Amasu Okumaketha Nge-imeyili Aphumelelayo
Esikhathini sanamuhla sedijithali, ukumaketha nge-imeyili kusalokhu kungenye yamasu okumaketha abaluleke kakhulu emabhizinisini amaningi. Ukumaketha nge-imeyili kunamandla okufinyelela ngqo kumakhasimende, kwandise ukwethembeka, futhi ekugcineni kwandise ukuguqulwa kokuthengisa uma kwenziwa kahle. Lesi sihloko sizoxoxa ngamasu ahlukahlukene okumaketha nge-imeyili asebenzayo ukukusiza ukufeza imigomo yebhizinisi lakho.
1. Yakha Uhlu Lwe-imeyili Olusezingeni Eliphezulu
Ukumaketha nge-imeyili okuphumelelayo kuqala ngohlu lwe-imeyili olusezingeni eliphezulu. Qinisekisa ukuthi uhlu lwakho lwe-imeyili luqukethe ababhalisile abanentshisekelo yangempela emikhiqizweni noma kumasevisi owanikezayo. Ezinye izindlela zokwakha uhlu lwe-imeyili olusezingeni eliphezulu zifaka:
– Ifomu Lokubhalisa: Nikeza ifomu lokubhalisa kuwebhusayithi yakho, uqiniseke ukuthi litholakala kalula futhi aliceli ulwazi lomuntu siqu oluningi kakhulu kumakhasimende angaba khona.
– Okuqukethwe Okuvikelwe Ngesango: Kunikeza okuqukethwe kwe-premium (njengezincwadi ze-e, ama-webinar, noma imibiko ekhethekile) okungafinyelelwa kuphela ngemva kokuba izivakashi zesayithi zinikeze ikheli lazo le-imeyili.
– Ukukhuthazwa Kwezokuxhumana: Sebenzisa amapulatifomu akho ezokuxhumana ukukhuthaza okubhaliselwe kwezincwadi zezindaba noma ukuhlinzeka ngezipesheli ezikhethekile kulabo ababhalisela nge-imeyili.
2. Ukuhlukaniswa Kwamakhasimende
Esinye sezihluthulelo zokumaketha nge-imeyili okuphumelelayo ukuhambisa imiyalezo efanele kubamukeli. Ukuhlukaniswa kwamakhasimende kukuvumela ukuthi uqoqe amakhasimende ngokusekelwe ezicini ezithile njengokuziphatha kokuthenga, okuthandwa ngumkhiqizo, indawo, kanye nezibalo zabantu. Ngokuhlukanisa, ungenza okuqukethwe kwe-imeyili kube okuhambisana kakhulu neqembu ngalinye lamakhasimende, ekugcineni kwandise amazinga okuvula nokuchofoza.
3. Yenza Imilayezo Ibe Ngeyakho
Ukwenza kube ngokwakho kuyisici esibalulekile sesu lokumaketha nge-imeyili eliphumelelayo. Ukusebenzisa igama lomamukeli kumugqa wesihloko nomzimba we-imeyili kuyisinyathelo sokuqala, kodwa ukwenza kube ngokwakho kwangempela kudlula lokho. Sebenzisa idatha onayo ngamakhasimende akho ukuze uhlele okuqukethwe kwe-imeyili, njengokuthumela izincomo zomkhiqizo ngokusekelwe emlandweni wabo wokuthenga noma izintandokazi.
4. Bhala Isihloko Se-imeyili Esithakazelisayo
Umugqa wesihloko yinto yokuqala umamukeli ayibonayo futhi ivame ukunquma ukuthi i-imeyili ivuliwe noma ayinakwa. Ngakho-ke, kubalulekile ukudala umugqa wesihloko othakazelisayo nothakazelisayo. Gwema imigqa yesihloko ebanzi kakhulu noma ekhukhumezayo, njengoba ingadala ukungathembani.
5. Ukuthuthukisa Okuqukethwe Kwe-imeyili
Okuqukethwe kwe-imeyili kufanele kube okuhehayo, okufundisayo, futhi okuqondile. Sebenzisa ulimi oluqondakala kalula futhi ugcine imisho imfushane. Amaphuzu abalulekile kufanele futhi aqokonyiswe, mhlawumbe usebenzisa amaphuzu noma izihloko. Ungakhohlwa ukufaka isibizo esicacile (i-CTA) ukuze ababhalisile bazi ukuthi yini elindelekile kubo, kungakhathaliseki ukuthi ukuthenga umkhiqizo, ukuvakashela iwebhusayithi, noma ukubhalisela umcimbi.
