Ukumaketha Nokuthuthukiswa Komkhiqizo: Ezweni lanamuhla lebhizinisi elisheshayo, ukumaketha nokuthuthukiswa komkhiqizo kuyimisebenzi encikene futhi engenakuhlukaniswa. Izinkampani eziningi ziyahluleka hhayi ngoba imibono yazo mibi, kodwa ngoba imikhiqizo eziyakhayo ayihlangabezani ngempela nezidingo zemakethe, noma ngoba amasu azo okumaketha ehluleka ukuveza ngokwanele inani lomkhiqizo. Ngakolunye uhlangothi, kukhona futhi... Funda kabanzi
Ukulinganisa Umthelela Wokumaketha Esimweni sebhizinisi esincintisana kakhulu, ukumaketha akusalinganiswa nje ngobuciko bomkhankaso noma umsindo wokuba khona komkhiqizo ezinkundleni zokuxhumana. Umbuzo obaluleke kakhulu uwukuthi: ukumaketha kunamthelela ongakanani ekukhuleni kwebhizinisi? Ukulinganisa umthelela wokumaketha kusiza izinkampani ukuqonda ukuthi yini esebenzayo, yini edinga ukuthuthukiswa, nokuthi kanjani... Funda kabanzi
Izindlela Ezisebenzayo Zokusebenzisa Imidiya Yezokuxhumana Ukuze Umakethe Imidiya yezokuxhumana isibe ngenye yezindlela zokumaketha ezibaluleke kakhulu esikhathini sedijithali. Lokhu akubangelwa nje kuphela yinani elikhulu labasebenzisi, kodwa futhi ngoba ivumela amabhizinisi ukuthi akhe ubudlelwano obuqondile nezithameli zawo, akhuthaze ukwethembana, futhi aqhube ukuthengisa ngendlela elinganisekayo. Nakuba kungase kubonakale kulula—vele ulayishe okuqukethwe bese ulinda… Funda kabanzi
Ukubaluleka Kokuhlaziywa Kwethrendi Phakathi koshintsho olusheshayo—kungakhathaliseki ukuthi kusebhizinisini, ezobuchwepheshe, endleleni yokuphila, noma kwabezindaba—ikhono lokufunda isiqondiso sokunyakaza liba yinzuzo ebalulekile. Kukulesi simo lapho ukuhlaziywa kwethrendi kuba yinto ebalulekile. Ukuhlaziywa kwethrendi kuyinqubo yokubuka amaphethini oshintsho ngokuhamba kwesikhathi, ukuqonda izinto eziwaqhubayo, bese usebenzisa lokhu okutholakele ukwenza izinqumo ezinolwazi oluthe xaxa. … Funda kabanzi
Ukumaketha Nokuklama Umkhiqizo Ezweni lebhizinisi elincintisana kakhulu, impumelelo yomkhiqizo ayinqunywa nje kuphela yikhwalithi yawo yokusebenza, kodwa futhi nangendlela omakethwa ngayo kanye nendlela umklamo wawo ohlangabezana ngayo nezidingo zabathengi. Ukumaketha nokuklama umkhiqizo kuhlobene kakhulu. Umklamo omuhle ungenza umkhiqizo ukhange kakhudlwana, kube lula ukuwusebenzisa, futhi... Funda kabanzi
Amasu Okumaketha Ezinsizakalo Zezezimali Imboni yezinsizakalo zezezimali—kusukela ebhange kanye nomshuwalense kuya ezinkampanini ze-fintech, abaphathi bezimali, kanye nama-cooperative—isemgwaqweni oyinselele: izidingo zabathengi zishintsha njalo, ukuncintisana kuyaqina, imithetho iyaqina, futhi ukwethembana kuba yimali ebalulekile. Ngenxa yokuthi imikhiqizo yezezimali “ihileleke kakhulu” (ehilela izinqumo ezinkulu nezingozi), amasu okumaketha awakwazi ukuthembela kuphela ekukhushulweni okunolaka. Ku… Funda kabanzi
Ukubaluleka Kokumaketha Kwamasiko Esimweni sebhizinisi esincintisana kakhulu, izinkampani azisaneliseki ngokumane zinikeze imikhiqizo esezingeni eliphezulu noma amanani ancintisanayo. Abathengi banamuhla bafuna injongo, ukusondelana, kanye nokubaluleka ngokomzwelo. Yilapho ukumaketha kwamasiko kuba khona ukubaluleka okukhulu. Ukumaketha kwamasiko kuyisu lokumaketha eliqonda, liqonde, futhi lisebenzise izici zamasiko—izindinganiso, amasiko, ulimi,... Funda kabanzi
Indlela Yokukhetha Amathuluzi Okumaketha Esikhathini sanamuhla sedijithali, "amathuluzi okumaketha" angasho izinto eziningi: kusukela kuzinhlelo zokusebenza zokuhlela okuqukethwe kwezokuxhumana kanye namapulatifomu okumaketha nge-imeyili kuya kuma-CRM okuphatha ama-lead kanye nesofthiwe yokuhlaziya yokuhlaziya ukusebenza komkhankaso. Izinketho ziningi, izici zazo zibonakala zifana, futhi umthengisi ngamunye uthi uphelele kakhulu. Ngakho-ke, ukukhetha amathuluzi okumaketha... Funda kabanzi
Ukumaketha Kwezinsizakalo Zobungcweti Ukumaketha kwezinsizakalo zobungcweti kuhlukile ekumaketheni imikhiqizo ebonakalayo. Izinsizakalo zobungcweti—njengabeluleki bebhizinisi, ababhali bama-akhawunti, abameli, abaklami bezakhiwo, izazi zengqondo, abameli bezomthetho, ngisho nezinhlangano zokudala—zinikeza ubuchwepheshe, ulwazi, kanye nokwethenjwa njengomkhiqizo wazo oyinhloko. Ngenxa yemvelo yazo engabonakali, izinqumo zamaklayenti zivame ukuqhutshwa idumela, ikhono eliqinisekisiwe, kanye nomuzwa wokuvikeleka umhlinzeki wesevisi akwaziyo uku… Funda kabanzi
Amasu Okumaketha Amabhizinisi Amancane Amabhizinisi amancane avame ukubhekana nezinselele ezahlukene kunezinkampani ezinkulu: isabelomali esilinganiselwe, abasebenzi abambalwa, nesikhathi sabanikazi esihlukaniswe phakathi kokukhiqiza, isevisi yamakhasimende, kanye nokuphatha. Kodwa-ke, yilapho kanye amabhizinisi amancane enza kahle khona—ashesha kakhulu, asondelene namakhasimende awo, futhi angazivumelanisa kalula namasu awo. Isihluthulelo sokukhula kwamabhizinisi amancane akukhona nje… Funda kabanzi