasebenzi abavela ezizindeni ezahlukene abangabhekana nazo.
Izindlela Zokucwaninga ku-Ethnography Yezimboni
1. Ukuqaphela Kwabahlanganyeli
Ngale ndlela, abacwaningi bahlanganyela ngqo emisebenzini abayifundayo. Abagcini nje ngokubuka kodwa futhi bahlanganyela emisebenzini yansuku zonke yendawo abayifundayo. Isibonelo, umcwaningi angasebenza kanye nezisebenzi zasefektri ukuze aqonde kangcono ukuguquguquka komsebenzi lapho.
2. Ingxoxo Ejulile
Izingxoxo ziyithuluzi elibalulekile ekucwaningweni kwezinhlobo zabantu. Zingaba nezinhlobo ezahlukene, kusukela kokungahlelekile kuya kokuhlelekile kancane. Umgomo uwukuthola ukuqonda okujulile ngemibono kanye nokuhlangenwe nakho kwabantu endaweni yezimboni.
3. Ukuhlaziywa Kwezinto Ezisetshenzisiwe
I-artifact yinoma iyiphi into eyenziwe ngumuntu esetshenziswa ezimweni zansuku zonke. Ku-ethnography yezimboni, izinto zobuciko zingafaka imishini yokusebenza, izingubo zomsebenzi, imibhalo, njalo njalo. Ukuhlaziywa kwezinto zobuciko kunganikeza ukuqonda ngamasiko nemikhuba yokusebenza ekhona embonini.
4. Ucwaningo Lwecala
Indlela yocwaningo lwecala ihilela ucwaningo olujulile ngesibonelo esisodwa noma ngaphezulu esithile. Izifundo zecala zivame ukusetshenziswa ku-ethnography yezimboni ukuqonda into ethile ngokuningiliziwe. Le ndlela ivumela abacwaningi ukuthi bahlanganise amasu ahlukahlukene ocwaningo njengokubuka, izingxoxo, kanye nokuhlaziywa kwezinto zobuciko.
Izinselele ku-Ethnography Yezimboni
Nakuba i-ethnography inezinzuzo eziningi, kunezinselele okufanele uziqaphele:
1. Isikhathi Nezinsizakusebenza
I-ethnography yezimboni idinga isikhathi esiningi kanye nezinsizakusebenza. Abacwaningi kumele bachithe isikhathi esiningi emkhakheni ukuze baqoqe idatha ejulile. Lokhu kungaba nzima ngezinye izikhathi ngenxa yesabelomali kanye nokulinganiselwa kwesikhathi.
2. Ubandlululo Lomcwaningi
Njengazo zonke ucwaningo olusezingeni eliphezulu, i-ethnography ingaba sengozini yokucwaswa ngabacwaningi. Kubalulekile ukuthi abacwaningi baqaphele ukucwaswa kwabo futhi balwele ukuhlala beqotho kuyo yonke inqubo yocwaningo.
3. Ukufaneleka Nokuthembeka
Ngenxa yobunjalo bayo bekhwalithi, idatha ye-ethnographic ivame ukuba nzima ukuyilinganisa ngobuqotho. Ukufaneleka nokuthembeka kwemiphumela yocwaningo kuyizinkinga ezibalulekile ezidinga ukuxazululwa ngamasu ahlukahlukene okuqinisekisa idatha.
Isiphetho
I-anthropology yebhizinisi kanye ne-ethnography yezimboni zidlala indima ebalulekile ekusizeni izinkampani ziqonde ukuguquguquka kwezenhlalo namasiko ngaphakathi komongo webhizinisi. Ngendlela ephelele nejulile, lezi zinsimu ezimbili zinganikeza ukuqonda okubalulekile okusiza izinkampani ukuthi zithuthukise amasu asebenza kahle, amasha, futhi afaka wonke umuntu. Kodwa-ke, ukusebenzisa lezi zindlela kudinga isikhathi nezinsiza ezanele, kanye nokunaka ukucwasa okungenzeka kanye nezinye izinselele. Ukuqonda okunengqondo kanye nokusetshenziswa kwe-anthropology yebhizinisi kanye ne-ethnography yezimboni kuzoletha izinzuzo zesikhathi eside ezinkampanini ezibhekene nendawo yebhizinisi eyinkimbinkimbi futhi encintisanayo.
