Te Hiranga o te Whakawhanuitanga o te Hua, o te Ratonga rānei
He rautaki nui te kanorau o ngā hua, o ngā ratonga rānei, hei pupuri i te pumau me te tipu i roto i te mākete e huri tonu ana. I roto i te taiao pakihi whakataetae, e kore e taea te matapae, ka waiho te whakawhirinaki ki tētahi hua, ratonga rānei kotahi hei mōrearea nui. Nō reira, ehara i te mea he mea nui anake te kanorau, engari he rautaki nui hoki mō te angitu mō te wā roa. Ka tūhuratia e tēnei tuhinga te hiranga o te kanorau o ngā hua, o ngā ratonga rānei, me te whakarato i ētahi tauira tūturu mai i ngā momo ahumahi.
He aha te Whakawhanuitanga?
Ko te kanorau he rautaki pakihi e tāpirihia ana e tētahi kamupene he momo hua, ratonga, mākete rānei ki tana putea hei whakaiti i ngā mōrearea e pā ana ki te whakawhirinaki ki tētahi hua, ratonga rānei. Ka taea te whakatutuki i te kanorau i roto i ngā momo huarahi, tae atu ki te whakawhanake i ngā hua hou, te tomo ki ngā mākete hou, te hoko rānei i ētahi atu pakihi o nāianei.
He aha te hiranga o te kanorau?
Te Whakaiti i te Mōrearea
Ko tētahi o ngā take matua e kanorau ai ngā kamupene ko te whakaiti i te mōrearea pakihi. Mā te whakawhirinaki anake ki tētahi hua, ki tētahi ratonga rānei, ka noho ngoikore tētahi kamupene ki ngā āhuatanga maha, pērā i te hurihanga o ngā au o te mākete, ngā piki me te heke o te ōhanga, ngā mahi auaha rānei a ngā kaiwhakataetae. Mā te kanorau ka horapa tēnei mōrearea kia taea ai te whakakore i te pānga kino o tētahi hua, o te korenga rānei o te mākete e te angitu o ētahi atu.
Whakanuia te Whiwhinga Moni
Mā te whakawhānui i ngā hua, i ngā ratonga rānei ka taea te whakatuwhera i ngā awa moni hou. Mā te tomo ki ngā mākete rerekē, mā te tuku rānei i ngā momo hua, ka whai wāhi ngā kamupene ki te hopu i ngā wāhanga kaihoko me te whakapiki ake i ngā moni whiwhi. Mā tēnei ka taea hoki e ngā kamupene te aro atu ki ngā hiahia me ngā manakohanga rerekē a ngā kaihoko.
Te Whakamahi i ngā Rauemi o nāianei
I ētahi wā, kāore anō kia tino whakamahia ngā rauemi a ngā kamupene i roto i ngā mahi o nāianei. Ka taea e te kanorau te whakamahi i ēnei rauemi hei huarahi pai ake. Hei tauira, ka taea te whakamahi i ngā mōhiotanga hangarau o nāianei, ngā āheinga hanga, ngā whatunga tohatoha rānei hei whakarewa i ngā hua, i ngā ratonga hou rānei i te utu iti.
Te Manawanui ki ngā Huringa o te Mākete
He hihiri, he huri tonu ngā mākete. I roto i ēnei āhuatanga, mā te kanorau ka taea e ngā kamupene te urutau me te noho whai mana. Mēnā ka heke tetahi wāhanga mākete, ka taea e ētahi atu hua, ratonga rānei i roto i te putea a te kamupene te āwhina i te utu i ngā mate.
Te Whakamahi i ngā Huarahi Auaha
Ka taea hoki e te kanorau te noho hei kaiārahi mō te auahatanga. Ina uru atu ngā kamupene ki ngā mākete hou, ina whakawhanake rānei i ngā hua hou, ka kitea pea e rātou ngā hangarau hou, ngā tukanga hou, me ngā tauira pakihi ka taea te whakamahi puta noa i ngā mahi a te kamupene. Ehara i te mea ka whakapai ake noa tēnei auaha i ngā hua o nāianei, engari ka tere ake hoki te whakawhanake i ngā hua hou, he hua whakataetae ake.
Ngā Tauira Tuturu o te Kanorau i roto i ngā Ahumahi Rerekē
Apple Inc.
Ko tētahi o ngā tauira angitu o te kanorau hua ko Apple Inc. I te tīmatanga he kaihanga rorohiko whaiaro me tana hua matua, te Mac, kua whānui ake a Apple ki te whānuitanga o ngā hua me ngā ratonga hei whakaiti i te mōrearea pakihi me te whakapiki i te moni whiwhi. Ko te whakarewatanga o te iPod, iPhone, me te iPad ehara i te mea i whakatuwhera noa i ngā mākete hou mō te kamupene engari i huri anō hoki te umanga hangarau whānui. Haunga ngā taputapu, kua kanorau anō hoki a Apple ki ngā ratonga matihiko pēnei i a Apple Music, Apple TV+, me Apple Pay, ā, he nui te takoha o ēnei ki te moni whiwhi a te kamupene.
