Indlela Yokuklama Imodeli Yebhizinisi Lekhanvasi
I-Business Model Canvas (BMC) iyithuluzi elisetshenziswa ukuchaza, ukuhlela, nokuhlola amamodeli ebhizinisi. Yasungulwa ngu-Alexander Osterwalder, leli thuluzi selidumile phakathi kosomabhizinisi, izinkampani ezintsha, kanye nezinhlangano ezifuna ukunikeza isakhiwo esicacile emibonweni yazo yebhizinisi. Sisebenzisa i-BMC, singachaza ngokubonakalayo izakhi ezibalulekile zebhizinisi. Lesi sihloko sizoxoxa ngendlela yokuklama i-Business Model Canvas isinyathelo ngesinyathelo, okuyisiqondiso esibalulekile sempumelelo yebhizinisi.
1. Kungani Kufanele Usebenzise Ikhanvasi Yemodeli Yebhizinisi?
Ngaphambi kokuklama i-BMC, kubalulekile ukuqonda ukuthi kungani leli thuluzi liwusizo kangaka. I-BMC inikeza umbono obonakalayo wezinto ezibalulekile zebhizinisi, okwenza kube lula kosomabhizinisi ukuklama, ukuxhumana, nokusebenzisa imodeli yebhizinisi. I-BMC nayo iguquguquka kakhulu futhi ingasetshenziswa emabhizinisini ahlukahlukene, amakhulu namancane.
2. Izinto Ezisemodeli Yebhizinisi Le-Canvas
I-BMC iqukethe izinto eziyisishiyagalolunye eziyisisekelo ezihlinzeka ngomfanekiso ophelele wendlela inkampani edala, iletha, futhi ibamba ngayo inani. Lezi zinto yilezi:
2.1 Izigaba Zamakhasimende
Khomba amaqembu ahlukene ofuna ukuwakhonza. Kubalulekile ukwazi ukuthi obani amakhasimende akho, ukuthi yiziphi izidingo zawo, nokuthi yimaphi amaqembu emakethe angase abe nenzuzo enkulu.
2.2 Iziphakamiso Zenani
Isiphakamiso senani yisona sizathu esenza amakhasimende akhethe umkhiqizo noma isevisi yakho kunabancintisani. Lokhu kungaba ikhwalithi, intengo, umklamo, izici ezihlukile, noma ikhambi olinikezayo ezinkingeni zawo.
2.3 Iziteshi
Iziteshi zibhekisela endleleni ofinyelela futhi ulethe ngayo isiphakamiso sakho senani kumakhasimende. Lokhu kufaka phakathi indlela abafunda ngayo ngomkhiqizo wakho, indlela abawuthenga ngayo, kanye nendlela umkhiqizo noma isevisi enikezwa ngayo.
2.4 Ubudlelwano Namakhasimende (Ubudlelwano Namakhasimende)
Ubudlelwano namakhasimende buyindlela yokugcina amakhasimende nokuqinisekisa ukwaneliseka kwawo. Lokhu kungafaka phakathi usizo lomuntu siqu, isevisi yamakhasimende, imiphakathi eku-inthanethi, noma izinhlelo zokwethembeka.
2.5 Imithombo Yemali Engenayo (Imithombo Yemali Engenayo)
Lokhu kuchaza indlela inkampani ethola ngayo imali engenayo evela esigabeni ngasinye samakhasimende. Amamodeli emali engenayo angafaka phakathi ukuthengisa okuqondile, okubhaliselwe, ukuqasha/ukuqasha, ukukhangisa, noma ilayisensi.
2.6 Izinsizakusebenza Ezibalulekile
Izinsizakusebenza ezibalulekile ziyimpahla ebalulekile edingekayo ukuze imodeli yebhizinisi isebenze, okuhlanganisa izinsizakusebenza zomzimba, ezengqondo, ezomuntu kanye nezezezimali.
2.7 Imisebenzi Eyinhloko
Imisebenzi ebalulekile yizenzo ezibaluleke kakhulu okumele inkampani izithathe ukuze ilethe isiphakamiso sayo senani, ifinyelele izimakethe, ilondoloze ubudlelwano namakhasimende, futhi ithole imali engenayo.
2.8 Ubambiswano Olubalulekile
Thola izivumelwano zamasu kanye nokubambisana okusiza imodeli yebhizinisi lakho ukuthi isebenze kangcono futhi inciphise ubungozi. Lokhu kufaka phakathi abahlinzeki, abalingani bokusabalalisa, abathengisi, nabanye.
2.9 Ukwakheka Kwezindleko
Isakhiwo sezindleko sichaza zonke izindleko ezihambisana nokusebenzisa imodeli yebhizinisi. Kubalulekile ukuqonda izindleko ezizinzile neziguquguqukayo bese ukhomba izindawo lapho ukusetshenziswa kwemali kukhulu khona.
3. Ukuklama Imodeli Yebhizinisi Lekhanvasi
3.1 Ucwaningo Nokuhlaziya
Isinyathelo sokuqala ukwenza ucwaningo ukuze ube nedatha efanele yokugcwalisa into ngayinye. Ukuhlaziywa kwemakethe, amakhasimende, kanye nokuncintisana kubalulekile. Sebenzisa izinhlolovo, izingxoxo, kanye nokuhlaziywa kwedatha yesibili ukuze uqoqe ulwazi.
3.2 Ukugcwalisa Ingxenye Ngayinye
Qala ukugcwalisa ingxenye ngayinye ye-BMC ngolwazi oluqoqile. Nansi eminye imibuzo engasiza:
Izigaba Zamakhasimende:
– Obani amakhasimende akho ayinhloko?
– Yiziphi izidingo zabo kanye nezifiso zabo?
