Ngā Tikanga Hoahoa Rautaki Pakihi
He tukanga taketake te whakawhanake i tētahi rautaki pakihi me whai e ia kamupene kia angitu tonu ai. Mā te rautaki pakihi ka āwhina i tētahi kamupene ki te tātari i ōna taiao o waho me o roto, me te whakatau i tōna ahunga. I roto i tēnei tuhinga, ka matapakihia e mātou ngā tikanga maha ka taea te whakamahi hei whakawhanake i tētahi rautaki pakihi whai hua, e kapi ana i te 1000 kupu pea.
1. Tātari SWOT
He tikanga matarohia te tātari SWOT mō te hoahoa rautaki pakihi . Ko te SWOT he whakarāpopototanga mō ngā Kaha, ngā Ngoikoretanga, ngā Huarahi, me ngā Tūraru. Mā tēnei tikanga ka āwhina ngā kamupene ki te mārama ki tō rātou tūranga mākete me te tautuhi i ngā āhuatanga o roto, o waho hoki e pā ana ki te pakihi.
Kekuatan
Tāutuhia ngā kaha o roto o te kamupene, pērā i rauemi, ngā āheinga, me ngā pūkenga matua e whakarato ana i te painga whakataetae.
Kelemahan
Tāutuhia ngā ngoikoretanga o roto o te kamupene ka ārai pea i te whakatutukitanga o ngā whāinga. Kei roto i ēnei ko ngā herenga o ngā rauemi, hangarau, me ngā āheinga.
Te whai waahi
Tāutuhia ngā whai wāhitanga ngā āhuatanga o waho ka taea te whakamahi hei āwhina i te tipu me te ahunga whakamua, pērā i ngā au o te mākete, ngā huringa ture, ngā hangarau hou rānei.
Tūkino
Kia mārama ki ngā tūmomo riri o waho ka pā ki tō pakihi, pērā i te whakataetae kaha, ngā huringa ōhanga, ngā panonitanga rānei o ngā manakohanga a ngā kaihoko.
2. Tātaritanga PESTEL
Ko te PESTEL he whakarāpopototanga mō ngā āhuatanga tōrangapū, ōhanga, pāpori, hangarau, taiao, me te ture. E whakamahia ana tēnei tikanga hei tātari i ngā āhuatanga o waho ka taea te awe i te angitu o te pakihi.
Ngā Take Tōrangapū
Tātarihia te pumau tōrangapū, ngā kaupapa here a te kāwanatanga, me ngā ture ka pā ki ngā mahi pakihi.
Ngā Take Ōhanga
Tāutuhia ngā āhuatanga ōhanga whānui, tae atu ki te pikinga utu, ngā reiti huamoni, me ngā reiti kore mahi.
Ngā Take Hapori
Tātarihia ngā panonitanga o ngā āhuatanga taupori, ahurea, me ngā ia pāpori ka pā ki ngā whanonga a ngā kaihoko.
Ngā Take Hangarau
Aromatawai i ngā whanaketanga hangarau e whakatuwhera ana i ngā whai wāhitanga hou, e tū hei mōrearea rānei tauira pakihi e noho ana.
Ngā āhuatanga taiao
Aromatawai i ngā take taiao pēnei i te huringa āhuarangi, te whakahaere taiao, me te oranga tonutanga.
Ngā Take Ture
Tāutuhia ngā huringa o ngā ture me ngā whakaritenga ka pā ki ngā mahi pakihi.
3. Ngā Mana Rima a Porter
Mā te Tauira Mana Rima a Michael Porter ka āwhina ngā kamupene ki te tātari i te taumata o te whakataetae i roto i tētahi ahumahi me ngā mana e awe ana i a ia. Kei roto i ēnei ko:
Te Tūkino o ngā Tauhou e Whakauru Mai Ana
Aromatawai i te āheinga o ngā kaiwhakataetae hou ki te tomo ki te mākete me tōna pānga ki te pakihi.
Mana Kaiwhakarato
Te tātaritanga mana o te kaiwhakarato i roto i whakatau i te utu me te kounga o te whakauru.
Mana Kaihoko
Aromatawai i te mana o te kaihoko ki te whiriwhiri i te utu me ngā tikanga hoko.
Te Tūponotanga o ngā Hua Whakakapinga
Tāutuhia ngā tūmomo mōrearea mai i ngā hua, ngā ratonga rānei, ka taea te whakakapi i ngā hua e tukuna ana e te kamupene.
Te whakataetae i waenga i ngā kamupene
Aromatawai i te taumata whakataetae i waenga i ngā kamupene o nāianei i te mākete.
4. Tauira Pakihi Kānawha
He taputapu tirohanga te Pakihi Tauira Kanapa e āwhina ana ki te hoahoa me te whakaatu i te tauira pakihi a te kamupene . Kei roto i tēnei he poraka taketake e iwa e kapi ana i ngā wāhanga matua o te pakihi:
Ngā Wāhanga Kaihoko
Tāutuhia ngā rōpū kiritaki e hiahia ana te kamupene ki te toro atu me te mahi ki a rātou.
Te Whakatakotoranga Uara
Whakatauhia te uara ahurei e tukuna ana e te kamupene ki ana kaihoko.
