Amasu Okuhlonza Amathuba Ebhizinisi Ukuthola amathuba ebhizinisi akukhona nje ukuthola umqondo "ozwakala kahle"; kuyinqubo ehlelekile yokuhlonza inkinga yangempela, ukuqonda izidingo zemakethe, bese uklama ikhambi elinenzuzo kanye nethuba lenzuzo. Amabhizinisi amaningi awaphumeleli ngenxa yokuntuleka komsebenzi onzima, kodwa ngoba anikeza umkhiqizo ongadingeki ngempela, ohlose imakethe engalungile, noma... Funda kabanzi
Indlela Yokuhlola Ukuthi Kungenzeka Kanjani Ukutshalwa Kwezimali Ukuhlola ukuthi kungenzeka yini ukutshalwa kwezimali kuyisinyathelo esibalulekile ngaphambi kokutshala imali kuthuluzi noma kuphrojekthi. Ngaphandle kokuhlola okufanele, abatshalizimali basengozini yokwenza izinqumo ngokusekelwe ezindleleni zesikhashana, imizwa, noma ulwazi olungaphelele. Ukungenzeka kokutshalwa kwezimali akukhona nje ukuthi "kuzoba nenzuzo," kodwa futhi kuhlanganisa nobukhulu bengozi, ukuthi imbuyiselo ingatholakala nini, nokuthi... Funda kabanzi
Amasu Okukhetha Ipulatifomu Yokukhokha Ku-inthanethi Esikhathini sedijithali, amapulatifomu okukhokha ku-inthanethi ayinsika yamabhizinisi amaningi—kusukela kuma-MSME athengisa ngemidiya yezenhlalo nezitolo eziku-inthanethi kuya ezinkampanini ezinkulu. Isinqumo sokukhetha ipulatifomu yokukhokha asigcini nje ngokuthinta ukulula kwamakhasimende ngesikhathi sokukhokha kodwa futhi sithinta ukuhamba kwemali, ukuphepha, ukusebenza kahle, kanye namazinga okuguqulwa kokuthengisa. Ngakho-ke, … Funda kabanzi
Indlela Yokunquma Ama-KPI Okumaketha Ukunquma ama-KPI okumaketha (Izinkomba Zokusebenza Eziyinhloko) kuyisinyathelo esibalulekile sokuqinisekisa ukuthi imisebenzi yokumaketha ayigcini nje "ngokusebenza" kodwa ilinganiswa ngempela futhi inomthelela emigomweni yebhizinisi. Ama-KPI asiza amaqembu okumaketha ukuthi aqonde ukuthi yini esebenzayo, ukuthi yini edinga ukuthuthukiswa, nokuthi angabonisa kanjani umnikelo wokumaketha ekukhuleni kwenkampani. Kodwa-ke, amabhizinisi amaningi awela ogibeni lokukhetha ama-KPI "agcwele"... Funda kabanzi
Ukubaluleka Komshwalense Ekulawulweni Kwezingozi Ukuphathwa kwezingozi kuyinqubo ebalulekile empilweni yomuntu siqu neyebhizinisi. Zonke izinqumo—kusukela ekuthengeni imoto kuya ekuqhubeni ibhizinisi kuya ekuhleleni ikusasa lomndeni—zihlala zinokungabaza. Izingozi zingavela ngezindlela eziningi: izingozi, izinhlekelele zemvelo, ukugula, amacala, kanye nokuphazamiseka kokusebenza. Yilapho umshwalense udlala khona indima ebalulekile njengenye yamathuluzi abaluleke kakhulu… Funda kabanzi
Amasu Omephu Yohambo Lwamakhasimende Ezweni lebhizinisi elincintisana kakhulu, ukuqonda ukuziphatha kwamakhasimende akusanele ngokubheka izibalo zokuthengisa noma ithrafikhi yewebhusayithi. Udinga ukuqonda ukuthi kungani amakhasimende enza ngendlela enza ngayo, ukuthi azizwa kanjani esigabeni ngasinye sokusebenzisana, nokuthi yiziphi izithiyo eziwavimbela ekuthengeni. Yilapho imephu yohambo lwamakhasimende ingena khona… Funda kabanzi
Izindlela Eziphumelelayo Zokusebenzisa I-Big Data I-Big data isibe ngenye yezimpahla ezibaluleke kakhulu esikhathini sedijithali. Cishe yonke imisebenzi—kusukela ekuthengeni okuku-inthanethi kanye nokusebenzisana nezinkundla zokuxhumana kuya ekusetshenzisweni kohlelo lokusebenza lokuthuthwa kanye nezinqubo zokukhiqiza efektri—ikhiqiza umkhondo omkhulu wedatha. Kodwa-ke, leli nani elikhulu ledatha alihumushi ngokuzenzakalelayo libe izinzuzo uma lingaphathwanga kahle. Isihluthulelo sempumelelo… Funda kabanzi
Indlela Yokunqoba Izithiyo Zokusebenza Ezweni lanamuhla lebhizinisi elisheshayo, ukusebenza okubushelelezi kuyisihluthulelo sokuhlangabezana nesidingo samakhasimende, ukugcina ikhwalithi, kanye nokugcina inzuzo. Kodwa-ke, izinhlangano eziningi—kungakhathaliseki ukuthi zezokukhiqiza, zesevisi, zezitolo, noma ezisekelwe kubuchwepheshe—zivame ukubhekana nenkinga evamile: izithiyo zokusebenza. Izithiyo ziyindawo yokuphazamiseka emsebenzini obambezela ezinye izinqubo. … Funda kabanzi
Amasu Okuklama Umkhankaso We-PPC Ophumelelayo Ezweni elisheshayo lokumaketha kwedijithali, i-PPC (Pay-Per-Click) isibe ngelinye lamasu athandwa kakhulu okukhiqiza ithrafikhi nokukhiqiza ama-lead ngokulinganisa. I-PPC ivumela abakhangisi ukuthi babonise izikhangiso ezinjini zokusesha noma ezinkundleni zokuxhumana, bese bekhokha kuphela uma lezo zikhangiso zichofozwa. Kodwa-ke, ukuze ugweme ukuchitha isabelomali sakho ngaphandle… Funda kabanzi
Ukuhlonza Ama-KPI Ebhizinisi Abalulekile Ezweni lanamuhla lebhizinisi elisheshayo, izinqumo ezinengqondo ziqhutshwa idatha enembile. Kodwa-ke, idatha yodwa ayanele—okudingekayo yizilinganiso zokusebenza ezifanele ezibonisa ukuthi ibhizinisi liyafinyelela yini emigomweni yalo ngempela. Yilapho izinkomba zokusebenza ezibalulekile (ama-KPI) zingena khona. Ama-KPI ayizinkomba ezibalulekile ezisiza izinkampani ukuhlola… Funda kabanzi