Ukuqala Ibhizinisi Ngohlelo Lwe-Franchise
Ukuqala ibhizinisi kuvame ukubhekwa njengebhizinisi elikhulu neliyingozi. Abantu abaningi banesifiso esinamandla sokuba osomabhizinisi kodwa bayanqikaza ngenxa yokwesaba ukwehluleka, ukuntuleka kolwazi, noma ukudideka mayelana nokukhetha uhlobo olufanele lwebhizinisi. Phakathi kwezinketho ezahlukene zemodeli yebhizinisi, i-franchise iyindlela ethandwayo ngoba inikeza umqondo webhizinisi oqinisekisiwe kanye nokusekelwa komnikazi womkhiqizo. Kodwa-ke, yize kungase kubonakale kuphephile, ukuqala ibhizinisi le-franchise kusadinga ukuqonda, ukubala, kanye nokulungiselela ngokwengqondo nangokwezimali. Lesi sihloko sixoxa kabanzi ngendlela yokuqala ibhizinisi le-franchise, kusukela encazelweni kuya emasu okusebenza kwebhizinisi okusimeme.
Ukuqonda Umqondo We-Franchise
I-franchise iwubambiswano lwebhizinisi lapho umnikazi womkhiqizo (umnikazi we-franchise) enikeza elinye iqembu (umnikazi we-franchise) ilungelo lokusebenzisa ibhizinisi ngaphansi kwegama elithile, uhlelo, umkhiqizo, kanye nezindinganiso zokusebenza zesikhathi nendawo okuvunyelwene ngayo. Njengokubuyisela, umnikazi we-franchise uvame ukukhokha imali yokuqala (imali ye-franchise) kanye/noma izimali eziphindaphindayo njengezimali zobukhosi.
Inzuzo eyinhloko yokusebenzisa i-franchise isesimisweni sayo esiqinisekisiwe. Ngokungafani nokuqala ibhizinisi kusukela ekuqaleni, okudinga inqubo ende yokuzama namaphutha, ama-franchise ngokuvamile anemodeli yokusebenza ecacile: izinqubo zokusebenza ezijwayelekile (ama-SOP), abahlinzeki bezinto zokusetshenziswa, amasu okumaketha, kanye nokuqeqeshwa kwabasebenzi. Ngakho-ke, ukusebenzisa i-franchise ngokuvamile kuyindlela yokukhetha yabaqalayo abafuna ukuqala ibhizinisi ngaphandle kokudingelela ukuklama yonke into ngokwabo.
Izizathu Zokuthi I-Franchise Iyindlela Ekhangayo
Kunezizathu eziningana ezenza osomabhizinisi abaningi abafisayo bakhangwe yi-franchise. Okokuqala, uphawu oludumile lwenza inqubo yokumaketha ibe lula. Abathengi bavame ukwethemba imikhiqizo enegama elijwayelekile, ikakhulukazi emkhakheni wokudla neziphuzo, wezemfundo, noma wezinsizakalo.
Okwesibili, abanikezeli bezimali ngokuvamile banikeza ukuqeqeshwa nokwelulekwa. Lokhu kubalulekile kubanikazi bezimali abangenalo ulwazi lokuphatha imisebenzi yebhizinisi, ukuphatha, noma izinsiza zabantu. Okwesithathu, amanethiwekhi ezinkampani ezinikeza izimpahla avumela umnotho wezinga, njengokuthenga izinto zokusetshenziswa ngobuningi, okuholela emananini asebenza kahle kakhulu.
Kodwa-ke, ukusebenzisa i-franchise nakho kunemikhawulo. Ama-franchise avinjelwe ekusunguleni izinto ezintsha ngokuphelele ngoba kumele alandele amazinga omkhiqizo. Ngaphezu kwalokho, kudingeka akhokhe imali yokukhokha, okunganciphisa izinzuzo. Ngakho-ke, isinqumo sokukhetha i-franchise kumele sicatshangelwe ngokucophelela.
Ukukhetha i-Franchise Efanele
Isinyathelo sokuqala sokuqala ibhizinisi le-franchise ukukhetha uhlobo lwebhizinisi kanye nomkhiqizo ohambisana nezintshisekelo zakho, amakhono akho, kanye nezimo zemakethe. Ungalingeki yizitayela noma ukuthandwa okudlulayo. I-franchise enhle yileyo enesidingo esizinzile futhi engasinda ezimweni ezahlukene zomnotho.
