Basa reWeb Analytics mukuvandudza Bhizinesi reDigital
Munguva ino yedhijitari, tekinoroji neinternet zvakachinja maitiro edu ekudyidzana, kushanda, uye kuita mabhizinesi. Chimwe chinhu chakakosha munyika yedhijitari kushandiswa kwewebhu analytics, iyo inoita basa rakakosha mukugadzira nekugadzirisa zvirongwa zvebhizinesi repamhepo. Chinyorwa chino chichakurukura basa rewebhu analytics munyika yebhizinesi redhijitari, kubva pakuunganidza data kusvika pakuita sarudzo dzakarongeka.
1. Kunzwisisa Web Analytics
Kuongororwa kwewebhu inzira yekuunganidza, kuyera, kuongorora, uye kushuma data kubva pazviitiko zvepamhepo. Ruzivo urwu runowanzo kuunganidzwa kuburikidza nezvishandiso zvakaita seGoogle Analytics, Adobe Analytics, uye mamwe maapplication akawanda ekuongorora. Uchishandisa ruzivo urwu, mabhizinesi anogona kuwana ruzivo rwakakosha mukushanda kwewebhusaiti yavo, maitiro evashandisi, uye kushanda kwemabasa avo ekushambadzira.
2. Kuunganidzwa kweData uye Kuyera
a. Kushanya uye Kufamba Kwemota
Ruzivo rwekutanga rwakadai sehuwandu hwevanhu vakashanya, vanhu vakangoerekana vasvika panzvimbo imwe chete, vanhu vakatumirwa kune vamwe, uye nzvimbo dzinowanikwa vanhu vakasvika panzvimbo imwe chete, zvinhu zvakakosha zvinopa ruzivo rwezviitiko zvewebsite. Mabhizinesi anogona kunzwisisa kuti vashanyi vari kubva kupi uye kuti vakawana sei webhusaiti iyi.
b. Bounce Rate uye Nguva Yekushanya
Kuongororwa kwewebhu kunoyerawo zviyero zvakaita sehuwandu hwebounce uye nguva yekushanya. Huwandu hwebounce hunoratidza huwandu hwevashanyi vanosiya saiti mushure mekuona peji rimwe chete. Panguva iyi, huwandu hwevashanyi hunopa ruzivo rwekuti vashanyi vanogara kwenguva yakareba sei pawebhusaiti.
c. Dzvanya wobva wachinja
Zvishandiso zveAnalytics zvinogona kutevera kudzvanya mabhatani, malink, nezvimwe zvinhu zvakakosha pawebhusaiti. Pamusoro pezvo, analytics yekushandura inoyera zviito zvakakosha zvinodiwa zvakaita sekunyoresa maakaundi, kutenga zvigadzirwa, kana kupedzisa mafomu.
3. Kuongorora Maitiro Emushandisi
a. Tsvaga kubva papeji kuenda papeji
Nekuongorora mawebhusaiti, mabhizinesi anogona kutevedzera nzira dzinotorwa nevashanyi pavanenge vachifamba-famba pawebhusaiti yavo kubva papeji kuenda kune rimwe. Izvi zvinobatsira kunzwisisa rwendo rwemushandisi uye kuona nzvimbo dzekusawirirana kana dzekusiya.
b. Kupatsanurwa kweVateereri
Zvishandiso zvekuongorora zvinobvumira mabhizinesi kupatsanura vashanyi vewebhusaiti zvichienderana nezvinodiwa zvakaita senzvimbo, mudziyo unoshandiswa, kana huwandu hwevanhu. Kupatsanura uku kwevateereri kunobatsira kugadzira mishandirapamwe yekushambadzira yakanangana uye yakagadzirirwa iwe pachako.
c. Mamepu ekupisa uye Mamepu eClick
Ma "heatmaps" nema "clickmaps" zvishandiso zvinobatsira pakuongorora mashandiro evashandisi ne "web page elements". Nekuratidza kuti vashandisi vanodzvanya kakawanda sei kana kuti ndeapi mapeji anonyanya kuonekwa, mabhizinesi anogona kugadzirisa dhizaini yemapeji uye marongerwo awo.
4. Kugadzirisa Zviri Mukati Nemagadzirirwo
a. Kuongorora Zviri Mukati
Kuongorora mawebhusaiti kunobvumira mabhizinesi kuongorora mashandiro ezvinyorwa pamasaiti avo. Zvinyorwa zvepaBlog, mavhidhiyo, kana mapeji ezvigadzirwa zvinogadzira vanhu vakawanda uye zvinokwezva vashandisi zvinogona kushandiswa semamodeli ezvinyorwa zvemangwana. Zvirimo zvisina kushanda zvakanaka zvinogona kuvandudzwa kana kutsiviwa.
b. Kuedzwa kweA/B
Kuedza A/B inzira inoshandiswa kuenzanisa shanduro mbiri dzepeji kana chinhu kuti uone kuti ndechipi chinoshanda zviri nani. Nekushandisa maturusi ekuongorora, mabhizinesi anogona kuita bvunzo idzi uye kuyera mhedzisiro kuti asarudze dhizaini kana chinhu chinoshanda zvakanyanya.
c. Kugadzirisa Nharembozha
Nekuwedzera kuri kuita vashandisi vanoshandisa mawebhusaiti vachishandisa nharembozha, ongororo yewebhu inobatsira kuona kuti mawebhusaiti akagadziridzwa kuti aenderane neruzivo rwenharembozha. Kuvandudzwa kunogona kuitwa zvichibva pakushandisa data renharembozha kana redesktop rakaunganidzwa kubva kumaturusi ekuongorora.
