Maitiro Ekugadzira Muenzaniso Webhizinesi reCanvas
Chishandiso cheBusiness Model Canvas (BMC) chishandiso chinoshandiswa kutsanangura, kuronga, uye kuongorora mamodheru ebhizinesi. Chishandiso ichi chakagadzirwa naAlexander Osterwalder, chave chichifarirwa nevanoita mabhizinesi, makambani matsva, uye masangano ari kutsvaga kupa chimiro chakajeka kumazano avo ebhizinesi. Tichishandisa BMC, tinogona kutsanangura zvinhu zvakakosha zvebhizinesi nemaziso. Chinyorwa chino chichakurukura maitiro ekugadzira Chishandiso cheBusiness Model Canvas nhanho nhanho, inova gwara rinokosha rekubudirira kwebhizinesi.
1. Sei Uchifanira Kushandisa Canvas yeBusiness Model?
Usati wagadzira BMC, zvakakosha kunzwisisa kuti sei chishandiso ichi chichibatsira zvakadaro. BMC inopa mufananidzo wezvinhu zvakakosha zvebhizinesi, zvichiita kuti zvive nyore kune vemabhizinesi kugadzira, kutaurirana, uye kushandisa modhi yebhizinesi. BMC inochinjikawo zvakanyanya uye inogona kushandiswa kumabhizinesi akasiyana-siyana, makuru nemadiki.
2. Zvinhu zviri muCanvas Business Model
BMC ine zvinhu zvipfumbamwe zvinokosha zvinopa pamwe chete mufananidzo wakakwana wekuti kambani inogadzira sei, inopa sei, uye inotora sei kukosha. Zvinhu izvi ndeizvi:
2.1 Zvikamu zveVatengi
Sarudza mapoka akasiyana aunoda kushandira. Zvakakosha kuziva kuti vatengi vako ndivanaani, zvavanoda, uye kuti ndeapi makambani emusika anogona kuita purofiti.
2.2 Zvikumbiro zveKukosha
Kukosha kwechinhu ndicho chikonzero chinoita kuti vatengi vasarudze chigadzirwa kana sevhisi yako pane vakwikwidzi. Izvi zvinogona kunge zviri mhando, mutengo, dhizaini, zvinhu zvakasiyana, kana mhinduro yaunopa kumatambudziko avo.
2.3 Nzira
Nzira dzinoreva kuti unosvika sei uye unopa sei kukosha kwako kuvatengi. Izvi zvinosanganisira kuti vanodzidza sei nezvechigadzirwa chako, kuti vanochitenga sei, uye kuti chigadzirwa kana sevhisi inounzwa sei.
2.4 Hukama neVatengi (Hukama neVatengi)
Hukama nevatengi inzira yekuchengetedza vatengi uye kuve nechokwadi chekuti vanogutsikana. Izvi zvinogona kusanganisira rubatsiro rwemunhu, sevhisi yevatengi, nharaunda dzepamhepo, kana mapurogiramu ekuvimbika.
2.5 Manyuko Emari (Mitsva Yemari)
Izvi zvinotsanangura kuti kambani inowana sei mari kubva kuchikamu chega chega chevatengi. Mamodheru emari anogona kusanganisira kutengesa zvakananga, kunyoresa, kurenda/kurenda, kushambadzira, kana marezenisi.
2.6 Zvinhu Zvinokosha
Zvishandiso zvakakosha zvinhu zvakakosha zvinodiwa kuti bhizinesi rishande, zvinosanganisira zviwanikwa zvemuviri, zvepfungwa, zvevanhu, uye zvemari.
2.7 Mabasa Akakosha
Mabasa akakosha ndiwo matanho akakosha anofanira kuitwa nekambani kuti ipe kukosha kwayo, isvike kumisika, ichengetedze hukama nevatengi, uye iwane mari.
2.8 Kudyidzana Kwakakosha
Tsvaga hukama hwakakosha uye hukama hunobatsira bhizinesi rako kushanda zviri nani uye kuderedza njodzi. Izvi zvinosanganisira vatengesi, vadyidzani vekutengesa, vatengesi, nevamwe.
