Tātari SWOT i roto i te Hokohoko
Ko te hokohoko tētahi o ngā wāhanga tino nui o tētahi pakihi. Ko tana whāinga matua he kukume i ngā kiritaki pea, he hanga hononga ki a rātou, ā, hei huri i a rātou hei kiritaki pono. Heoi, i tēnei ao whakataetae o ēnei rā, kāore e ranea te mārama noa ki tō mākete ūnga me te waihanga pānuitanga whakahihiri. Me whai tātaritanga hōhonu koe kia mārama ai koe ki tō tūranga i te mākete me te pēhea e taea ai e koe te whakapai ake i tō rautaki hokohoko. Ko tētahi o ngā taputapu tino whai hua me te whānui e whakamahia ana mō te mārama ki tō tūranga me te whakamahere i tō rautaki hokohoko ko te tātaritanga SWOT.
Ko te SWOT he kupu whakarāpopoto mō ngā Kaha, Ngā Weaknesses, Ngā Opportunities, me Ngā Threats. Mā te whakahaere i tētahi tātaritanga SWOT, ka taea e ngā kamupene te aromatawai i ngā āhuatanga o roto, o waho hoki e pā ana ki ā rātou mahi hokohoko. Ka ruku hohonu ake tēnei tuhinga ki te whakahaere i tētahi tātaritanga SWOT i roto i te hokohoko, me te pānga o ia āhuatanga ki tā tātou rautaki hokohoko.
Ngā Kaha
Ko ngā kaha he āhuatanga ā-roto e whakarato ana i tētahi painga ki tētahi kamupene. Kei roto i ēnei ko ngā āhuatanga pēnei i ngā hua tino pai, te ratonga kiritaki tino pai, te waitohu kaha , tae atu ki te hangarau ahurei. Mā te mārama ki ēnei kaha ka āwhina i ngā kamupene ki te arotahi ki ngā āhuatanga ka taea te hoatu i tētahi painga whakataetae ki a rātou.
1. Ngā Hua Kounga Teitei: He mea nui te kounga o ngā hua hei kukume i ngā kaihoko. Mena he pai ake tō hua i ō hoa whakataetae, he kaha nui tēnei.
2. Ngā Rauemi Tangata Matatau: Ka taea e te tīma matatau me te wheako te whakarato i ngā otinga auaha me te whai hua, me te whakapai ake i te mahi whānui a te kamupene.
3. Pono ki te Waitohu: He taonga tino nui te hanga i te pono o te kiritaki. E kore e hokona tonutia e ngā kiritaki pono ō hua, engari ka taunakihia hoki e rātou ki ētahi atu.
4. Auahatanga: Ko te kaha ki te auaha tonu me te urutau ki ngā au o te mākete he tino kaha. Ka taea e ngā kamupene auaha te kite i ngā whai wāhitanga i te wā e kite ana ētahi atu i ngā wero.
Ngā ngoikoretanga
Ko ngā ngoikoretanga he āhuatanga ā-roto e ārai ana i te mahi a te kamupene. Kei roto i ēnei ko ngā mea katoa e whakaiti ana i te kaha o te kamupene ki te whakatutuki i ana whāinga, tae atu ki te kore rawa o ngā rauemi, ngā tukanga koretake rānei. Mā te tautuhi i ēnei ngoikoretanga ka āwhina i te kamupene ki te whakapai ake me te wikitoria i ngā arai o nāianei.
1. Ngā Rauemi Iti: Ko ngā herenga o te pūtea, te tangata, te hangarau rānei ka waiho hei arai nui ki te hokohoko.
2. Waitohu Ngoikore: Ki te kore e mōhiotia tētahi waitohu, ki te kino rānei tōna āhua, ka uaua ki te kukume me te pupuri i ngā kiritaki.
3. Te Kore o te Auahatanga: Ko ngā kamupene kāore e taea te urutau, te kore rānei e taea te auaha, ka mahue iho i muri i ngā kaiwhakataetae hihiri ake.
4. Te Whakahaere Kore Whai Hua: Mā te kore whai hua o te kaiārahi ka hua ake ngā kaupapa here kore mārama, ngā whakataunga ngoikore rānei, ka pā kino ki te whakahaere pakihi katoa.
Ngā Whai Wāhitanga
Ko ngā whai wāhitanga he āhuatanga o waho ka taea te whakamahi hei whakapai ake i te tūranga me te mahi a te kamupene. Kei roto i ēnei ko ngā au o te mākete, ngā huringa hangarau, ngā ture hou, me ētahi atu mea ka taea te whakarato i ngā painga tāpiri ki te kamupene.
1. Ngā Auahatanga o te Mākete: Mā te whai i ngā auahatanga o te mākete hou ka taea te kukume mai i ngā kiritaki hou.
2. Huringa Hangarau: Mā ngā whanaketanga hangarau ka taea e ngā kamupene te whakawhanake i ngā hua, i ngā ratonga hou rānei, he pai ake, he ātaahua ake rānei.