Hongere
Tāutuhia ngā huarahi e taea ai e te kamupene te toro atu ki ana kiritaki me te whakatutuki i tana kaupapa matua.
Ngā Hononga Kaihoko
Whakatauhia te momo whanaungatanga e hangaia ana e te kamupene me ana kaihoko.
Ngā Awa Whiwhinga
Tāutuhia me pēhea te whiwhi moni a te kamupene mai i ia wāhanga kiritaki.
Ngā Rauemi Matua
Te tautuhi i ngā rawa matua e hiahiatia ana hei whakahaere tauira pakihi.
Ngā Mahi Matua
Tāutuhia ngā mahi matua e hiahiatia ana hei whakahaere i tētahi pakihi.
Ngā Hoa Matua
Whakatauhia ko wai ngā hoa mahi matua me ngā kaiwhakarato e hiahiatia ana hei whakahaere i te pakihi.
Hanganga Utu
Tāutuhia ngā utu katoa e pau ana hei whakahaere i te tauira pakihi.
5. Rautaki Moana Kahurangi
Ko te rautaki Moana Kahurangi e aro nui ana ki te waihanga i te wāhi mākete kāore e pāngia e ngā kaiwhakataetae. He rerekē tēnei ki te rautaki "Moana Whero", e whakataetae ana ngā kamupene i ngā mākete o nāianei me te aro nui ki te whakataetae. Kei roto i tēnei tikanga te auahatanga uara hei waihanga tono hou me te whakatuwhera i ngā mākete hou.
Anga Ara E Ono
Mā tēnei anga ka āwhina i te tautuhi i ngā whai wāhitanga i roto i ngā taha e ono: ngā huarahi kē atu ki te ahumahi, ngā rōpū rautaki i roto i te ahumahi, ngā mekameka kaihoko, ngā tuku hua me ngā ratonga tautoko, te aronga mahi, te aronga kare ā-roto rānei, me te wā.
ERRC Whatunga
Tāutuhia ngā āhuatanga ka taea te tango, te whakaiti, te whakarei, te waihanga rānei i roto i te uara o te kaupapa hei whakaputa i tētahi tuku auaha.
6. Kāri Kaute Taurite (BSC)
He taputapu whakahaere te Kāri Kaute Taurite e ine ana i te mahi a te whakahaere mai i ngā tirohanga e whā: te pūtea, te kiritaki, ngā tukanga pakihi ā-roto, me te ako me te tipu. Ka āwhina i te whakataurite i ngā mahi pakihi ki te tirohanga me te rautaki a te kamupene.
Tirohanga Pūtea
Te ine i te mahi mai i tētahi tirohanga pūtea pēnei i te moni whiwhi, te hua, me te hokinga mai o te haumitanga.
Tirohanga a te Kaihoko
Tātarihia te pai o te noho o ngā kiritaki, te pupuri i a rātou anō, me te tipu o te wāhi mākete.
Tirohanga Tukanga Pakihi ā-Roto
Tāutuhia te whai huatanga me te whaihua o ngā tukanga pakihi ā-roto e tino hira ana ki te whakatutuki i te moemoeā a te kamupene.
Tirohanga Ako me te Tipu
Te ine i ngā āheinga me te whanaketanga o ngā kaimahi, me te kaha o te whakahaere ki te ako tonu me te tipu.
7. Te Mahere Tipu-Wāhanga (Mahere BCG)
I whakawhanakehia te BCG Matrix, arā, te Growth-Share Matrix, e te Boston Consulting Group. Ka whakarōpūhia e ia ngā hua, ngā waeine pakihi rānei i runga i te hea mākete me te tere tipu mākete.
Ngā Whetu
Ngā hua, ngā waeine rānei he nui te wāhi mākete i roto i ngā mākete e tere tipu ana. Me nui te haumi hei pupuri i tō rātou tūranga mākete.
Ngā Tohu Pātai
Ngā hua, ngā waeine rānei he iti te wāhi mākete i roto i ngā mākete tere tipu. Kei a rātou te pūmanawa hei Whetu, hei Kurī rānei.
Kau Moni
Ngā hua, ngā waeine rānei he nui te wāhi mākete i roto i ngā mākete e puhoi ana te tipu. Ka puta he moni whiwhi pumau me te iti o te haumitanga.
Ngā kurī
Ko ngā hua, ngā waeine rānei he iti te wāhi mākete i roto i ngā mākete puhoi te tipu, he maha ngā wā ka taea te hoko atu, te kati rānei.
Whakamutunga
He mahi uaua te hanga rautaki pakihi, ā, me tātari hohonu ngā āhuatanga o roto, o waho hoki. Mā te whakamahi i ngā tikanga pēnei i te tātari SWOT, te tātari PESTEL, te tātari Porter's Five Forces, te Pakihi Model Canvas, te Rautaki Moana Kahurangi, te Taurite Scorecard, me te Growth-Share Matrix ka taea te āwhina i ngā kamupene ki te whakatakoto rautaki whai hua hei whakatutuki i ā rātou whāinga me te noho whakataetae tonu i te mākete. Me mārama hohonu me te whakarerekē tonu ki ngā āhuatanga hurihuri kia mau tonu ai te whai tikanga me te whakatinanatanga angitu o te rautaki kua hangaia.
