Amasu Okumaketha Amabhizinisi Amancane Okukhulisa Ukuthengisa Nenzuzo
Umnotho womhlaba oshintsha njalo kanye nokuncintisana okukhulu kudinga abanikazi bamabhizinisi amancane ukuba baqaphele ekuthuthukiseni amasu okumaketha asebenzayo ukuze bafeze imigomo yabo. Njengoba kunezimali ezilinganiselwe kanye nezinye izinsiza ezilinganiselwe, ukumaketha okuphumelelayo kuyisihluthulelo sempumelelo. Lesi sihloko sizoxoxa ngamasu amaningana okumaketha amabhizinisi amancane angawasebenzisa ukuze andise ukuthengisa kanye nenzuzo.
1. Qonda iMakethe Eqondiwe
Isinyathelo sokuqala ekwakheni isu lokumaketha eliphumelelayo ukuqonda imakethe yakho oyiqondile. Lokhu kufaka phakathi izibalo zabantu eziyisisekelo njengobudala, ubulili, imfundo, nendawo, kanye nezithombe zengqondo ezifana nezintshisekelo, izinto ozithandayo, kanye nezindinganiso. Ulwazi olujulile ngabathengi bakho lukuvumela ukuthi udale imiyalezo efanelekile nefanele.
Ukusebenzisa amathuluzi okuhlaziya afana ne-Google Analytics noma amapulatifomu ezokuxhumana kungasiza ekuqoqeni idatha kanye nokuqonda ngokuziphatha kwabathengi. Ngaphezu kwalokho, izinhlolovo kanye nezingxoxo zobuso nobuso nazo zingakunikeza ulwazi olubalulekile mayelana nezintandokazi nezidingo zamakhasimende akho.
2. Ukusetshenziswa Kwezokuxhumana
Imithombo yezokuxhumana ingenye yamathuluzi okumaketha asebenza kahle futhi angabizi kakhulu amabhizinisi amancane. Amapulatifomu afana ne-Facebook, i-Instagram, i-Twitter, kanye ne-LinkedIn akuvumela ukuthi ufinyelele izithameli eziningi ngaphandle kwezindleko ezinkulu. Kodwa-ke, kubalulekile ukuqonda ukuthi yimaphi amapulatifomu imakethe yakho eqondiwe ewasebenzisa njalo.
Ukudala okuqukethwe okuhehayo nokufundisayo kubalulekile ekukhangiseni kwezokuxhumana. Sebenzisa izithombe ezikhangayo, izindaba ezithinta inhliziyo, noma wabelane ngamathiphu namaqhinga awusizo. Ukuxhumana nabalandeli bakho nakho kubalulekile; phendula amazwana, phendula imibuzo, futhi ubandakanye izithameli zakho ezingxoxweni ukuze wakhe umphakathi othembekile.
3. I-SEO (Ukuthuthukisa Injini Yokusesha)
Esikhathini sedijithali, ukuba khona ku-inthanethi sekuyinto edingekayo. I-SEO iyindlela eqinisekisa ukuthi iwebhusayithi yakho ivela ekhasini lokuqala lemiphumela yezinjini zokusesha njenge-Google. Lokhu kuhilela izici ezahlukahlukene, kusukela ekusetshenzisweni kwamagama angukhiye afanele kanye nesivinini sewebhusayithi kuya ku-SEO esekhasini kanye ne-SEO engaphandle kwekhasi.
Okuqukethwe okufanelekile nokusezingeni eliphezulu kubalulekile ku-SEO. Izihloko zebhulogi, ukubuyekezwa komkhiqizo, kanye neziqondiso zokuthenga ziyizibonelo ezimbalwa zokuqukethwe okungadonsela izivakashi kusayithi lakho. Ngaphezu kwalokho, izixhumanisi zangemuva ezivela kumawebhusayithi athembekile zingathuthukisa amazinga ezinjini zokusesha.
I-4. Ukuthengisa nge-imeyili
Nakuba abanye bebheka ukumaketha nge-imeyili njengokuphelelwe yisikhathi, ukumaketha nge-imeyili kusalokhu kungenye yezindlela zokumaketha eziphumelela kakhulu. I-imeyili ikuvumela ukuthi uthumele imiyalezo eyenzelwe wena ngqo emabhokisini okungenayo abathengi. Ungathumela izincwadi zezindaba, ukukhushulwa okukhethekile, noma ulwazi mayelana nemikhiqizo emisha.
Ukusebenzisa amathuluzi afana ne-Mailchimp noma i-Constant Contact kungakusiza ukuthi udale imikhankaso ye-imeyili ehehayo. Qiniseka ukuthi ulandela imithetho yobumfihlo futhi uthumele ama-imeyili kuphela kulabo abavumile ukuwathola.
5. Ukumaketha Okuqukethwe
Ukumaketha kokuqukethwe kuyisu lesikhathi eside eligxile ekudaleni nasekusabalaliseni okuqukethwe okubalulekile, okufanele, nokungaguquguquki ukuze kudonswe futhi kugcinwe izithameli. Lokhu okuqukethwe kungathatha isimo sezihloko zebhulogi, amavidiyo, ama-infographic, ama-podcast, nokuningi.
Umgomo wokumaketha kokuqukethwe ukwakha ukwethembeka nokwethembana nezithameli zakho. Ngokunikeza ulwazi oluwusizo nolusezingeni eliphezulu, ungaba umthombo othembekile.
