Me pēhea te Hoahoa i tētahi Tauira Pakihi Canvas
Ko te Pakihi Tauira Kanapa (BMC) he taputapu rautaki e whakamahia ana hei whakaahua, hei whakamahere, hei aromatawai hoki i ngā tauira pakihi. Nā Alexander Osterwalder i whakawhanake, ā, kua rongonui te taputapu i waenga i ngā kaipakihi, ngā kamupene hou, me ngā whakahaere e whai ana ki te whakarato i tētahi hanganga mārama ki ā rātou whakaaro pakihi. Mā te whakamahi i te BMC, ka taea e tātou te whakaahua ā-kanohi i ngā āhuatanga matua o tētahi pakihi. Ka matapakihia e tēnei tuhinga te hoahoa i tētahi Pakihi Tauira Kanapa taahiraa i te taahiraa, he aratohu nui tēnei mō te angitu pakihi.
1. He aha te take e whakamahia ai he kānawehi tauira pakihi?
I mua i te hoahoa i tētahi BMC, he mea nui kia mārama he aha i tino whai hua ai tēnei taputapu. Mā te BMC ka whakaratohia he tirohanga whānui o ngā huānga matua o tētahi pakihi, kia māmā ake ai te hoahoa, te whakawhitiwhiti kōrero, me te whakatinana i tētahi tauira pakihi mā ngā kaipakihi. He tino ngāwari hoki te BMC, ā, ka taea te whakamahi mō ngā momo pakihi maha, ahakoa nunui, ahakoa iti.
2. Ngā Huānga o te Tauira Pakihi Canvas
E iwa ngā huānga matua o te BMC, e whakarato ana i tētahi pikitia katoa mō te āhua o te waihanga, te tuku, me te hopu uara a tētahi kamupene. Ko ēnei huānga:
2.1 Ngā Wāhanga Kaihoko
Tāutuhia ngā rōpū rerekē e hiahia ana koe ki te mahi. He mea nui kia mōhio koe ko wai ō kiritaki, he aha ā rātou hiahia, me ēhea wāhanga mākete e tino whai hua ana.
2.2 Ngā Whakaaro Uara
Ko te uara o te whakaaro te take e whiriwhiri ai ngā kiritaki i tō hua, i tō ratonga rānei, kaua i ō rātou hoa whakataetae. Tērā pea ko te kounga, te utu, te hoahoa, ngā āhuatanga ahurei, te otinga rānei e tukuna ana e koe ki ō rātou raruraru.
2.3 Ngā Hongere
Ko ngā hongere e pā ana ki te huarahi e toro atu ai koe, e tuku atu ai hoki i tō whakaaro uara ki ngā kiritaki. Kei roto i tēnei ko te huarahi e ako ai rātou mō tō hua, te huarahi e hokona ai e rātou, me te huarahi e tukuna ai te hua, te ratonga rānei.
2.4 Ngā Hononga Kaihoko (Ngā Hononga Kaihoko)
He rautaki te whanaungatanga ki ngā kiritaki hei pupuri i ngā kiritaki me te whakarite i tō rātou makona. Kei roto i tēnei ko te āwhina whaiaro, te ratonga kiritaki, ngā hapori ipurangi, ngā kaupapa pono rānei.
2.5 Ngā Pūtake Moni Whiwhi (Ngā Awa Moni Whiwhi)
E whakamārama ana tēnei i te huarahi e whakaputa moni ai te kamupene mai i ia wāhanga kiritaki. Ka uru pea ki ngā tauira moni whiwhi ngā hoko tika, ngā ohaurunga, ngā reti/rīhi, te pānuitanga, te raihana rānei.
2.6 Ngā Rauemi Matua
Ko ngā rauemi matua he rawa nui e hiahiatia ana hei whakahaere i tētahi tauira pakihi, tae atu ki ngā rauemi ā-tinana, ā-hinengaro, ā-tangata, me ā-pūtea.
2.7 Ngā Mahi Matua
Ko ngā mahi matua ko ngā mahi tino nui me mahi e tētahi kamupene hei whakatutuki i tana tono uara, hei toro atu ki ngā mākete, hei pupuri i ngā whanaungatanga ki ngā kiritaki, me te whakaputa moni whiwhi.
2.8 Ngā Hononga Matua
Tāutuhia ngā hononga rautaki me ngā mahi tahi hei āwhina i tō tauira pakihi kia pai ake te whakahaere me te whakaiti i te mōrearea. Kei roto i tēnei ko ngā kaiwhakarato, ngā hoa tohatoha, ngā kaihoko, me ētahi atu.
2.9 Hanganga Utu
E whakaahua ana te hanganga utu i ngā utu katoa e pā ana ki te whakahaere i tētahi tauira pakihi. He mea nui kia mārama ki ngā utu pumau me ngā utu taurangi, me te tautuhi i ngā wāhi e nui ana te whakapaunga.
3. Te Hoahoa i tētahi Tauira Pakihi Canvas
3.1 Rangahau me te Tātari
Ko te mahi tuatahi ko te whakahaere rangahau kia whiwhi koe i ngā raraunga tika hei whakakī i ia huānga. He mea nui te tātari mākete, te kiritaki, me te tātari whakataetae. Whakamahia ngā rangahau, ngā uiuinga, me ngā tātari raraunga tuarua hei kohikohi mōhiohio.
3.2 Te Whakakī i Ia Huānga
Tīmatahia te whakakī i ia wāhanga o te BMC ki ngā mōhiohio kua kohia e koe. Anei ētahi pātai hei āwhina:
Ngā Wāhanga Kaihoko:
– Ko wai ō kaihoko matua?
