Isu Lokumaketha Elisimeme: Ukwakha Ibhizinisi Elihlala Isikhathi Eside Nelinomthwalo Wemfanelo
Enkathini lapho ukuguquka kwesimo sezulu, ukuhlukahluka kwezinto eziphilayo, kanye nezinye izinkinga zemvelo kuyinto ephambili engqondweni, amasu okumaketha okusimeme awaseyona inketho kodwa ayadingeka ezinkampanini ezifuna ukusimama kwesikhathi eside kanye nomthwalo wemfanelo emphakathini. Ukumaketha okusimeme kuyindlela ehlanganisa izici zemvelo, zenhlalo, kanye nezomnotho emasu okumaketha ukuze kudalwe inani lesikhathi eside lamabhizinisi kanye nomphakathi.
Ukumaketha okusimeme akukhona nje ukukhushulwa kwemikhiqizo enobungani nemvelo; kumayelana nokuthi izinkampani zingasebenzisa kanjani imikhuba yebhizinisi enomthwalo wemfanelo futhi esobala kuzo zonke izinhlaka. Lesi sihloko sizoxoxa ngamasu amaningana okumaketha okusimeme izinkampani ezingawasebenzisa ukuze zilinganise ukukhula kwebhizinisi nomthwalo wemfanelo wezemvelo nowezenhlalo.
1. Ukuthuthukisa Imikhiqizo Nezinsizakalo Ezinobungani Nemvelo
Isinyathelo sokuqala ekusebenziseni ukumaketha okusimeme ukudala imikhiqizo nezinsizakalo ezinciphisa umthelela emvelweni. Izinkampani zingathuthukisa imikhiqizo ngezinto ezisetshenziswe kabusha, zinciphise ukusetshenziswa kwamakhemikhali ayingozi, futhi zandise ukusebenza kahle kwamandla. Ukusetshenziswa kobuchwepheshe obusha kungasiza nasekufezeni lo mgomo.
Isibonelo, abakhiqizi bezinto zikagesi bangaklama imikhiqizo ehlala isikhathi eside futhi elula ukuyilungisa, kuyilapho izinkampani zemfashini zingaphendukela ezintweni eziphilayo kanye nezinqubo zokukhiqiza ezinomthwalo wemfanelo.
2. Ukubikwa Kokucaca Nokuzinza
Ukuthembela kwabathengi ezibophweni zenkampani zokuzinza kubalulekile. Ngakho-ke, ukuba sobala ekubikeni ngemikhuba yokuzinza kubalulekile. Izinkampani kufanele zithumele njalo imibiko ehlanganisa imizamo yazo yokunciphisa ukunyatheliswa kwekhabhoni, ukusetshenziswa kahle kwamandla, ukusetshenziswa kwamanzi, kanye nezinye izinhlelo zomphakathi.
Lokhu kubika akubalulekile nje kuphela ekugcineni ukwethenjwa kwabathengi kodwa futhi nokuheha intshisekelo yabatshalizimali abaqaphela ngokwengeziwe ukubaluleka kokusimama kokutshalwa kwezimali kwabo.
3. Imfundo Yabathengi Nokuzibandakanya
Ukufundisa abathengi ngokubaluleka kokusimama kanye nendlela imikhiqizo noma izinsizakalo zenkampani ezifaka ngayo isandla kulezi zinhloso kuyisici esibalulekile sokumaketha kokusimama. Imikhankaso yokumaketha ephumelelayo kumele yazise futhi ibandakanye abathengi ezinhlelweni ezahlukene zokusimama.
Isibonelo, ukubamba ama-workshop, ama-webinar, noma imicimbi yomphakathi efundisa abathengi ngezindlela zokuthenga nokuphila ngendlela eqhubekayo, noma ukusebenzisa ama-hashtag nokuqukethwe kwezokuxhumana okukhuthaza abathengi ukuba babe nomthwalo wemfanelo okhudlwana ngemvelo.
4. Ukwenza ngcono i-Supply Chain
Uchungechunge lokuhlinzeka oluqhubekayo luyisici esibalulekile sesu lokumaketha eliphelele eliqhubekayo. Izinkampani kumele ziqinisekise ukuthi yonke into yochungechunge lwazo lokuhlinzeka inomthwalo wemfanelo kwezemvelo nakwezenhlalo. Lokhu kuhlanganisa ukukhetha abahlinzeki abanamathela ezindinganisweni zokusimama, ukunciphisa imfucuza, kanye nokuthuthukisa ukusebenza kahle kwempahla.
Ukusebenzisa izinto zokusetshenziswa ezitholakala endaweni, ezingangcolisi imvelo, ukunciphisa umthelela wekhabhoni kwezokuthutha, nokuqinisekisa izimo zokusebenza ezifanele zabasebenzi kulo lonke uchungechunge lokuhlinzeka ngempahla kungenye yezinyathelo ezingathathwa.
5. Uhlelo Lokusebenzisa Kabusha Nokuphatha Imfucuza
Ukusebenzisa izinhlelo zokusebenzisa kabusha kanye nokuphathwa kwemfucuza kuyisinyathelo esisebenzayo nesibonakalayo inkampani engasithatha. Lezi zinhlelo zisiza ekunciphiseni imfucuza eya ezindaweni zokulahla udoti futhi zikhuthaza ukusetshenziswa kabusha komkhiqizo kanye nokusetshenziswa kabusha kwawo.
