Amasu Okuklama Amasu Ebhizinisi
Ukuthuthukisa isu lebhizinisi kuyinqubo eyisisekelo okufanele yonke inkampani iyithathe ukuze iphumelele ngendlela eqhubekayo. Isu lebhizinisi lisiza inkampani ukuthi ihlaziye izimo zayo zangaphandle nezangaphakathi futhi inqume ukuthi iqondiswe kuphi. Kulesi sihloko, sizoxoxa ngamasu ahlukahlukene angasetshenziswa ukuthuthukisa isu lebhizinisi eliphumelelayo, elihlanganisa amagama angaba yi-1000.
1. Ukuhlaziywa kwe-SWOT
Ukuhlaziywa kwe-SWOT kuyindlela ejwayelekile yokuklama amasu ebhizinisi. I-SWOT imele Amandla, Ubuthakathaka, Amathuba, kanye Nezinsongo. Le ndlela isiza izinkampani ukuqonda isikhundla sazo emakethe nokuhlonza izici zangaphakathi nezangaphandle ezithinta ibhizinisi.
I-Kekuatan
Thola amandla angaphakathi enkampani, njengezinsizakusebenza, amakhono, kanye namakhono ayisisekelo anikeza inzuzo yokuncintisana.
Ubuthakathaka
Thola ubuthakathaka bangaphakathi benkampani obungaphazamisa ukufezwa kwemigomo. Lokhu kufaka phakathi ukulinganiselwa kwezinsizakusebenza, ubuchwepheshe, noma amakhono.
Ithuba
Thola amathuba angaphandle angasetshenziswa ekukhuleni nasekuthuthukeni, njengemikhuba yemakethe, izinguquko zomthetho, noma ubuchwepheshe obusha.
Usongo
Qaphela izinsongo zangaphandle ezingathinta ibhizinisi lakho, njengokuncintisana okukhulu, izinguquko zomnotho, noma ukushintsha kwezinto ezithandwa ngabathengi.
2. Ukuhlaziywa kwe-PESTEL
I-PESTEL imele izici zezepolitiki, ezomnotho, ezenhlalo, ezobuchwepheshe, ezemvelo kanye nezomthetho. Le ndlela isetshenziselwa ukuhlaziya izici zangaphandle ezingathonya impumelelo yebhizinisi.
Izici Zezepolitiki
Hlaziya ukuzinza kwezepolitiki, izinqubomgomo zikahulumeni, kanye nemithethonqubo engase ithinte ukusebenza kwebhizinisi.
Izici Zezomnotho
Thola izimo zomnotho omkhulu, okuhlanganisa ukukhuphuka kwamanani entengo, amazinga enzalo, kanye namazinga okungasebenzi.
Izici Zomphakathi
Hlaziya izinguquko emiphakathini yabantu, emasikweni, kanye nasezindleleni zomphakathi ezingase zithonye ukuziphatha kwabathengi.
Izici Zobuchwepheshe
Hlola intuthuko yezobuchwepheshe engavula amathuba amasha noma isongele amamodeli ebhizinisi akhona.
Izici Zemvelo
Hlola izinkinga zemvelo ezifana nokushintsha kwesimo sezulu, ukulawulwa kwemvelo, kanye nokusimama.
Izici Zezomthetho
Thola izinguquko emithethweni nasezimisweni ezingase zithinte ukusebenza kwebhizinisi.
3. Amandla Amahlanu KaPorter
Imodeli kaMichael Porter ethi Five Forces isiza izinkampani ukuhlaziya izinga lokuncintisana embonini kanye namandla ayithonyayo. Lokhu kufaka phakathi:
Usongo Lwabasanda Kungena
Ukuhlolwa kwamathuba okuba abancintisani abasha bangene emakethe kanye nomthelela wayo ebhizinisini.
Amandla Omhlinzeki
Ukuhlaziywa kwamandla omhlinzeki ekunqumeni amanani okufakwayo kanye nekhwalithi.
Amandla Omthengi
Ukuhlolwa kwamandla omthengi okuxoxisana ngentengo kanye nemibandela yokuthenga.
Usongo Lwemikhiqizo Ethatha Indawo
Thola izinsongo ezivela emikhiqizweni noma ezinsizakalweni ezingase zithathe indawo yemikhiqizo enikezwa yinkampani.
Ukuncintisana phakathi kwezinkampani
Hlola izinga lokuncintisana phakathi kwezinkampani ezikhona emakethe.
4. Ikhanvasi Yemodeli Yebhizinisi
I-Business Model Canvas iyithuluzi elibonakalayo elisiza ukuklama nokubonisa imodeli yebhizinisi yenkampani. Ihlanganisa amabhlogo ayisishiyagalolunye ayisisekelo ezinto ezihlanganisa izindawo ezibalulekile zebhizinisi:
Izigaba Zamakhasimende
Khomba amaqembu amakhasimende inkampani efuna ukuwafinyelela nokuwakhonza.
Isiphakamiso Senani
Thola inani eliyingqayizivele inkampani elinikeza amakhasimende ayo.
Isiteshi
Khomba izindlela inkampani efinyelela ngazo amakhasimende ayo futhi ilethe ngazo isiphakamiso sayo senani.
Ubudlelwano Namakhasimende
Nquma uhlobo lobudlelwano inkampani eyakhayo namakhasimende ayo.
