Laasaga i le Fuaina o le Aogā o Faasalalauga
I le lalolagi o maketi o loʻo faʻateleina le tauvaga i aso nei, e le lava le na o le tuʻuina o faʻasalalauga. O tala uma e faʻaalu e manaʻomia ona faʻamatalaina e ala i faʻamaumauga manino ma auʻiliʻiliga. O le fuaina o le aoga o faʻasalalauga e fesoasoani i pisinisi e malamalama pe o ausia e a latou faʻasalalauga a latou sini, e pei o le faʻateleina o faʻatauga, fausiaina o le malamalama, poʻo le faʻamalosia o tagata faʻatau e faia ni gaioiga. A aunoa ma se fua talafeagai, e ono faʻaumatia e kamupani a latou paketi i fuafuaga e le aoga. O laʻasaga faʻatulagaina ia mo le fuaina atoatoa o le aoga o faʻasalalauga.
1. Fuafua ia sini fa'apitoa o fa'asalalauga
O le laasaga muamua o le faʻatulagaina lea o ni sini manino ma mafai ona fuaina. E mafai ona fesuisuiaʻi sini faʻasalalauga e fuafua i manaʻoga o pisinisi. O nisi o sini masani e aofia ai:
– Fa'ateleina le iloa o le fa'ailoga
– Fa'ateleina le aofa'i o asiasiga i upega tafa'ilagi
– Maua ni fa'amatalaga e uiga i tagata fa'atau (fa'amatalaga e ono maua mai tagata fa'atau)
– Fa'ateleina le fa'atauina atu o oloa
– La'uina mai o polokalama a le Drive
– Fa'ateleina le auai i luga o ala o faasalalauga lautele
E tatau ona patino sini, e pei o le "faʻateleina o le feoaʻiga i luga o le upega tafaʻilagi i le 20% i le 30 aso" poʻo le "faʻatupuina o le 500 tagata asiasi i le tau maualuga e Rp15.000 i le tagata asiasi." Faʻatasi ai ma ni sini manino, e mafai ona e fuafuaina faʻailoga saʻo e fua ai le manuia.
2. Fuafua fa'ailoga fa'atino talafeagai (KPIs)
A uma ona faʻamatalaina sini, faʻatulaga KPI talafeagai (Key Performance Indicators). O KPI o fuainumera poʻo fua faʻatatau e faʻaaogaina e fua ai le aoga o se faʻasalalauga. O KPI talafeagai e faʻalagolago i le ituaiga o sini. O faʻataʻitaʻiga o KPI e masani ona faʻaaogaina i faʻasalalauga numera e aofia ai:
– Lagona: aofaʻi o ata faʻasalalauga
– Aapa atu i ai: le aofaʻi o tagata tulaga ese na vaʻai i le faʻasalalauga
– CTR (Click Through Rate): le pasene o tagata e kiliki i luga o se faasalalauga pe a uma ona vaai i ai
– CPC (Tau i le Kiliki): tau mo kiliki taʻitasi
– Fua Faatatau o le Liua: le pasene o tagata e faia le gaioiga manaʻomia (faʻatau, lesitala, ma isi mea faapena)
– CPA (Tau i le Mauaina): le tau e maua ai le tasi liua
– ROAS (Toe Fo'i Mai i Tupe Fa'aalu i Fa'asalalauga): fa'atusatusaga o tupe maua mai i tau o fa'asalalauga
– Fua faatatau o le auai: fegalegaleaiga e pei o le fiafia, faʻamatalaga, faʻasoa
O KPI o le faavae lea o le fuaina, aua a aunoa ma KPI sa'o, e mafai ona fa'asesēina taunuuga o le su'esu'ega.
3. Filifili auala fa'asalalauga ma fa'atulaga meafaigaluega e siaki ai
E mafai ona fa'asalalau fa'asalalauga i le tele o auala, e pei o Google Ads, Meta Ads (Facebook ma Instagram), TikTok Ads, YouTube, maketi, po'o fa'asalalauga tuusa'o e pei o laupapa fa'asalalauga ma leitio. E mana'omia e auala ta'itasi se metotia eseese e siaki ai le fa'atinoga.