Cabanga ngomkhakha webhizinisi owuqondayo noma okungenani onentshisekelo kuwo. Uma unentshisekelo ezweni lokupheka, funa i-franchise yokudla enokuhlukaniswa komkhiqizo okucacile. Uma ufuna ibhizinisi elinemisebenzi elula kakhulu namahora ajwayelekile, mhlawumbe i-franchise yesevisi efana nokuwasha izingubo, ukuthunyelwa, noma imfundo ingaba inketho.
Yenza ucwaningo olunzulu. Thola idumela lomnikezeli we-franchise, ukuthi ibhizinisi selisebenze isikhathi esingakanani, amagatsha alo athuthuka kanjani, nokuthi ngabe kukhona yini abanikazi be-franchise abaye bazizwa bengenamsebenzi. Kunconywa futhi ukuthi ukhulume ngqo nabanikazi bamagatsha abaningana ukuze uthole umbono wesimo sangempela endaweni.
Ukubala Imali Nezindleko Ngokweqiniso
Abantu abaningi bacabanga ukuthi imali ye-franchise ikhawulelwe emalini ye-franchise kuphela. Kodwa-ke, utshalomali oluphelele luvame ukuba nezingxenye eziningana: izindleko zokuqala, ukulungiswa kwezakhiwo, imishini, isitoko sokuqala, ukuqeqeshwa, ukuqashwa kwabasebenzi, izimali zokuqasha indawo, kanye nesikhwama sokugcina imali yokusebenza ezinyangeni ezimbalwa zokuqala.
Ngaphezu kwalokho, kunezindleko eziqhubekayo ezifana nama-royalties, iminikelo yokukhushulwa, ugesi, amanzi, amaholo abasebenzi, kanye nezinto zokusetshenziswa. Bala izilinganiso zemali engenayo ngendlela ehlelekile. Gwema ukusebenzisa izilinganiso zokuthengisa ezinethemba elikhulu. Kuphephile ukubala iphuzu lokulinganisa usebenzisa izimo ezilinganiselwe nezingenathemba.
Isikhwama sezimali esiphuthumayo sibalulekile. Amabhizinisi amaningi awaphumeleli ngenxa yemikhiqizo emibi, kodwa ngoba aphelelwa yimali ekuqaleni kokusebenza. Okungcono kakhulu, beka eceleni imali yokumboza okungenani izinyanga ezi-3-6 zezindleko zokusebenza, ikakhulukazi uma ibhizinisi lincike kakhulu endaweni kanye nesikhathi sonyaka.
Ukuqonda Izinkontileka Nokufaneleka Kwezomthetho
Ebhizinisini le-franchise, inkontileka yobambiswano iyisisekelo. Kumelwe ufunde ngokucophelela futhi uqonde isigaba ngasinye: isikhathi sobambiswano, amalungelo nezibopho zeqembu ngalinye, imingcele yendawo, imithethonqubo yokuthenga izinto zokusetshenziswa, amazinga okusebenza, izindlela zokuvuselela inkontileka, kanye nemiphumela yokwephulwa kwemithetho.
Futhi, qaphela imigomo nemibandela ephathelene nokuqedwa kobambiswano. Ingabe zikhona izinhlawulo? Ungathengisa ibhizinisi kwelinye iqembu? Yimiphi imigomo yokusetshenziswa kophawu lokuhweba uma inkontileka iphela? Uma kudingeka, xhumana nochwepheshe wezomthetho enkontilekeni ukuze ugweme ukubanjwa esivumelwaneni esilimazayo.
Imithetho yebhizinisi kumele futhi iphelele: izimvume zebhizinisi, intela, izitifiketi ezithile (isibonelo, zokudla neziphuzo), kanye nemithethonqubo yokuqashwa. I-franchiser echwepheshile ivame ukusiza ekuqondiseni lezi zinqubo zomthetho, kodwa umthwalo wemfanelo wokugcina uhlala kumnikazi we-franchise.
Ukunquma Indawo Enesu
Indawo ivame ukuba yimbangela eyinhloko yempumelelo ye-franchise, ikakhulukazi emabhizinisini okuthengisa nokupheka. Ngisho nomkhiqizo oqinile ungakuthola kunzima ukukhula uma usendaweni ethule noma engahambisani nemakethe yawo eqondiwe.
Funda izici zabathengi endaweni ezungezile: amandla okuthenga, ubuningi babantu, abancintisana nabo, ukufinyelela endaweni yokupaka, kanye nokubonakala kwendawo. Kwamanye ama-franchise, ukusondela ezikoleni, emahhovisi, ezindaweni zokuthenga, noma ezindaweni zokuhlala kungandisa amathuba okuthengisa. Uma i-franchiser inikeza usizo lokuhlola indawo, sebenzisa lokhu, kodwa njalo yenza ukuhlolwa kwakho ukuze uqiniseke.