3. Te Tūhuratanga ki ngā Mākete Hou: Mā te whānui atu ki ngā mākete hou ka taea te whakarato i ngā whai wāhitanga tipu nui. Kei roto i tēnei ko ngā mākete whenua hou, ngā wāhanga mākete hou rānei.
4. Ngā Hononga me ngā Hononga: Mā te mahi tahi me ētahi atu pakihi ka taea te whakatuwhera i ngā momo whai wāhitanga hou, mai i te whakakotahi i ngā whatunga tohatoha ki te whakawhanaketanga hua tahi.
Ngā Tūraru
Ko ngā tūmomo riri he āhuatanga o waho ka pā kino ki te mahi me te pumau o tētahi kamupene. Kei roto i ēnei ko te pikinga ake o te whakataetae, ngā huringa o ngā kaupapa here a te kāwanatanga, ngā pikinga ōhanga rānei. Mā te tautuhi i ēnei tūmomo riri ka taea e te kamupene te whakawhanake i ngā rautaki whakaiti whai hua.
1. Whakataetae Pūmau: Ka taea e te whakataetae nui ake te whakaiti i te wāhi mākete me te whakaiti i ngā tawhē hua.
2. Ngā Huringa Ture: Ka taea e ngā kaupapa here hou a te kāwanatanga, ngā ture pakari ake rānei te whakanui ake i ngā utu whakahaere, te whakararu rānei i ngā mahi pakihi.
3. Ngā Āhuatanga Ōhanga Pēpeke: Ka taea e ngā piki me ngā heke o te ōhanga, e te hinganga rānei o te ōhanga te whakaiti i te mana hoko a ngā kaihoko, ā, ka pā kino ki ngā hoko.
4. Ngā Huringa Hapori me ngā Huringa Ahurea: Ka pā pea ngā huringa o ngā manakohanga me ngā whanonga a ngā kaihoko ki te hiahia mō ngā hua, ngā ratonga rānei.
Te Whakatinanatanga o te Tātari SWOT i roto i te Hokohoko
Ehara i te mea ko te tautuhi i ia wāhanga anake te mahi tātari SWOT; engari ko te whakamahere rautaki anō hoki e ahu mai ana i ngā kitenga. Anei ētahi mahi hei whakatinana i ngā hua o te tātari SWOT ki roto i tētahi rautaki hokohoko:
1. Whakanuia ngā Kaha: Whakamahia ō kaha hei whakapai ake i tō tūranga mākete. Hei tauira, mēnā ko tētahi o ō kaha he hua kounga teitei, kia tino whakanuia tēnei i roto i ō kaupapa hokohoko katoa.
2. Whakatikahia ngā ngoikoretanga: Tāutuhia ō ngoikoretanga tino nui, ka waihangahia he mahere hei whakatika i aua ngoikoretanga. Mena kāore i te tino mōhiotia tō waitohu, me nui ake pea tō haumi ki ngā kaupapa whakatairanga waitohu.
3. Whakamahia ngā Huarahi Whai Wāhi: Rapua ngā whai wāhitanga katoa, ā, whakawhanaketia he rautaki hei whakamahi. Mena he au hou kei te mākete e pā ana ki tō hua, ngana kia noho ko koe te tuatahi, te pai rānei ki te whakamahi.
4. Te Whakaiti i ngā Tūraru: Tāutuhia ngā tūraru tino āwangawanga, ka waihanga i tētahi mahere whakaiti. Hei tauira, ki te kaha haere te whakataetae, me arotahi pea koe ki te ahurei o tō hua, ki te whakapai ake rānei i te ratonga kiritaki kia mau tonu ai ngā kiritaki.
Whakamutunga
He taputapu tino whai hua te tātaritanga SWOT hei whakawhanake i tētahi rautaki hokohoko whai hua. Mā te aromatawai i ngā kaha, ngā ngoikoretanga, ngā whai wāhitanga, me ngā tūmomo mōrearea, ka taea e ngā kamupene te mārama ake ki tō rātou tūranga mākete me te pēhea e taea ai e rātou te whakapai ake i ā rātou rauemi. Ehara i te mea ka āwhina noa te whakahaere i tētahi tātaritanga SWOT i ngā kamupene ki te tautuhi i ngā āhuatanga ā-roto me ā-waho e pā ana ki tā rātou pakihi, engari ka whakaratohia hoki he mōhiohio whai hua ka taea te whakamahi hei whakatau pai ake me te whakawhanake i ngā rautaki kaha ake. Ko te mutunga iho ko te whakapai ake i te mahi hokohoko me te whakatutukitanga o ngā whāinga pakihi whānui.