– Baziphatha kanjani?
Isiphakamiso Senani:
– Iyiphi inkinga exazululwa umkhiqizo/insizakalo yakho?
- Yiziphi izici ezenza umkhiqizo/isevisi yakho ibe ngeyingqayizivele?
– Kungani amakhasimende kufanele akukhethe?
Isiteshi:
– Amakhasimende azofunda ngamiphi imigudu ngomkhiqizo wakho?
– Amakhasimende ayithenga kanjani imikhiqizo yakho?
– Umkhiqizo noma isevisi izolethwa kanjani?
Ubudlelwano Namakhasimende:
- Uthola kanjani, ugcine futhi wandise amakhasimende?
– Yini amakhasimende ayilindele maqondana nobudlelwano kanye nensizakalo?
Umthombo Wemali Engenayo:
- Uyenza kanjani imali ngesigaba ngasinye samakhasimende?
– Iyiphi indlela yokukhokha ezosetshenziswa yikhasimende?
Izinsizakusebenza Eziyinhloko:
- Yiziphi izimpahla ezibaluleke kakhulu ezidingekayo ukuze kuqhutshwe ibhizinisi?
– Ingabe zingabantu abangokwenyama, ngokwezimali, ngokwengqondo, noma ngabantu?
Imisebenzi Eyinhloko:
- Yimiphi imisebenzi okufanele uyenze ukuze ulethe isiphakamiso senani?
– Uzowumaketha futhi uwusabalalise kanjani umkhiqizo/insizakalo?
Ubambiswano Olubalulekile:
– Obani abalingani bakho abayinhloko?
– Yiziphi izinsiza ozitholile kubo?
– Yimiphi imisebenzi abayenzayo?
Isakhiwo Sezindleko:
- Yiziphi izindleko ezibaluleke kakhulu kumodeli yebhizinisi lakho?
– Yiziphi izindleko ezizinzile futhi yiziphi eziguquguqukayo?
3.3 Ukubuyekezwa Nokuqinisekiswa
Uma zonke izinto seziqediwe, kubalulekile ukubuyekeza nokuthola impendulo. Cela labo abaseduze nawe, okuhlanganisa ozakwabo, abeluleki, noma abeluleki bebhizinisi, ukuthi babuyekeze imodeli yebhizinisi lakho futhi banikeze iziphakamiso.
3.4 Ukuphindaphinda Nokuthuthukiswa
I-BMC akuyona idokhumenti engaguquki. Amabhizinisi nezimakethe zihlala zishintsha, ngakho-ke kubalulekile ukuthi uqhubeke nokuhlaziya nokuthuthukisa imodeli yebhizinisi lakho. Lihlole njalo bese wenza izinguquko njengoba kudingeka.
4. Izibonelo Zokusetshenziswa Kwemodeli Yebhizinisi Le-Canvas
Isibonelo senkampani esebenzise i-BMC ngempumelelo yi-Airbnb. Basebenzise i-BMC ukuklama indlela abanikeza ngayo izindawo zokuhlala eziyingqayizivele nezingabizi kubahambi, kuyilapho abanikazi bezindawo bethola imali eyengeziwe.
Ingxenye Yamakhasimende: Abahambi abafuna indawo yokuhlala kanye nabanikazi bezindawo abafuna ukuqasha indawo yabo.
Isiphakamiso Senani: Okuhlangenwe nakho kwendawo okuyingqayizivele nokwangasese kunehhotela kanye nethuba labanikazi bezindawo lokuthola imali eyengeziwe.
Iziteshi: Iwebhusayithi ye-Airbnb kanye nohlelo lokusebenza lweselula.
Ubudlelwano Namakhasimende: Ukuxhumana okuqondile ngeplatifomu, ukwesekwa okungu-24/7, kanye nohlelo lokulinganisa/lokubuyekeza.
Umthombo Wemali Engenayo: Ikhomishini evela kukho konke ukubhukha okwenziwe ngeplatifomu.
Izinsiza Eziyinhloko: Ipulatifomu yobuchwepheshe, uphawu, umphakathi wabasebenzisi, kanye nethimba lokuthuthukisa nokuphatha.
Imisebenzi Eyinhloko: Ukugcina nokuthuthukisa ipulatifomu, ukumaketha, ukusekela abasebenzisi, nokuqinisekisa ukuphepha kokuthengiselana.
Ubambiswano Olubalulekile: Abanikazi bezindlu, izinkampani zobuchwepheshe, kanye nezinsizakalo zokukhokha.
Ukwakheka Kwezindleko: Izindleko zokuthuthukiswa nokugcinwa kwepulatifomu, ukumaketha, ukwesekwa kwamakhasimende, kanye nokusebenza kwebhizinisi.
Ngokuqonda nokusebenzisa i-BMC, i-Airbnb yakwazi ukwakha imodeli yebhizinisi eqinile futhi yazivumelanisa ngokushesha nemakethe yomhlaba wonke.
Isiphetho
Ukuklama i-Canvas Yemodeli Yebhizinisi kuyisinyathelo esibalulekile sempumelelo yebhizinisi elisha noma elikhulayo. Ngokuqonda nokwenza ngcono izinto eziyisishiyagalolunye eziyisisekelo ze-BMC, ungakha imodeli yebhizinisi engakhangi nje kuphela kumakhasimende kodwa futhi ehlala njalo futhi enenzuzo. Khumbula ukuthi amabhizinisi ahlala eshintsha, ngakho-ke kubalulekile ukulungela ukuzivumelanisa nokuthuthukisa imodeli yebhizinisi lakho. Sithemba ukuthi lo mhlahlandlela uyakusiza ukuklama imodeli yebhizinisi ephumelelayo!