6. Ukubambisana Nokubambisana
Ukubambisana namanye amabhizinisi noma abantu abanethonya kungaba nenzuzo enkulu. Funa amabhizinisi angewona ancintisanayo kodwa anezithameli ezifanayo bese unikela ngokubambisana. Isibonelo, uma unesitolo sezimbali, ungabambisana nomhleli wemishado noma inkampani yokupheka ukuze kukhuthazwe izinsizakalo zomunye nomunye.
Ukumaketha kwabathonya nakho kuyakhula ngokuthandwa. Abathonya banezithameli ezithembekile futhi bangasiza umkhiqizo wakho ukuthi uthole ukuqashelwa kabanzi. Khetha abathonya abavumelana nezindinganiso zakho nemikhiqizo yakho ukuze ube nobambiswano oluyiqiniso.
7. Uhlelo Lokwethembeka
Izinhlelo zokwethembeka ziyindlela enhle yokugcina amakhasimende akhona futhi zikhuthaze ukuthengwa okuphindaphindiwe. Izinhlobo ezahlukene zezinhlelo zokwethembeka zingacatshangelwa, njengokunikeza amaphuzu njalo lapho amakhasimende ethenga, angasetshenziswa ukuthola izaphulelo noma imikhiqizo yamahhala.
Ukusebenzisa ubuchwepheshe obufana nezinhlelo zokusebenza zeselula noma amakhadi okuthembeka angokoqobo kungenza izinhlelo zokwethembeka zibe lula kumakhasimende ukuthi ahlanganyele kuzo. Qinisekisa ukuthi lezi zinhlelo zihambisana nokuxhumana okucacile ukuze amakhasimende azi ukuthi angazuza kanjani.
8. Ukubuyekezwa kanye nobufakazi
Ukubuyekezwa kanye nobufakazi obuvela kumakhasimende anelisekile kungaba ithuluzi lokumaketha elisebenza kahle kakhulu. Kunikeza ubufakazi bomphakathi bokuthi umkhiqizo noma isevisi yakho ithembekile. Hlanganisa lokhu kubuyekezwa kanye nobufakazi kuwebhusayithi yakho, ezinkundleni zokuxhumana, nakwezinye izinto zokumaketha.
Cela amakhasimende ukuthi ashiye isibuyekezo ngemva kokuthenga. Unganikeza nesikhuthazo, njengesaphulelo noma isipho esincane, ukuze ubakhuthaze ukuthi babhale isibuyekezo.
9. Ukukhangisa Okukhokhelwayo
Ukukhangisa okukhokhelwayo, kungaba nge-Google AdWords noma ezinkundleni zokuxhumana, kungasiza ekudonseleni amakhasimende amaningi. Nakuba ezinye zalezi zikhangiso zingabiza kakhulu, imiphumela ivame ukuba yifanele izindleko, ikakhulukazi uma umkhankaso udonseleka ngempumelelo inani elikhulu lamakhasimende amasha.
Qonda imigomo ethile yomkhankaso wakho wesikhangiso bese usebenzisa ukuqondisa okusebenzayo ukuqinisekisa ukuthi izikhangiso zakho ziyabonwa ngabantu abafanele. Hlola amafomethi ezikhangiso ahlukene, njengezikhangiso zombhalo, izikhangiso zezithombe, kanye nezikhangiso zevidiyo, ukuze ubone ukuthi yiziphi ezisebenza kahle kakhulu.
10. Ukuthengisa Okukhawulelwe Nezipesheli Ezikhethekile
Ukukhushulwa kokuthengisa kwesikhathi esilinganiselwe kanye nezipesheli ezikhethekile kungadala umuzwa wokuphuthuma okhuthaza amakhasimende ukuthi athenge ngokushesha. Isibonelo, unganikeza isaphulelo esikhethekile isikhathi esifushane noma unikeze umkhiqizo wamahhala onenani elithile lokuthenga.
Qiniseka ukuthi ukhuluma ngokucacile ngalesi sipho kumakhasimende akho ngeziteshi ezahlukene zokumaketha, njenge-imeyili, izinkundla zokuxhumana, kanye newebhusayithi yakho.
11. Ukumaketha Komcimbi
Ukusingatha noma ukuhlanganyela emicimbini kungaba yindlela ephumelelayo yokukhangisa ibhizinisi lakho. Lokhu kungafaka phakathi imibukiso, ama-workshop, ama-seminar, noma ngisho nemicimbi yokusiza umphakathi. Ngaphandle kokwandisa ukubonakala komkhiqizo, imicimbi iphinde inikeze amathuba okwakha ubudlelwano bomuntu siqu namakhasimende.
Sebenzisa lesi senzakalo ukwethula imikhiqizo noma izinsizakalo zakho, ukunikeza imiboniso, kanye nokukhushulwa okukhethekile kwababekhona.
Isiphetho
Ukumaketha kwebhizinisi elincane kuyinselele, kodwa ngokusebenzisa amasu angenhla, ungakhanga futhi ugcine amakhasimende ngempumelelo. Isihluthulelo ukuzibandakanya, ukufaneleka, kanye nokungaguquguquki. Qonda izithameli zakho, unikeze inani ngeziteshi zokumaketha ezifanele, futhi uhlole njalo futhi uvumelanise isu lakho lokumaketha ngokuhamba kwesikhathi ukuze uthole imiphumela emihle kakhulu.
