Te Whakamahi i te Tātari SWOT i roto i te Pūtea: Te Mārama ki ngā Kaha, ngā Ngoikoretanga, ngā Huarahi, me ngā Tūraru hei Whakapai ake i te Pūmautanga Pūtea
Ko te tātari SWOT (Strengths, Weaknesses, Opportunities, Threats) he taputapu rautaki i whakawhanakehia tuatahitia e Albert Humphrey i ngā tau 1960. Kua noho tēnei taputapu hei tētahi o ngā tikanga tino whai hua mō te tūhura i ngā pūmanawa me te tautuhi i ngā mōrearea i roto i ngā momo rāngai pakihi. Ko tētahi wāhanga ka taea te whakamahi pai i te tātari SWOT ko te pūtea. Mā te mārama ki te whakamahinga o te tātari SWOT i roto i te pūtea ka taea te whakarato i te tirohanga hohonu ake ki te āhua pūtea o tētahi kamupene, o tētahi tangata rānei, ā, ka āwhina i te whakatau whakatau rautaki me te whai whakaaro nui ake.
1. Ngā Kaha
Ko te wāhanga kaha o te tātaritanga SWOT e arotahi ana ki te tautuhi i ngā rauemi, i ngā āheinga rānei e whakarato ana i te painga whakataetae. I roto i te horopaki pūtea, ko ngā kaha ka uru atu ki:
Teitei o te Wairewa: Ko te tikanga o te wairewa rawaka he nui te moni, he rawa rānei e taea te wai i roto i te kamupene, i te tangata rānei, hei whakatutuki i ngā herenga pūtea mō te wā poto. Ka taea e tēnei te whakarato i te whakamarie me te pumau i roto i ngā āhuatanga ōhanga rerekē.
Rerenga Moni Kaha: Ko te rere moni pai, pumau, he tohu mō te hauora o te pūtea, e āhei ai te kamupene ki te putea i ngā mahi, ki te utu nama, me te haumi.
Pūtea Pūtea Kanorau: Mā te kanorau o ngā haumitanga ka āwhina i te whakaiti i te mōrearea, ā, ka whakarato i te whai wāhitanga mō ngā hokinga mai pumau, pakari hoki.
Ngā Pūkenga Whakahaere Pūtea Whai Hua: He mea tino kaha te whakahaere pūtea atamai, tae atu ki te whakamahere tahua me te whakahaere utu.
2. Ngā ngoikoretanga
He ngoikore kei ia hinonga pūtea me tautuhi me te whakahaere. Ka uru atu pea ngā ngoikoretanga pūtea ki ngā āhuatanga pēnei i:
Ngā Taumata Nama Teitei: Ka taea e te taumahatanga nama nui te whakaiti i te kaha o te kamupene ki te haumi ki ngā whai wāhitanga tipu, ā, ka taea hoki te whakanui ake i te mōrearea o te pirau.
Ngā Here i roto i te Whakahaere Moni: Mā te kore e whai hua te whakahaere moni ka raru pea te moni whiwhi, ahakoa he hua pai ngā mahi a te kamupene.
Te Whakawhirinaki ki tētahi Kiritaki Kotahi, ki tētahi Moni Whiwhi rānei: Mā te whakawhirinaki nui ki tētahi pūtake moni whiwhi kotahi, ki ētahi kiritaki nunui rānei, ka piki ake te mōrearea mēnā ka puta he huringa nui o te mākete.
Ngā Huakore o te Whakawhanuitanga Pūtea: Ka taea e te putea kore-whakawhanuitanga te whakanui ake i te mōrearea pūtea, ā, ka whakaraerae i te kamupene ki ngā piki me ngā heke o te mākete.
3. Ngā Huarahi
Ko ngā whai wāhitanga he āhuatanga o waho ka taea te whakamahi hei whai hua pūtea. I roto i te pūtea, he maha ngā āhua o ngā whai wāhitanga, tae atu ki:
Ngā Āhuatanga Ōhanga Nui Pai: Mā ngā kaupapa here ōhanga tautoko, pērā i ngā reiti huamoni iti, ngā whakatenatena taake rānei, ka taea te waihanga i tētahi taiao e pai ai te tipu.
Auahatanga me ngā Hangarau Hou: Mā te whakamahi i ngā hangarau hou, pērā i te hangarau pūtea, ka taea te whakapai ake i te whai huatanga o te whakahaere me te whakarato i ngā hua, i ngā ratonga pūtea rānei e tino ātaahua ake ana.
Te Whakaurunga Hou ki te Mākete: Ka taea e te whānui atu ki ngā mākete hou, ki ngā wāhanga hou rānei te waihanga i ētahi atu awa moni whiwhi me te whakanui ake i te mōrearea.