– He aha ā rātou hiahia me ā rātou wawata?
– He pēhea tā rātou whanonga?
Te Whakatakotoranga Uara:
– He aha te raruraru e whakatauhia ana e tō hua/ratonga?
– He aha ngā āhuatanga e motuhake ai tō hua/ratonga?
– He aha me whiriwhiri ai koe e ngā kiritaki?
Hongere:
– Mā roto i ēhea ngā hongere ka mōhio ai ngā kaihoko ki tō hua?
– Me pēhea te hoko a ngā kaihoko i ō hua?
– Me pēhea te tuku i te hua, i te ratonga rānei?
Ngā Hononga Kaihoko:
– Me pēhea te whiwhi, te pupuri me te whakanui ake i ngā kiritaki?
– He aha ngā mea e tumanakohia ana e ngā kiritaki mō ngā whanaungatanga me ngā ratonga?
Pūtake o te Whiwhinga Moni:
– Me pēhea e whiwhi moni ai koe mai i ia wāhanga kiritaki?
– He aha te tikanga utu ka whakamahia e te kiritaki?
Ngā Rauemi Matua:
– He aha ngā rawa tino nui e hiahiatia ana hei whakahaere i tētahi pakihi?
– He rauemi ā-tinana, ā-pūtea, ā-hinengaro, ā-tangata rānei ēnei?
Ngā Mahi Matua:
– He aha ngā mahi me mahi e koe hei whakatutuki i te uara o te tono?
– Me pēhea e hokohoko ai, e tohatoha ai hoki i te hua/ratonga?
Ngā Hononga Matua:
– Ko wai ō hoa mahi matua?
– He aha ngā rauemi i riro mai i a rātou?
– He aha ngā mahi e mahia ana e rātou?
Hanganga Utu:
– He aha ngā utu tino nui i roto i tō tauira pakihi?
– Ko ēhea ngā utu pumau, ā, ko ēhea ngā utu taurangi?
3.3 Arotake me te Whakamana
Kia oti ngā wāhanga katoa te whakaoti, he mea nui kia arotakehia, kia whiwhi urupare hoki. Pātai atu ki te hunga e karapoti ana i a koe, tae atu ki ngā hoa mahi, ngā kaiārahi, ngā kaitohutohu pakihi rānei, kia arotakehia tō tauira pakihi me te tuku whakaaro.
3.4 Te Whakahoutanga me te Whakawhanaketanga
Ehara te BMC i te tuhinga pumau. Kei te huri haere tonu ngā pakihi me ngā mākete, nō reira he mea nui kia whakahoutia tonutia, kia whakawhanakehia hoki tō tauira pakihi. Arotakehia i ia wā, ā, me whakarerekē i ngā mea e tika ana.
4. Ngā Tauira o te Whakamahinga o te Tauira Pakihi Canvas
Ko Airbnb tētahi tauira o tētahi kamupene kua angitu ki te whakamahi i te BMC. I whakamahia e rātou te BMC hei hoahoa i te huarahi e tuku ana i ngā wāhi noho ahurei me te utu tika ki ngā kaihaerere, ā, ka whiwhi moni tāpiri ngā kaipupuri whenua.
Wāhanga Kaihoko: Ngā tūruhi e rapu ana i ngā wāhi noho me ngā kaipupuri whenua e hiahia ana ki te reti i ō rātou wāhi.
Te Uara o te Kaupapa: He wheako ā-rohe ahurei, whaiaro ake i tētahi hōtēra, ā, he whai wāhitanga hoki mō ngā kaipupuri whenua ki te whakaputa moni tāpiri.
Ngā hongere: Paetukutuku Airbnb me te taupānga pūkoro.
Ngā Hononga Kaihoko: Te taunekeneke tika mā te tūāpapa, te tautoko 24/7, me te pūnaha whakatauranga/arotake.
Pūtake Moni Whiwhi: Komihana mai i ia pukapuka e mahia ana mā te tūāpapa.
Ngā Rauemi Matua: Tūāpapa hangarau, waitohu, hapori kaiwhakamahi, me te tīma whakawhanake me te rōpū whakahaere.
Ngā Mahi Matua: Te pupuri me te whakawhanake i te tūāpapa, te hokohoko, te tautoko i ngā kaiwhakamahi, me te whakarite i te haumarutanga o ngā tauwhitinga.
Ngā Hononga Matua: Ngā kaipupuri whenua, ngā kamupene hangarau, me ngā ratonga utu.
Hanganga Utu: Ngā utu mō te whakawhanake me te tiaki i te tūāpapa, te hokohoko, te tautoko kiritaki, me ngā mahi pakihi.
Mā te mārama me te whakamahi i te BMC, i taea e Airbnb te hanga i tētahi tauira pakihi kaha, ā, i tere hoki te urutau ki te mākete o te ao.
Whakamutunga
He taahiraa nui te hoahoa i tētahi tauira pakihi mō te angitu o tētahi pakihi hou, pakihi e tipu haere ana rānei. Mā te mārama me te arotau i ngā kaupapa matua e iwa o te BMC, ka taea e koe te waihanga i tētahi tauira pakihi e kore e ātaahua noa ki ngā kiritaki engari he pumau, he whai hua hoki. Kia maumahara kei te whanake tonu ngā pakihi, nō reira he mea nui kia rite koe ki te urutau me te whakawhanake i tō tauira pakihi. Ko te tumanako ka āwhina tēnei aratohu i a koe ki te hoahoa i tētahi tauira pakihi angitu!
