Ingcamango yoThengiso oluVimbelayo: Ukuguqula abathengi babe ziiarhente zoThengiso
Intengiso evayirasiyo yindlela ethandwa kakhulu kweli xesha ledijithali. Isebenzisa amandla eendaba zoluntu kunye ne-intanethi, intengiso evayirasiyo inokufikelela kubaphulaphuli abaninzi ngexesha elifutshane. Le ngcamango isekelwe ekusasazweni kolwazi okanye umxholo ukusuka komnye umntu ukuya komnye, ngendlela intsholongwane esasazeka ngayo. Kweli nqaku, siza kuhlola intengiso evayirasiyo nzulu, indlela esebenza ngayo, kunye neenzuzo kunye nemingeni yayo.
1. Inkcazo yeNtengiso yeViral
Intengiso ye-viral sisicwangciso sokuthengisa esifuna ukukhuthaza abathengi ukuba babelane ngolwazi malunga nemveliso okanye inkonzo ngokuzithandela, ngaloo ndlela belusasaza ngokukhawuleza nangokubanzi. Igama elithi "viral" livela kwithiyori ye-epidemiological, echaza indlela into enokusasazeka ngayo ngokukhawuleza ukusuka komnye umntu ukuya komnye.
Into ephambili kwintengiso esasazekayo kukubandakanya umxholo nokwabelana ngawo. Lo mxholo unokuba ziividiyo, imifanekiso, amanqaku, okanye neememe ezihlekisayo nezitsala umdla. Ngokwesiqhelo, olu hlobo lomxholo lunento ebangela iimvakalelo okanye eyonwabisayo eyenza abantu bafune ukwabelana ngayo nabantu abakwiindawo zabo zoluntu.
2. Indlela Esebenza Ngayo Intengiso Yeentsholongwane
Ukuthengisa ngentsholongwane kusebenza ngokusebenzisa amandla eenethiwekhi zentlalo. Nazi ezinye iindlela ezibalulekileyo kule nkqubo:
a. Ukudala umxholo onomdla
Inyathelo lokuqala kwintengiso esasazekayo kukudala umxholo onomdla, ofanelekileyo, nobandakanya iimvakalelo. Lo mxholo unokuba yividiyo, i-infographic, inqaku, okanye umfanekiso ovuselela umdla, ukuhleka, okanye novelwano. Ubuchule bubalulekile kweli nqanaba. Umxholo owahlukileyo nowahlukileyo unethuba elikhulu lokuba usasazwe.
b. Ukubekwa kwiQonga eliLungileyo
Nje ukuba umxholo uqulunqwe, inyathelo elilandelayo kukubeka kwiqonga elifanelekileyo. Oku kungaba ngamaqonga eendaba zoluntu afana ne-Facebook, i-Instagram, okanye i-Twitter, okanye amaqonga okwabelana ngevidiyo afana ne-YouTube kunye ne-TikTok. Khetha iqonga elihambelana nenani labaphulaphuli bakho ekujoliswe kubo.
c. Ukubandakanya abantu abanefuthe
Ukubandakanya abantu abanefuthe abanabalandeli abaninzi nabathembekileyo kunokuba yindlela esebenzayo yokukhawulezisa ukusasazwa komxholo. Abantu abanefuthe banokuthembeka nempembelelo kubalandeli babo, ngoko ke banokunceda ekukhuliseni umyalezo wakho.
d. Ukusebenzisa ii-Algorithms
Amaqonga eendaba zoluntu asebenzisa ii-algorithms ukumisela ukuba loluphi umxholo oluboniswa abasebenzisi bawo. Umxholo ofumana unxibelelwano oluninzi (ukuthandwa, ukwabelana, izimvo) uhlala ubekwa phambili ukuze kubonakale ngakumbi. Ke ngoko, umxholo okhuthaza ukuthatha inxaxheba ngokukhutheleyo unethuba elikhulu lokuba usasazeke kakhulu.
e. Yenza kube lula ukwabelana
Umxholo olula ukwabelana ngawo ngokwendalo unokwenzeka ukuba usasazeke ngokukhawuleza. Ke ngoko, qiniseka ukuba unikezela ngamaqhosha okwabelana acacileyo nafikelelekayo kuwo wonke umxholo owusasazayo.
3. Iingenelo zeNtengiso yeViral
Ukuthengisa nge-viral kunika inani leenzuzo ezibalulekileyo kumashishini akwenza kakuhle oku:
a. Ixabiso eliphantsi
Enye yezona nzuzo zinkulu zokuthengisa nge-viral kukuba kunokwenzeka ukufikelela kubaphulaphuli abaninzi ngexabiso eliphantsi. Uninzi lokusasazwa komxholo kwenzeka ngokwasemzimbeni ngokwabelana ngabasebenzisi.
b. Isantya sokuSasazeka
Nge-intanethi kunye neendaba zoluntu, umxholo ungasasazeka kwihlabathi liphela ngeyure okanye imizuzu embalwa. Oku kuvumela iimpendulo ezikhawulezayo nezikhawulezileyo kwiimarike kunye neendlela ezisetyenziswayo.