Imithombo Yemali Engenayo
Khomba ukuthi inkampani yenza kanjani imali ngesigaba ngasinye samakhasimende.
Izinsizakusebenza Eziyinhloko
Nquma izimpahla ezibalulekile ezidingekayo ukuze kuqhutshwe imodeli yebhizinisi.
Imisebenzi Eyinhloko
Thola imisebenzi ebalulekile edingekayo ukuze kuqhutshwe ibhizinisi.
Ozakwethu Ababalulekile
Nquma ukuthi obani abalingani ababalulekile kanye nabaphakeli abadingekayo ukuze kuqhutshwe ibhizinisi.
Isakhiwo Sezindleko
Khomba zonke izindleko ezibangwa ukuqhuba imodeli yebhizinisi.
5. Isu leBlue Ocean
Isu le-Blue Ocean ligcizelela ukudala isikhala semakethe esingathinteki ngabancintisana nabo. Lokhu kuyaphikisana nesu le-"Red Ocean", lapho izinkampani zincintisana khona ezimakethe ezikhona ngenkathi zigcizelela ukuncintisana. Le ndlela ihilela ukubaluleka kokusungula izinto ezintsha ukudala isidingo esisha nokuvula izimakethe ezintsha.
Uhlaka Lwezindlela Eziyisithupha
Lolu hlaka lusiza ukuhlonza amathuba ngezindlela eziyisithupha: ezinye izindlela zomkhakha, amaqembu amaqhinga ngaphakathi embonini, izintambo zabathengi, imikhiqizo ehambisanayo kanye nezinsizakalo, ukuthambekela kokusebenza noma ngokomzwelo, kanye nesikhathi.
Igridi ye-ERRC
Khomba izinto ezingasuswa, zincishiswe, zithuthukiswe, noma zidalwe esiphakamisweni senani ukuze kukhiqizwe umnikelo omusha.
6. Ikhadi Lamaphuzu Elilinganiselayo (BSC)
I-Balanced Scorecard iyithuluzi lokuphatha elilinganisa ukusebenza kwenhlangano ngezindlela ezine: ezezimali, amakhasimende, izinqubo zebhizinisi zangaphakathi, kanye nokufunda nokukhula. Lisiza ukuvumelanisa imisebenzi yebhizinisi nombono kanye nesu lenkampani.
Umbono Wezezimali
Ukulinganisa ukusebenza ngokombono wezezimali njengenzuzo, inzuzo, kanye nenzuzo ekutshalweni kwezimali.
Umbono Wamakhasimende
Hlaziya ukwaneliseka kwamakhasimende, ukugcinwa kwawo, kanye nokukhula kwesabelo semakethe.
Umbono Wenqubo Yebhizinisi Langaphakathi
Thola ukusebenza kahle kanye nokusebenza kahle kwezinqubo zebhizinisi zangaphakathi ezibalulekile ekufezeni umbono wenkampani.
Umbono Wokufunda Nokukhula
Ukulinganisa amakhono abasebenzi kanye nentuthuko kanye nekhono lenhlangano lokufunda nokukhula njalo.
7. I-Growth-Share Matrix (i-BCG Matrix)
I-BCG Matrix, noma i-Growth-Share Matrix, yasungulwa yi-Boston Consulting Group. Ihlukanisa imikhiqizo noma amayunithi ebhizinisi ngokusekelwe kusabelo semakethe kanye nesilinganiso sokukhula kwemakethe.
Izinkanyezi
Imikhiqizo noma amayunithi anesabelo esikhulu semakethe ezimakethe ezikhula ngokushesha. Adinga ukutshalwa kwezimali okuphezulu ukuze alondoloze isikhundla sawo semakethe.
Amamaki Emibuzo
Imikhiqizo noma amayunithi anesabelo esiphansi semakethe ezimakethe ezikhula ngokushesha. Angaba yizinkanyezi noma izinja.
Izinkomo Zemali
Imikhiqizo noma amayunithi anesabelo esikhulu semakethe ezimakethe ezikhula kancane. Akhiqiza imali engenayo ezinzile ngokutshalwa kwezimali okuncane.
Izinja
Imikhiqizo noma amayunithi anesabelo semakethe esiphansi ezimakethe ezikhula kancane ngokuvamile angase adingeke ukuthi athengiswe noma avalwe.
Isiphetho
Ukuklama isu lebhizinisi kuyinqubo eyinkimbinkimbi futhi kudinga ukuhlaziywa okujulile kwezici ezahlukahlukene zangaphakathi nezangaphandle. Ukusebenzisa amasu afana nokuhlaziywa kwe-SWOT, ukuhlaziywa kwe-PESTEL, ukuhlaziywa kwe-Porter's Five Forces, i-Business Model Canvas, i-Blue Ocean Strategy, i-Balanced Scorecard, kanye ne-Growth-Share Matrix kungasiza izinkampani ukuthi zakhe amasu asebenzayo ukuze zifeze imigomo yazo futhi zihlale zincintisana emakethe. Ukuqonda okujulile kanye nokulungiswa okuqhubekayo ezimweni ezishintshayo kuyadingeka ukuqinisekisa ukuthi isu eliklanyiwe lihlala lifanele futhi lisetshenziswa ngempumelelo.