Ukusebenza Ngokwesistimu
Esinye sezihluthulelo zebhizinisi le-franchise eliphumelelayo ukungaguquguquki. Abathengi bathenga ngoba balindele ukunambitheka okufanayo, ikhwalithi, kanye nensizakalo kuyo yonke indawo. Ngakho-ke, abanikazi be-franchise kumele baqondiswe ekulandeleni ama-SOP amisiwe.
Khetha abasebenzi abaqeqeshwe kahle futhi abanomqondo omuhle wokusebenza. Ukuqeqeshwa akuphathelene namakhono obuchwepheshe kuphela, kodwa futhi kumayelana nenkonzo, ukuhlanzeka, kanye nokuxhumana namakhasimende. Uhlelo oluhle ngeke lube usizo uma ukuphathwa kwezinsizakusebenza zabantu kukubi.
Ngaphezu kwalokho, ukulawulwa kwekhwalithi kumele kwenziwe njalo. Qinisekisa ukuthi izinto zokusetshenziswa ziyahlangabezana nezindinganiso, izinqubo zokukhiqiza zinembile, futhi ukuhlanzeka kuyagcinwa. Ungakhohlwa ukugcina amarekhodi ezezimali anembile ukuze uqaphe inzuzo nokulahlekelwa, isitokwe, kanye nokugeleza kwemali.
Amasu Okumaketha Okusheshisa Ukukhula
Ngisho noma imikhiqizo ye-franchise ivame ukuba nokukhushulwa kwezwe lonke, kusadingeka ukuthi uhlanganyele ekukhangiseni kwendawo. Sebenzisa izinkundla zokuxhumana ukuze ufinyelele amakhasimende angaba khona endaweni yakini. Dala okuqukethwe okufanele, ukhuthaze ukukhushulwa okukhulu, ukhuthaze izinhlelo zokwethembeka, noma ubambisane nomphakathi wendawo.
Ungasebenzisa futhi ipulatifomu yesevisi yokulethwa uma ibhizinisi lakho livuma. Kodwa-ke, cabanga ngemali yekhomishini futhi uqinisekise ukuthi kunezinzuzo ezinempilo. Ukuze wandise ithrafikhi, yenza ukuhlolwa njalo: ukuthi yiziphi izikhushulo ezisebenzayo, ukuthi yimaphi amahora aphezulu, yiziphi izinto zemenyu ezithengiswa kakhulu, nokuthi yiziphi izikhalazo zamakhasimende ezivamile.
Izingozi Nendlela Yokuzilindela
Ukuhweba nge-franchise kusenezingozi. Izitayela ezishintshayo, ukuvela kwabancintisana abasha, ukukhuphuka kwamanani ezinto zokusetshenziswa, ngisho nezinqubomgomo ze-franchisor kungathinta ngqo i-franchise. Ngakho-ke, kubalulekile ukukhetha i-franchisor enokucaca kanye nomlando oqinisekisiwe.
Ngaphezu kwalokho, gwema ukuthembela emthonjeni owodwa wamakhasimende. Ukushintshashintsha iziteshi zokuthengisa—okungaxhunyiwe ku-inthanethi, ku-inthanethi, kanye nasemiphakathini—kuzokwenza ibhizinisi lakho likwazi ukumelana nezimo ezishaqisayo. Yenza ukuhlolwa kwezezimali njalo futhi ungalibali ukwenza intuthuko lapho ukusebenza kwehla.
I-Penutup
Ukuqala ibhizinisi ngohlelo lwe-franchise kungaba yisinyathelo esifanele kulabo abafuna ukuba osomabhizinisi abanesiqondiso esicacile kanye nokusekelwa komkhiqizo osunguliwe. Kodwa-ke, ukusebenzisa i-franchise akuqinisekisi impumelelo esheshayo. Kusadingeka ukhethe umkhiqizo ofanele, ubale imali yakho ngendlela engokoqobo, uqonde inkontileka, unqume indawo ehlelekile, futhi usebenze ngokuziphatha okuhle. Uma iphathwa ngokungathi sína nangokungaguquguquki, ibhizinisi le-franchise lingakhula libe umthombo wemali engenayo ozinzile futhi livule nethuba lokuba namagatsha angaphezu kwelilodwa esikhathini esizayo.