c. Ukuthembeka Okuphezulu
Umxholo owabelwana ngawo ngabahlobo okanye izalamane udla ngokuthenjwa ngakumbi ngabathengi kuneentengiso zemveli. Iingcebiso ezivela kubantu ababaziyo zinokuthembeka okukhulu.
d. Ukwandisa Ulwazi Lophawu
Ukuthengisa nge-intanethi kunokwandisa kakhulu ulwazi ngophawu ngexesha elifutshane. Xa umxholo usasazeka, uphawu lwakho lufumana ukuthandwa okukhulu.
e. Amandla Okukhula Okubonakalayo
Indlela esasazeka ngayo intsholongwane inokubangela ukukhula ngokukhawuleza kwabasebenzisi okanye ababhalisileyo, lo gama nje umxholo ukwazile “ukosulela” inani elikhulu labantu.
4. Imingeni kwiNtengiso yeViral
Nangona ineenzuzo ezininzi, intengiso esasazekayo ikwanazo nemingeni emininzi ekufuneka uyiqaphele:
a. Akukho Siqinisekiso Sokuqinisekiswa
Akukho ndlela iqinisekileyo yokudala umxholo osasazwayo. Oko kuthathwa njengokunomtsalane nokunokwabelwana ngako kuyahluka kubaphulaphuli ngabanye.
b. Amathuba okusasazeka okungalunganga
Ukuba asilumkanga, umxholo ojoliswe ekubeni usasazeke ungathathwa njengophikisanayo okanye okhubekisayo, nto leyo enokonakalisa igama lophawu. Ingxelo engalunganga inokubakho ukuba kukho iingcamango ezingalunganga okanye imiba ebucayi ephakanyisiweyo.
c. Ulawulo oluNcinci
Xa umxholo ukhutshelwe uluntu, abavelisi bomxholo bayaphulukana nolawulo kwindlela osetyenziswa ngayo okanye osetyenziswa ngayo gwenxa. Oku kunokukhokelela kwiimeko ezahlukeneyo ezingafunekiyo.
d. Ukuxhomekeka kwindlela abathengi abaziphethe ngayo
Ukuthengisa nge-viral kuxhomekeke kakhulu kwindlela yokwabelana ngabathengi. Ukuba abaphulaphuli ekujoliswe kubo abanamdla wokwabelana, iphulo aliyi kuphumelela.
e. Ukungaqiniseki kwi-ROI Measurement
Ukulinganisa imbuyekezo yotyalo-mali (i-ROI) yephulo lokuthengisa elisasazekayo kunokuba nzima ngenxa yezinto ezininzi eziguquguqukayo ezibandakanyekayo. Oku kwenza kube nzima ukuvavanya ngokuchanekileyo ukusebenza kwephulo.
5. Imizekelo yeMicimbi yeNtengiso yeViral ephumeleleyo
Nazi ezinye zemizekelo yeephulo zokuthengisa eziphumelelayo ezinokusebenza njengempembelelo:
a. Iziqholo Ezindala – “Indoda Indoda Yakho Enokunuka Ngayo”
Le phulo lentengiso ye-Old Spice lisasazeke kakhulu ngenxa yendlela yalo ehlekisayo kunye nomyalezo okhethekileyo. Le vidiyo ifumene izigidi zabantu ababukeleyo ngexesha elifutshane kwaye yanyusa kakhulu ukuthengiswa kweemveliso.
b. Umngeni we-ALS Ice Bucket
Eli phulo liphumelele ekuqokeleleni imali eninzi yophando lwe-ALS ngomngeni olula kodwa osebenzayo. Abantu abavela kuzo zonke iinkalo zobomi, kuquka abantu abadumileyo, bathathe inxaxheba baza babelana ngeevidiyo zabo begqibezela lo mngeni.
c. Ihobe – “Imizobo yoBuhle bokwenyani”
Eli phulo leDove linika umyalezo onamandla malunga nokuziqonda kunye nobuhle. Le vidiyo ichukumise abantu abaninzi ngokweemvakalelo kwaye yabelwana ngayo ngokubanzi.
Ukuqukumbela
Intengiso ye-viral inamandla amakhulu okwandisa ulwazi ngophawu, ikhawulezise ukusasazeka komyalezo, kwaye ifikelele kubaphulaphuli abaninzi ngexabiso eliphantsi. Nangona kunjalo, impumelelo yayo ixhomekeke kwizinto ezininzi, kubandakanya umgangatho womxholo, ukukhethwa kweqonga elifanelekileyo, kunye nokubandakanyeka kwabaphulaphuli. Njengalo naliphi na icebo lokuthengisa, intengiso ye-viral ifuna ukuqonda okunzulu ngabaphulaphuli ekujoliswe kubo, ubuchule, kunye nokusebenza ngokuchanekileyo ukuze kufezekiswe iziphumo ezinqwenelekayo. Ngokuqonda nokulawula iingozi ezibandakanyekayo, intengiso ye-viral inokuba sisixhobo esisebenzayo kakhulu sokwandisa ukuvezwa nokukhula kweshishini.