Ngā Hononga Rautaki me ngā Hononga: Mā te mahi tahi me ētahi atu hinonga ka taea te whakatuwhera i ngā huarahi ki te uru atu ki ētahi atu rauemi, ki ngā tohungatanga rānei kāore i te wātea i mua.
4. Ngā Tūraru
Ko ngā tūmomo mōrearea he āhuatanga o waho ka tū hei mōrearea ki te pumau o te pūtea. Ko ētahi o ngā tūmomo mōrearea pea ko:
Ngā Huringa Kaupapa Here a te Kāwanatanga: Ka pā nui ngā huringa o ngā ture me ngā kaupapa here a te kāwanatanga ki ngā mahi me te hua o te kamupene.
Ngā Āhuatanga Mākete Pēkepeke: Ka taea e ngā piki me ngā heke o te mākete te whakararuraru i ngā uara moni whiwhi me ngā rawa.
Teitei o te Whakataetae: Ka taea e te whakataetae nui ake i te mākete te whakaiti i ngā tawhē hua me te whakatuma i te wahanga mākete.
Mōrearea Hangarau: Ka taea e ngā tūmomo riri haumarutanga ipurangi me ngā ngoikore o te pūnaha hangarau te whakararu i ngā mahi pakihi me te ingoa pai.
Te Whakamahi i te Tātari SWOT mō te Whakataunga
Mā te tātari i ngā āhuatanga SWOT, ka taea e ngā hinonga pūtea te whakawhanake i ngā rautaki e aro nui ake ana ki te āhuatanga e pā ana. Anei ētahi mahi ka taea te mahi i runga i ngā hua o te tātari SWOT:
1. Whakakahangia te Kaha:
- Whakanuia te moni whiwhi me te rautaki whakahaere moni whai hua ake.
- Whakanuia te rere o te moni mā te arotautanga whakahaere me te whakahaere tino kaha i ngā utu.
– Whakawhanui te whakawhānui i te putea haumi hei whakaiti i te mōrearea me te whakapiki ake i ngā hua ka puta.
2. Te wikitoria i ngā ngoikoretanga:
– Whakaitihia ngā taumata nama mā roto i ngā mahere utu nama kua whakaritea me te pūtea whakaaro nui ake.
– Whakapai ake i ngā pūkenga whakahaere moni mā te whakamahi i ngā tikanga pai me ngā taputapu mō te whakamahere moni.
– Whakaitihia te whakawhirinaki ki tētahi pūtake moni mā te rapu huarahi moni hou, mā te rapu rānei i ngā huarahi whiwhi moni hou, i te whakawhānui rānei i ngā hua.
3. Te Whakamahi i ngā Huarahi Whai Wāhi:
– Te whakamahi i ngā āhuatanga ōhanga pai mā te haumi ki te tipu me te auahatanga.
– Te whakatinana i ngā hangarau hou hei whakapiki i te whai huatanga me te whakarato uara tāpiri ki ngā kiritaki.
– Te tūhura me te tomo ki ngā mākete hou hei whakanui ake i te wāhi mākete me te whakanui ake i ngā mōrearea.
4. Te Whakaiti i te Tūraru:
– Te whakawhanake i ngā mahere āwhina hei aro atu ki ngā huringa ohorere o ngā kaupapa here a te kāwanatanga.
– Tiakina tō putea me tō moni whiwhi mai i ngā piki me ngā heke o te mākete mā te rautaki ārai tika.
– Te whakamahi i ngā tikanga tino pakari mō te haumarutanga tukutuku hei tiaki i ngā pūnaha raraunga me ngā pūnaha hangarau.
– Tāutuhia ngā kaiwhakataetae matua me te whakawhanake i ngā rautaki hei pupuri i te whakataetae i te mākete.
Te Katinga
He taputapu tino whai hua te tātaritanga SWOT i roto i te horopaki pūtea, mō ngā tāngata takitahi, ngā pakihi iti, me ngā kamupene nunui. Mā te māramatanga hōhonu ki ngā kaha, ngā ngoikoretanga, ngā whai wāhitanga, me ngā tūmomo mōrearea pūtea, ka taea e te hinonga te whakatau rautaki me te whai hua ake hei whakarite i te pumau me te tipu mō te wā roa . Ehara i te mea ka āwhina noa tēnei tukanga ki te tautuhi i ngā tūmomo mōrearea me ngā whai wāhitanga pea, engari ka whakatakoto hoki i ngā mahere mahi tuturu hei whakahaere i ngā mōrearea me te arotau i ngā hua. I te whanaketanga tonu o ngā hihiri mākete me te hangarau, he taputapu nui tonu te tātaritanga SWOT i roto i te kete taputapu whakahaere pūtea.