5. Kugadzira Sarudzo Dzinotungamirirwa neData
a. Sarudzo dzeKushambadzira
Data rekuongorora mawebhusaiti rinotsigira sarudzo dzakawanda dzekushambadzira kwedhijitari, dzakadai sekugoverwa kwebhajeti rekushambadzira, hurongwa hweSEO, uye kutanga kwemakwikwi enhau dzemagariro evanhu. Nekunzwisisa zviyero zvakakodzera, zvikwata zvekushambadzira zvinogona kuronga nekushandisa nzira dzinoshanda zvakanyanya.
b. Kugadzira Chigadzirwa
Ruzivo kubva mukuongorora mawebhusaiti runogonawo kushandiswa mukugadzira zvigadzirwa. Semuenzaniso, data pamusoro pekuti ndeapi maficha anonyanya kushandiswa kana zvichemo zvinowanzo shandiswa nevashandisi zvinogona kubatsira mapoka ekugadzira kugadzira zvigadzirwa zviri nani.
c. Ruzivo rweVatengi
Kuongororwa kwewebhu kunopa ruzivo rwezvinoitika kune vatengi pawebhusaiti. Nekunzwisisa maitiro evashandisi uye mhinduro, mabhizinesi anogona kuramba achivandudza ruzivo rwevatengi.
6. Basa reWeb Analytics muE-commerce
a. Kutarisa Kushanda Kwekutengesa
Munyika ye e-commerce, ongororo yewebhu inogona kuteedzera shanduko dzekutengesa, avhareji yemutengo wekutenga, nezvimwe zviyero zvakakosha. Kutarisa uku kunobvumira mabhizinesi kuona mikana yekuvandudza uye kuyera kushanda kwenzira dzekutengesa.
b. Kutarisira Zvigadzirwa
Data kubva kuongororo yewebhu inobatsirawo pakutarisira zvinhu zviri mudura. Kuona kuti ndezvipi zvigadzirwa zvinonyanya kushanyirwa kana kutengwa kunobvumira mabhizinesi kugadzirisa masheya avo uye kuronga nzira dziri nani dzekushambadzira.
c. Gadzirisa Ruzivo Rwekutenga Rwako
Nekuongorora mawebhusaiti, mawebhusaiti e-commerce anogona kugadzira ruzivo rwekutenga rwakasiyana nerwemunhu nekuratidza mazano akakodzera ezvigadzirwa zvichibva pane zvaiitwa nevashandisi vekare. Izvi zvinowedzera mukana wekushandura vatengi uye kugutsikana kwavo.
7. Matambudziko netsika dzakanaka
a. Kuchengetedzwa kweData
Kuunganidzwa nekuongorora ruzivo rwevashandisi kunounza matambudziko makuru ekuchengetedza uye ruzivo rwepachivande. Mabhizinesi anofanira kuona kuti ruzivo rwakaunganidzwa rwakachengetedzwa zvakanaka uye rwunoshandiswa chete zvichienderana nemitemo yeruzivo rwepachivande inoshanda.
b. Kutevedzera Mitemo
Mabhizinesi anofanira kungwarira uye kutevedzera mitemo yakaita seGDPR muEurope kana CCPA muCalifornia, iyo inotonga kuchengetedzwa kwedata remushandisi uye kuvanzika. Kutyora mitemo iyi kunogona kukonzera faindi huru uye kukuvara kwemukurumbira.
c. Kuongorora zvakanyanya
Ruzivo rwakawandisa runogona kukurira ongororo uye kukonzera "kuoma kwekuongorora." Mabhizinesi anofanira kutarisa pane zviyero zvinonyanya kukosha uye zvakakosha kuzvinangwa zvavo.
Mhedziso
Kuongororwa kwewebhu kunoita basa guru munyika yemazuva ano yebhizinesi redhijitari. Nekupa ruzivo rwunobva padata, kuongorora kwewebhu kunobatsira mabhizinesi kugadzira nzira dzinoshanda, kugadzirisa mawebhusaiti, kuvandudza kubatanidzwa kwevashandisi, uye kuwedzera kushandurwa kwekutengesa. Kunyange zvazvo paine matambudziko ane chekuita nekuchengetedzwa kwedata uye kutevedzera mitemo, mabhenefiti ekuongorora kwewebhu anopfuura mabhenefiti angangovepo.
Munzvimbo yebhizinesi redhijitari yanhasi ine makwikwi, kugona kuunganidza, kuongorora, uye kushandisa data rewebhu ndiko kunokosha kuti ubudirire. Nokudaro, kuisa mari muzvishandiso nehunyanzvi hwekuongorora mawebhu idanho rehurongwa risingadzivisike kune chero bhizinesi rinoda kuramba rakakodzera uye richibudirira munzvimbo yedhijitari.
Nekunzwisisa kwakadzama maitiro evashandisi uye mashandiro ewebhusaiti, mabhizinesi anogona kuramba achigadzira zvinhu zvitsva, kupa ruzivo rwevatengi rwakanaka, uye kuzadzisa zvinangwa zvebhizinesi ravo zvinobudirira.