Mo faasalalauga faatekinolosi, ia mautinoa e te faapipiiina ni meafaigaluega e siaki ai e pei o:
– Google Analytics e mata'ituina ai amioga a tagata asiasi i le upega tafa'ilagi
– Meta Pixel po'o TikTok Pixel e siaki ai fa'aliliuga mai fa'asalalauga lautele
– Fa'atulagaga UTM e iloa auiliili ai punaoa o feoaiga
– Siakiina o le liua i luga o faʻasalalauga faʻasalalauga (faʻaliliuga a Google Ads, siakiina o mea tutupu, ma isi mea faapena)
O le siakiina lelei o le a fesoasoani ia te oe e malamalama ai i le ala o le tagata faʻatau: mai le matamataina o se faʻasalalauga, i le kilikiina, i le faʻatau.
4. Fa'atuina ni fa'avae ma ni fa'atusatusaga
Ina ia sili atu ona aogā au taunuuga o le fuaina, e te manaʻomia se faʻamaumauga autū poʻo se faʻamaumauga muamua mo le faʻatusatusaga. O lenei faʻamaumauga autū e mafai ona avea ma faʻatinoga aʻo leʻi faʻalauiloaina le faʻasalalauga poʻo ni taunuuga mai se tauvaga muamua. Mo se faʻataʻitaʻiga:
– O le averesi o faʻatauga i aso taʻitasi aʻo leʻi faia le tauvaga e 50 fefaʻatauaʻiga, ina ua maeʻa le faʻasalalauga na avea ma 80 fefaʻatauaʻiga
– Tauvaga muamua CTR 1,2%, tauvaga fou 2,0%
– O le tau muamua mo le tagata taʻitaʻi taʻitasi e Rp. 30.000, o le tauvaga fou e Rp. 18.000
Faatasi ai ma se faavae, e mafai ona e iloilo pe o aumaia moni e faasalalauga ni faaleleiga moni pe ua na ona foliga pisi ae leai se aafiaga.
5. Faatino le Su'ega A/B i elemene o faasalalauga
O le su'ega A/B o se auala lelei e fa'ata'ita'i ai elemene o fa'asalalauga ma iloa po'o fea e sili ona lelei le fa'atinoga. E mafai ona e fa'ata'ita'i:
– Ulutala po'o le tusitusiga o fa'asalalauga
– Va'aiga (ata/vitio)
– Valaau e faia se gaioiga (CTA)
– Fa'aitiitiga po'o ofo fa'alauiloa
– Tagata fa'atatau
– Faatulagaga o faasalalauga (carousel, vitio, tala, ma isi)
O le mataupu faavae o le suia lea o le tasi fesuiaiga i le taimi e maua ai ni taunuuga manino. Mo se faataitaiga, faataitai ni lomiga se lua o se ata ma le tusitusiga lava e tasi. O taunuuga o le A/B testing e mafai ona faateleina ai le lelei ma faasolosolo malie ona faaitiitia ai tau o faasalalauga.
6. Fuafua le aafiaga i le auala fa'atau maketi
E lē na'o fa'atauga e fua ai le aogā o fa'asalalauga. O nisi taimi e taua tele le sao o fa'asalalauga i le amataga o le fa'asalalauga. O le mea lea, fua le fa'atinoga e fa'atatau i le fa'asalalauga:
– Malamalamaaga: lagona, aapa atu, matamataga vitio
– Mafaufauga: kiliki, taimi na faaaluina i luga o le upega tafaʻilagi, itulau na asiasi i ai
– Suiga: fa'atau, resitala, ulufale i le talatalanoaga, fa'atumu le pepa
– Taofiofia: fa'atauga faifai pea, fa'atonuga faifai pea, fa'amaoni
I le tilotilo i le funnel atoa, e mafai ona e iloa pe o le faʻafitauli o loʻo i le faʻasalalauga, itulau tulaueleele, ofo, poʻo le faiga o le totogiina.
7. Fuafua lelei le ROI ma le ROAS
O le fuaina o le aoga o faasalalauga e tatau ona iu i le fuafuaina o tupe mama. O fua faatatau e lua e masani ona faaaogaina o:
– ROAS (Toe Fo'i Mai i Tupe Fa'aalu i Fa'asalalauga)
Fua fa'atatau: Tupe maua mai fa'asalalauga / Tau o fa'asalalauga
Fa'ata'ita'iga: Tupe maua e IDR 10 miliona fa'atasi ai ma tau o fa'asalalauga e IDR 2 miliona → ROAS = 5x
– ROI (Toe Fo'i Mai o Tupe Fa'afaigaluega)
Fua fa'atatau: (Polofiti mama - tau o fa'asalalauga) / tau o fa'asalalauga
E sili atu le faigata o le ROI auā e mafaufau i tupe mama, ae le na'o le fesuia'iga o tupe maua.
