Ukubaluleka Kokumaketha Kwangempela Phakathi kokuziphatha kwabathengi okushintsha ngokushesha, ukumaketha akusakwazi ukusebenza ngesivinini esifanayo: ukuhlela imikhankaso yezinyanga, ukuyifeza, bese uyihlola kamuva. Izithameli manje sezinamandla, zithonywa yimikhuba yansuku zonke, izingxoxo zezokuxhumana, ngisho nemicimbi yamaminithi nomzuzu. Yingakho ukumaketha kwangempela kuba yinto ebaluleke kakhulu. Ukumaketha kwangempela… Funda kabanzi
Ukuthuthukisa Ukumaketha Kwezinjini Zokusesha (i-SEM) isu lokumaketha ledijithali elisebenzisa izinjini zokusesha ezifana ne-Google ukuheha izivakashi ezifanele kwiwebhusayithi. Lapho abantu bethayipha amagama angukhiye athile, izinjini zokusesha zibonisa imiphumela ngesimo samakhasi e-organic (i-SEO) kanye nezikhangiso ezikhokhelwayo (i-PPC). Empeleni, i-SEM ivame ukuqondwa njengokukhangisa… Funda kabanzi
Amasu Okumaketha Asekelwe Emizweni Emakethe encintisana kakhulu, abathengi abasakhethi imikhiqizo ngokusekelwe kuphela ezicini noma entengo. Bakhetha ngokusekelwe "emuzweni" - ukwethembana, ukuphepha, ukuziqhenya, ukuxhumana, noma ngisho nokwesaba ukuphuthelwa. Yingakho amasu okumaketha asekelwe emizweni engenye yezindlela eziphumelela kakhulu zokwakha uphawu, ukwandisa ukuthengisa, kanye... Funda kabanzi
Ukwakha Umkhiqizo Ku-inthanethi Esikhathini sedijithali, ukwakha umkhiqizo ku-inthanethi akuseyona inketho, kodwa kuyisidingo samabhizinisi, ochwepheshe, kanye nabadali. I-inthanethi ivumela amakhasimende angaba khona ukuthola, ukuqhathanisa, nokuhlola imikhiqizo ngemizuzwana. Ngakho-ke, umkhiqizo oqinile awugcini nje ngokuba uphawu oluhehayo, kodwa umayelana nombono owakhiwe kusukela... Funda kabanzi
Amasu Okumaketha Emikhiqizo Yokudala Imikhiqizo yokudala—njengokuklama, ukudweba, imisebenzi yezandla, imfashini yendawo, izithombe, umculo, ngisho nemikhiqizo yedijithali (amathempulethi, amafonti, ama-preset, ama-e-book)—inezimfanelo ezihlukile imikhiqizo emakethe enkulu evame ukungabi nazo: ukuxoxa izindaba, ubuqambi, kanye nokuthinta komuntu siqu. Kodwa-ke, la mandla awahumushi ngokuzenzakalelayo ekuthengisweni okulula. Ukuncintisana emakethe yokudala kukhulu, ukunambitheka kwabathengi kuyashintsha ngokushesha, futhi... Funda kabanzi
Ukubaluleka Kokuphathwa Kwedumela Esikhathini lapho ulwazi luhamba ngokushesha, idumela lingenye yezimpahla ezibaluleke kakhulu kubantu ngabanye kanye nezinhlangano. Idumela lingaphezu nje "kwegama elihle," kodwa kunalokho umbono womphakathi owakhiwe isipiliyoni, ukuxhumana, ikhwalithi yesevisi, izindinganiso ezibonisiwe, kanye nokungaguquguquki ekufezeni izithembiso. Uma idumela selisengozini, umthelela ungaba mkhulu: ukwethembana kwehla, amakhasimende ashiya izikhundla zawo, abalingani... Funda kabanzi
Amasu Okumaketha Kwabantu Abaneminyaka Eyinkulungwane Iminyaka Eyinkulungwane—ngokuvamile ibhekisela kulabo abazalwa phakathi kweminyaka yama-1980 naphakathi kweminyaka yama-1990 noma ekuqaleni kweminyaka yama-2000—iyiqembu labathengi elinethonya elikhulu emikhakheni eyahlukahlukene. Bakhulela ngesikhathi sokushintshela enkathini yedijithali, ngakho ukuziphatha kwabo kokuthenga, ukufuna ulwazi, kanye nezindinganiso zomkhiqizo kuthonywa kakhulu yi-inthanethi, imithombo yezokuxhumana, kanye... Funda kabanzi
Amasu Okumaketha Okusabalele Esikhathini sanamuhla sedijithali, ukumaketha akusanciki kuphela ekukhangiseni okukhokhelwayo. Imikhiqizo eminingi ikhula ngokushesha ngokuqukethwe okusabalala ngokushesha kusuka komunye umuntu kuya komunye—into eyaziwa ngokuthi ukumaketha okusabalele. Amasu okumaketha okusabalele angamasu aklanyelwe ukukhuthaza izethameli ukuthi zabelane ngemiyalezo, okuqukethwe,… Funda kabanzi
Amasu Okumaketha Esizukulwane Z Isizukulwane Z (Gen Z) ngokuvamile sibhekisela eqenjini elazalwa phakathi kweminyaka yama-1990 nasekuqaleni kwawo-2010. Bakhule bene-inthanethi, izinkundla zokuxhumana, kanye nokufinyelela okusheshayo kolwazi. Ngenxa yalokho, indlela abathola ngayo imikhiqizo, abahlola ngayo imikhiqizo, kanye nokwenza izinqumo zokuthenga ihluke kakhulu ezizukulwaneni ezedlule. Kumabhizinisi, ukumaketha imikhiqizo kuya kuGen Z… Funda kabanzi
Ukumaketha Embonini Yezokuvakasha Imboni yezokuvakasha ingenye yemikhakha eshintsha kakhulu, ethonywe kakhulu yimikhuba eshintshayo, izimo zomnotho, ubuchwepheshe, kanye nezimo zomhlaba wonke. Phakathi kokuncintisana okunamandla kakhulu, ukumaketha kudlala indima ebalulekile ekuheheni izivakashi, ekwakheni isithombe sendawo, kanye nokuqinisekisa ukusimama kwamabhizinisi ezokuvakasha. Ukumaketha embonini yezokuvakasha kudlula nje ukuthengisa... Funda kabanzi