Izibonelo zangempela zifaka phakathi izinkampani zezingubo ezinikeza izinhlelo zokubuyisa imikhiqizo ukuze isetshenziswe kabusha, noma izinkampani ze-elekthronikhi ezinikeza izinsizakalo zokubuyisa nokuvuselela amadivayisi amadala. Lokhu akusizi nje kuphela imvelo kodwa futhi kuthuthukisa isithombe senkampani emehlweni abathengi.
6. Ukutshalwa Kwezimali Emandleni Avuselelekayo
Ukusetshenziswa kwamandla avuselelekayo kuyisinyathelo esibalulekile ekuqhubekeni kwesikhathi. Ukutshala imali emithonjeni yamandla njengelanga, umoya, noma i-biomass akugcini nje ngokunciphisa umthelela wekhabhoni kodwa futhi kudala isithombe esihle enkampanini.
Izinkampani eziningi ezinkulu manje sezishintshele kumandla avuselelekayo emisebenzini yazo noma zifake amaphaneli elanga ezindaweni zazo njengengxenye yezibopho zazo zokuzinza. Lezi zinyathelo azigcini nje ngokusindisa izindleko zokusebenza zesikhathi eside kodwa futhi ziqinisa isikhundla senkampani njengomholi wokuzinza.
7. Ukubambisana nama-NGO kanye nemiphakathi yasendaweni
Ukubambisana nezinhlangano ezingezona ezikahulumeni (ama-NGO) kanye nemiphakathi yasendaweni ehlanganyela umsebenzi ofanayo wokuzinza kungaqinisa isu lokumaketha elizinzile. Lokhu kubambisana kungafaka phakathi izinhlelo zomthwalo wemfanelo wezenhlalo zenkampani (CSR), izinhlelo zokulondolozwa kwemvelo, noma amaphrojekthi okuthuthukisa umphakathi.
Ngokwakha lobu budlelwano, izinkampani azigcini nje ngokusiza ekufezeni imigomo yokuzinza kodwa futhi zithola ukwesekwa ngabathintekayo abahlukahlukene.
8. Ukwamukela Izimiso Zomnotho Ojikelezayo
Umnotho ojikelezayo umqondo ogcizelela ukusetshenziswa kabusha kwezinsiza ngokusebenzisa kabusha nokuvuselelwa komkhiqizo. Esikhundleni sokuthatha, ukusebenzisa, nokulahla, umnotho ojikelezayo ufuna ukunciphisa imfucuza ngokuvuselela noma ukuvuselela izinto.
Izinkampani zingasebenzisa amamodeli ebhizinisi asekelwe emnothweni ojikelezayo ukuze zinciphise umthelela emvelweni futhi zidale inani elengeziwe. Izibonelo zalezi zindlela zifaka phakathi ukuqashisa umkhiqizo, ukusetshenziswa kwezinto eziphinde zasetshenziswa, kanye nokuthuthukiswa kwamamodeli ebhizinisi asekelwe ensizeni.
9. Ukubandakanya Abasebenzi Emizamweni Yokuzinza
Ukubandakanya abasebenzi ezinhlelweni zokuzinza kungandisa ukuzibandakanya kwabo kanye nokuzibophezela kwabo emigomweni yenkampani. Izinhlelo zokuqeqesha kanye nezikhuthazo ezifundisa abasebenzi ngokubaluleka kokuzinza kanye nendima yabo ekufezeni leyo migomo zibalulekile.
Izinkampani zingakhuthaza nesiko lokuzinza emsebenzini ngokusebenzisa imikhuba eluhlaza njengokuphathwa kwemfucuza, ukongiwa kwamandla, kanye nokusetshenziswa kahle kwezinsizakusebenza.
10. Ukuvumelanisa Injongo, Umbono, kanye Nezindinganiso Zenkampani Nokusimama
Ukumaketha okusimeme ngeke kuphumelele ngaphandle kokuzibophezela okuqinile okuvela kuzo zonke izigaba zenkampani. Lokhu kusho ukuthi umgomo wenkampani, umbono, kanye nezindinganiso kumele kubonise ngokucacile ukuzibophezela ekusimeme.
Ukugcina lokhu kuhambisana kuqinisekisa ukuthi ukusimama kuba yingxenye ebalulekile yesu lebhizinisi elibanzi kanye nokumaketha, hhayi nje isethi yezinhlelo ezihlukene.
Isiphetho
Isu lokumaketha elizinzile liyindlela ebanzi ehlanganisa izici zemvelo, ezenhlalo, kanye nezomnotho emzamweni wokudala inani lesikhathi eside lenkampani kanye nomphakathi. Ngokuthuthukisa imikhiqizo enobungani nemvelo, ukwandisa ukucaca, ukufundisa abathengi, ukwenza ngcono izintambo zokuhlinzeka, kanye nokuxhumana nababambiqhaza abahlukahlukene, izinkampani zingakha isithombe esihle futhi zakhe ukwethembeka okuqinile kwabathengi.
Ekugcineni, izinkampani ezamukela amasu okumaketha azinzile zizoba namandla amakhulu esikhathini eside ngoba azigxili nje kuphela enzuzweni yezomnotho kodwa futhi nasenhlalakahleni yomphakathi neyemvelo. Ukusimama kuyisihluthulelo sekusasa elingcono labo bonke.