6. Umklamo Ophendulayo
Qiniseka ukuthi ama-imeyili akho alungiselelwe ukubukwa kumadivayisi ahlukahlukene, ikakhulukazi amadivayisi eselula. Ucwaningo lubonisa ukuthi abantu abaningi manje bavula ama-imeyili kuma-smartphone abo. Ngakho-ke, ukwakheka kwe-imeyili ephendulayo kubalulekile. Qinisekisa ukuthi umbhalo ulula ukuwufunda, izithombe zibonakala kahle, futhi izinkinobho zokubiza isenzo zikhulu ngokwanele ukuthi zichofozwe.
7. Ukuhlolwa kwe-A/B
Ukuhlolwa kwe-A/B kuyindlela ebalulekile yokwenza ngcono ukumaketha kwakho nge-imeyili. Hlola izinguqulo eziningi ze-imeyili ezinezici ezahlukene, njengezihloko, okuqukethwe, ukwakheka, kanye nama-CTA. Hlaziya imiphumela ukuze unqume ukuthi yiziphi izici ezisebenza kahle kakhulu. Lolu hlobo lokuhlola lunganikeza ukuqonda okubalulekile ngezintandokazi zamakhasimende futhi kukusize uthuthukise isu lakho lokumaketha nge-imeyili esikhathini esizayo.
8. Isikhathi Sokulethwa
Isikhathi sokuthumela i-imeyili singaba yinto ebalulekile empumelelweni yomkhankaso we-imeyili. Cabanga ukuthi izithameli zakho zingavula nini ama-imeyili. Isibonelo, ezinye izifundo zibonisa ukuthi ukuthumela ama-imeyili ekuseni ngesikhathi somsebenzi kuholela emazingeni aphezulu okuvula. Kodwa-ke, lokhu kungahluka kuye ngesigaba sakho samakhasimende. Ngakho-ke, ukwenza izivivinyo zokunquma isikhathi sokuthumela esifanele nakho kunconywa kakhulu.
9. Ukuhlaziywa Nokuhlolwa Kokusebenza
Ukulinganisa ukusebenza komkhankaso we-imeyili kuyisinyathelo esibalulekile ekuqondeni ukusebenza kahle kwesu lakho. Ezinye izindlela zokulandelela zifaka phakathi amazinga avulekile, amazinga okuchofoza, amazinga okuguqulwa, kanye namazinga okuzikhipha ohlwini. Ngokuqapha lezi zindlela zokulinganisa, ungabona izindawo okufanele uzithuthukise futhi wenze izinguquko ezidingekayo.
10. Okuqukethwe Okusimeme kanye Nenani Elengeziwe
Isu lokumaketha nge-imeyili eliphumelelayo aligcini nje ngokuthengisa kodwa futhi ligxila ekuhlinzekeni ngenani elengeziwe kumakhasimende. Dala njalo okuqukethwe okuwusizo nokufanelekile. Isibonelo, ungathumela amathiphu, iziqondiso, izindaba zemboni, noma okuqukethwe kwezemfundo okuhlobene nemikhiqizo noma izinsizakalo zakho. Ngale ndlela, awugcini nje ngokukhangisa imikhiqizo yakho kodwa futhi wakha ubudlelwano besikhathi eside namakhasimende akho.
11. Inqubomgomo Yobumfihlo kanye Nokuthobela
Okokugcina kodwa okungabalulekile, qiniseka ukuthi imikhankaso yakho yokumaketha nge-imeyili ihambisana nemithetho nemigomo esebenzayo, njenge-GDPR eYurophu kanye noMthetho we-CAN-SPAM e-United States. Qinisekisa ukuthi unemvume yokuthumela ama-imeyili kubabhalisile futhi ubanikeze inketho yokuzikhipha ohlwini nganoma yisiphi isikhathi. Inqubomgomo yobumfihlo ecacile nesobala nayo ibalulekile ekwakheni ukwethembana namakhasimende.
Isiphetho
Isu lokumaketha nge-imeyili eliphumelelayo lihilela izinto ezahlukahlukene, kusukela ekwakheni uhlu lwe-imeyili olusezingeni eliphezulu kuya ekulinganiseni ukusebenza komkhankaso. Ukuhlukaniswa, ukwenza kube ngokwakho, okuqukethwe okuhehayo, ukwakheka okuphendulayo, kanye nokuthobela ubumfihlo konke kudlala indima ebalulekile empumelelweni yomkhankaso wokumaketha nge-imeyili. Ngokunaka imininingwane nokuhlola okuqhubekayo, ungaqinisekisa ukuthi ukumaketha kwakho nge-imeyili akufinyeleli nje kuphela izithameli ezifanele kodwa futhi kwenza umthelela omkhulu.
Ngokusebenzisa lawa maqhinga, uzokwazi ukwandisa ukuzibandakanya kwamakhasimende, wakhe ubudlelwano obuqinile, futhi ekugcineni uqhube ukukhula kwebhizinisi okusimeme. Ukumaketha nge-imeyili kungase kubonakale kulula, kodwa ukusebenza kwayo kuncike kakhulu endleleni ehlelwe kahle kanye nokusebenza okunembile.