Mo pisinisi e laiti a latou tupe maua, o le maualuga o le ROAS e lē faapea ai o lona uiga o se tupe mama. O le mea lea, ia mautinoa o au fuafuaga e aofia ai tau o gaosiga, felauaiga, komisi o maketi, ma isi tupe faaalu mo galuega faatino.
8. Iloilo faʻamaumauga ma faia ni iloiloga faʻavaitaimi
E lē lava le fuaina o le aogā o faasalalauga i le na o le faatasi. Fai ni iloiloga masani, mo se faataitaiga:
– I aso uma: mata'ituina pe a iai ni si'itia o tau pe leai fo'i ni fa'asalalauga o lo'o fa'aalia
– Fa'avaiaso: matamata i aga masani a le KPI ma faia ni fa'aleleiga laiti
– Fa'alemasina: iloilo le fuafuaga, aofia fa'atatau, ma le paketi
Faaaoga dashboards po o lipoti e faigofie ai ona iloilo faamatalaga. Vaavaai mo ni mamanu: o se faasalalauga e maualuga le CTR ae maualalo le liua atonu e faatosina, ae o le itulau tulaueleele e le faatosina. I se isi itu, o se faasalalauga e maualalo le CTR ae maualuga le liua e mafai ona faailoa mai ai se aofia e matua faatatauina, e tusa lava pe laitiiti lona aapa atu.
9. Fa'aleleia atili e fa'atatau i sailiiliga
A maeʻa le iloiloga, faia ni faʻaleleiga mautu. O nisi o faʻaleleiga masani e aofia ai:
– Taofi fa'asalalauga e le lelei le fa'atinoga
– Fa'aliliu le paketi i fa'asalalauga sili ona lelei
– Fa'aleleia le itulau tulaueleele ina ia vave ma manino
– Fetuuna'i le fa'atatauina o le aofia
– Suia savali fa'asalalauga e fetaui ma mana'oga o le maketi
O le fa'aleleia atili o se faiga e fa'aauau pea. O fa'asalalauga fa'asalalauga lelei e masani ona fanau mai i le toe faia ma le fa'aleleia atili, ae le o le taumafaiga muamua.
10. Fuaina o aafiaga umi i luga o le fa'ailoga
I le iuga, e mafai foi ona fuaina le aoga o faasalalauga e ala i lona aafiaga umi i le faailoga, mo se faataitaiga:
– Fa'ateleina o sailiga igoa tau fefa'ataua'iga i luga o Google
– Faʻateleina o ē mulimuli pe lesitala
– Faʻateleina o le faʻatuatuaga o tagata faʻatau
– Fa'ateleina o fa'atauga faifaipea
Mo le fuaina o lenei mea, e mafai ona e faʻaaogaina suʻesuʻega o le iloa o faʻailoga, auʻiliʻiliga o sailiga (Google Trends), pe vaʻai i le tuputupu aʻe o le alalafaga ma le auai i se vaitaimi patino. O faʻasalalauga manuia e le gata ina faʻatupuina ai fefaʻatauaʻiga ae faʻamalosia ai foʻi le tulaga o le faʻailoga i mafaufau o tagata faʻatau.
Fa'ato'a
O le fuaina o le aoga o faʻasalalauga o se laʻasaga taua tele i le faʻamautinoaina o lau fuafuaga tau maketi e le gata ina faigofie ona malamalama i ai, ae faʻavae foʻi i faʻamaumauga. Mai sini manino, KPI saʻo, siakiina maeʻaeʻa, i le iloiloga faifai pea ma le faʻaleleia atili, o nei faiga e fesoasoani i pisinisi e faʻateleina a latou paketi faʻasalalauga ma faʻaleleia atili ai taunuuga. Faatasi ai ma le fuaina faʻatulagaina, e le gata ina e iloa pe o aoga au faʻasalalauga, ae ia malamalama foʻi i le mafuaʻaga—ma le auala e faʻaleleia atili ai i tauvaga i le lumanaʻi.
Afai e te manaʻo ai, e mafai foʻi ona ou fesoasoani e fatuina ni faʻamatalaga faʻapitoa mo nei tusiga (e pei o Meta Ads, Google Ads, poʻo TikTok Ads) faʻatasi ai ma faʻataʻitaʻiga KPI ma le auala e faitau ai lipoti.
