UKUMAKETHA

Amasu Okumaketha Kwezemfundo Phakathi kokuncintisana okunzima ngokwengeziwe, izikhungo zemfundo—kungaba izikole, ama-madrasa, izifundo, noma amanyuvesi—azisakwazi ukuthembela kuphela edumeleni elivela emlonyeni. Izinguquko zabantu, izindlela zokuphila zedijithali, kanye nokulindela okukhulayo okuvela kubazali nakubafundi kwenza ukumaketha kwezemfundo kube yisidingo esibalulekile. Ukumaketha kwezemfundo akukhona nje "ukuthengisa" isikole noma ikhampasi, … Funda kabanzi

Indlela Yokumaketha Imikhiqizo Yezempilo Ukumaketha imikhiqizo yezempilo kuletha izinselele ezinkulu kanye namathuba. Ngakolunye uhlangothi, intshisekelo yomphakathi endleleni yokuphila enempilo iyaqhubeka nokukhula, njengoba kuvela isidingo sezithasiselo, imishini yezempilo yasekhaya, imikhiqizo yamakhambi, ngisho nezinsizakalo zezempilo zedijithali. Ngakolunye uhlangothi, imikhiqizo yezempilo ibhekene nokukhathazeka ngokuphepha, izinzuzo ezifunwayo, kanye nemithetho eqinile. Ngakho-ke, amasu okumaketha umkhiqizo… Funda kabanzi

Ukumaketha Embonini Yemfashini Imboni yemfashini ingenye yemikhakha eshintshashintsha kakhulu emhlabeni webhizinisi. Izitayela ziyashintsha ngokushesha, ukunambitheka kwabathengi kuyashintsha, futhi ukuncintisana okuvela kumikhiqizo yendawo kanye neyomhlaba wonke kuyaqina. Kulesi simo, ukumaketha akuyona nje umsebenzi wokumaketha, kodwa isu eliphelele elixhumanisa umkhiqizo, ubunikazi bomkhiqizo, ulwazi lwamakhasimende, kanye nomphakathi. Ukumaketha ku… Funda kabanzi

Izindlela Ezisebenzayo Zokumaketha Imikhiqizo Yokudla Ukumaketha imikhiqizo yokudla akukhona nje ukunambitheka okumnandi. Phakathi kokuncintisana okunzima kakhulu—kungakhathaliseki ukuthi kusezimakethe zendabuko, ezitolo zesimanje, noma ezinkundleni eziku-inthanethi—abakhiqizi bokudla badinga amasu afanele ukuze bathole ukuqashelwa, ukwethenjwa, futhi, ekugcineni, baphinde bathenge. Lesi sihloko sixoxa ngezindlela ezisebenzayo zokumaketha imikhiqizo yokudla, siqala ngokuqonda imakethe yakho oyiqondile… Funda kabanzi

Isu Lokumaketha Amahhotela Imboni yokungenisa izihambi ingenye yemikhakha encintisana kakhulu futhi eguquguqukayo. Ukushintsha kwezitayela zokuhamba, intuthuko yezobuchwepheshe, kanye nokuziphatha kwabathengi okukhethayo kusho ukuthi amahhotela awasakwazi ukuthembela kuphela ezindaweni ezihlelekile noma ezintweni zikanokusho. Ukuze anqobe umncintiswano, amahhotela adinga isu lokumaketha elihlelwe kahle, elilinganiswayo, nelifanele elifanela izidingo zemakethe. Lesi sihloko sixoxa ngamasu… Funda kabanzi

Amasu Okumaketha Asekelwe Endaweni Eminyakeni yamuva nje, indlela amabhizinisi adonsela ngayo amakhasimende ishintshe ngokushesha. Nakuba ukukhushulwa kwake kwaxhomekeka ekukhangiseni okukhulu—njengethelevishini, umsakazo, noma amabhanela—manje izindlela ezinembile kakhulu ziyathandwa. Enye yezindlela eziphumelela kakhulu ukumaketha okusekelwe endaweni, inqubo yokumaketha esebenzisa ulwazi lwendawo lwamakhasimende angaba khona ukuletha... Funda kabanzi

Indlela Yokukhetha Ipulatifomu Yokumaketha Esikhathini sedijithali, ukukhetha amapulatifomu okumaketha kuyahlukahluka kakhulu: kusukela ezinkundleni zokuxhumana, izinjini zokusesha, izimakethe, kuya kuma-imeyili okumaketha kanye nezinhlelo zokusebenza zokuxoxa. Lokhu kuningi kwezinketho kungaba yinzuzo kanye nenselele. Inzuzo ukuthi amabhizinisi anezindlela eziningi zokufinyelela amakhasimende, kodwa inselele ukuthi ukukhetha ipulatifomu engalungile kungachitha isikhathi, umzamo, kanye nesabelomali. Ngakho-ke, … Funda kabanzi

Ukubaluleka Kokumaketha Okuhle Phakathi kokuncintisana kwebhizinisi okunamandla kakhulu kanye nabathengi abaqondayo ngokwengeziwe, ukumaketha akusekho nje mayelana "nokuthengisa" imikhiqizo. Indlela umkhiqizo okhuthaza ngayo izimpahla nezinsizakalo zawo manje isibe yinto ekhathaza umphakathi kakhulu. Abathengi bafuna ukwazi ukuthi izimangalo zokukhangisa ziyiqiniso yini, ukuthi idatha yabo yomuntu siqu iphephile yini, ukuthi imikhiqizo ikhiqizwa ngokuzibophezela, … Funda kabanzi

Isu Lokumaketha Le-Omnichannel Esikhathini sedijithali, ukuziphatha kwabathengi kushintsha ngokushesha. Bangabuka imikhiqizo ku-Instagram, baqhathanise amanani ezimakethe, bafunde izibuyekezo ku-Google, bese bethenga esitolo sangempela noma ngohlelo lokusebenza—konke ohambweni olulodwa lokuthenga. Lokhu kushintsha phakathi kweziteshi kusho ukuthi amabhizinisi awakwazi ukuba khona nje ezinkundleni eziningi. Okudingekayo ulwazi oluqhubekayo, … Funda kabanzi

Ukumaketha kanye nobuchwepheshe bolwazi Intuthuko kwezobuchwepheshe bolwazi ishintshe indlela izinkampani ezimaketha ngayo imikhiqizo yazo futhi zisebenzisana namakhasimende. Nakuba ukumaketha kwake kwakuthembela emithonjeni yezindaba evamile njengamaphephandaba, umsakazo, ithelevishini, kanye namabhodi okukhangisa, ukumaketha manje sekushintshele esikhaleni sedijithali esilinganisekayo, esisheshayo, nesiqondene nomuntu siqu. Inhlanganisela yokumaketha kanye nobuchwepheshe bolwazi ayigcini nje ngokwenza lula ukulethwa kwemiyalezo yokuphromotha kodwa futhi iyasiza... Funda kabanzi