Amazon
Ko Amazon tētahi atu tauira o te kanorau angitu. I tīmata hei kaihokohoko pukapuka ipurangi, kua tipu a Amazon hei tētahi o ngā kamupene hangarau nui rawa atu o te ao. Haunga te hokohoko ipurangi, kei roto i te kanorau a Amazon ko ngā Ratonga Tukutuku Amazon (AWS), he ratonga roma ataata (Amazon Prime Video), he ratonga ohaurunga (Amazon Prime), tae atu ki ngā taputapu pūmārō pērā i te Kindle me te Echo. Nā tēnei kua taea ai e Amazon te noho hei toa hokohoko nui engari hei kaitākaro nui hoki i roto i te umanga hangarau.
Coca-Cola
E mōhiotia ana te kamupene mō āna inu ngohengohe, engari kua whakawhānui ake a Coca-Cola ki ētahi atu inu, tae atu ki te wai inu ma (Dasani), ngā wai hua (Minute Maid), me ngā inu hākinakina (Powerade) kia nui ake ai te wāhi mākete. Mā tēnei kaupapa ka whakaitihia te whakawhirinaki ki tētahi hua kotahi, ā, ka āwhina i te kamupene kia mau tonu te tipu.
Ngā Wero i roto i te Whakareatanga
Ahakoa he maha ngā painga o te kanorau, kāore te rautaki e kore he wero. Ko tētahi wero nui ko te hiahia mō te haumi nui, i roto i te rangahau me te whanaketanga me te hokohoko me te tohatoha. Ko te whakatau hē i te mākete, te whakarewa rānei i tētahi hua kāore e tutuki i ngā hiahia o te kaihoko ka arahi pea ki ngā matea pūtea nui.
He wero anō hoki kei roto i te whakaritenga me te whakauru i ngā momo hua, ratonga rānei. Ka nui ake ngā hua me ngā ratonga e tukuna ana, ka uaua ake te whakahaere. Me whai pūnaha whakahaere pakari ngā kamupene kia pai ai te whakahaere i ngā momo pakihi katoa.
Heoi anō, kāore e angitu ngā mahi whakawhanui katoa. He maha ngā wā i rahua ai ngā rautaki whakawhanui nā te koretake o te rangahau mākete, ngā hua kore whakataetae, ngā take whakahaere me ngā take whakahaere rānei. Hei tauira, ahakoa kua angitu a Google i roto i te nuinga o āna kaupapa hangarau, kua rahua ētahi kaupapa, pērā i a Google Glass me Google Wave.
Ngā Rautaki mō te Angitu i roto i te Whakawhanuitanga
Hei whakatutuki i te angitu i roto i te kanorau, me whai ngā kamupene i ētahi mātāpono taketake:
1. Rangahau Hōhonu mō te Mākete: Ko te mārama ki te mākete me ngā hiahia o ngā kaihoko he taahiraa matua e kore e warewaretia. Ka taea te whakaiti i ngā mōrearea pakihi mā te whakarongo ki ngā kaihoko me te tātari i ā rātou whanonga.
2. Auahatanga Tonu: Te whakawhanake tonu i ngā whakaaro hou me ngā hua auaha hei whakatutuki i ngā hiahia o te mākete e tipu haere tonu ana.
3. Te Whakaurunga me te Whakaritenga Kaha: Me whakarite kia mahi tahi ngā waeine pakihi katoa me ngā hua, ngā ratonga rānei. Ki te kore e whakaurua, ka hua ake he koretake me ngā mate.
4. Te Whakahaere Mōrearea: Me whai mahere ā-tūpono mō ngā hapa katoa o tētahi mahi pakihi, ā, me kimi he huarahi hei whakatika, hei whakakapi rānei i taua hapa tonu.
5. Arotakenga me ngā Aromatawai Ā-Wā: Arotakehia te mahi a ia hua, ratonga rānei i ia wā, kia mōhio ai ka whai hua anō hoki ki te pakihi katoa.
Whakamutunga
He rautaki nui te kanorau o ngā hua, o ngā ratonga rānei, hei āwhina i ngā kamupene ki te whakaiti i te mōrearea, ki te whakapiki i ngā moni whiwhi, me te noho whai mana tonu i roto i tētahi mākete hihiri. Ahakoa kāore e kore he wero, mā te rangahau mākete hōhonu, te auahatanga tonu, me te whakahaere whai hua, ka taea e te kanorau te mea nui ki te angitu mō te wā roa o tētahi kamupene. Ko ngā tauira mai i ngā kamupene nui pēnei i a Apple, Amazon, me Coca-Cola e whakaatu ana me pēhea te kanorau tika e whakarato ai i ngā painga whakataetae nui me te whakarite i te pumau o te pakihi i waenganui i te whakataetae kaha.