2.9 Magadzirirwo eMutengo
Maumbirwo emari anotsanangura mari dzese dzinodiwa pakufambisa bhizinesi. Zvakakosha kunzwisisa mari dzakatarwa uye dzinochinja-chinja uye kuona nzvimbo dzinonyanya kushandiswa mari.
3. Kugadzira Muenzaniso weBhizinesi reCanvas
3.1 Tsvagiridzo neOngororo
Danho rekutanga nderekuita tsvakiridzo kuitira kuti uve neruzivo rwakakodzera rwekuzadza chinhu chimwe nechimwe. Kuongorora musika, vatengi, uye makwikwi zvakakosha. Shandisa ongororo, kubvunzurudza, uye ongororo yeruzivo rwechipiri kuti uunganidze ruzivo.
3.2 Kuzadza Chinhu Chega Chega
Tanga kuzadza chikamu chimwe nechimwe cheBMC neruzivo rwawaunganidza. Heano mimwe mibvunzo inogona kubatsira:
Zvikamu zveVatengi:
– Ndivanaani vatengi vako vakuru?
- Ndezvipi zvavanoda uye zvavanoda?
– Vanoita sei?
Kukosha Kwepfungwa:
- Chii chinogadziriswa nechinhu/sevhisi yako?
- Ndezvipi zvinhu zvinoita kuti chigadzirwa/sevhisi yako ive yakasiyana?
- Sei vatengi vachifanira kukusarudza iwe?
Chiteshi:
- Vatengi vachadzidza nezvechigadzirwa chako kuburikidza nenzira dzipi?
- Vatengi vanotenga sei zvigadzirwa zvako?
- Chigadzirwa kana sevhisi zvichaendeswa sei?
Hukama neVatengi:
- Unowana sei, unoramba sei uye unowedzera vatengi vako?
- Vatengi vanotarisira chii maererano nehukama uye sevhisi?
Kunobva Mari:
- Unoita sei mari kubva muchikamu chega chega chevatengi?
- Ndeipi nzira yekubhadhara ichashandiswa nemutengi?
Zvishandiso Zvikuru:
- Ndezvipi zvinhu zvakakosha zvinodiwa kuti bhizinesi rishande?
– Zvine chekuita nemuviri, zvemari, zvepfungwa, kana kuti zvevashandi here?
Mabasa Akakosha:
- Ndezvipi zvinhu zvaunofanira kuita kuti upe kukosha kwechirongwa?
- Muchashambadza sei uye muchagovera chigadzirwa/sevhisi yacho?
Kudyidzana Kwakakosha:
– Ndivanaani vaunonyanya kushamwaridzana navo?
- Ndezvipi zvinhu zvawakawana kubva kwavari?
– Ndezvipi zvavanoita?
Maumbirwo eMari:
- Ndeipi mari inonyanya kukosha mubhizinesi rako?
- Ndezvipi zvinodhura zvakagadzika uye ndezvipi zvinoshanduka-shanduka?
3.3 Ongororo uye Kusimbisa
Kana zvinhu zvese zvapera, zvakakosha kuti uongorore uye uwane mhinduro. Kumbira avo vakakupoteredza, kusanganisira vaunoshanda navo, vapi vemazano, kana vapi vemazano ebhizinesi, kuti vaongorore maitiro ebhizinesi rako uye vape mazano.
3.4 Kudzokorora uye Kuvandudza
BMC haisi gwaro risingachinji. Mabhizinesi nemisika zviri kuchinja nguva dzose, saka zvakakosha kuti urambe uchidzokorora uye uchigadzira modhi yebhizinesi rako. Iongorore nguva nenguva uye gadzirisa sezvinodiwa.
4. Mienzaniso yekushandiswa kweCanvas Business Model
Muenzaniso wekambani yakabudirira kushandisa BMC iAirbnb. Vakashandisa BMC kugadzira nzira yavanoita nayo pekugara rakasiyana uye rinodhura zvishoma kune vafambi, ukuwo varidzi vedzimba vachiwana mari yekuwedzera.
Chikamu cheVatengi: Vafambi vari kutsvaga pekugara nevaridzi vedzimba vari kutsvaga kurenda nzvimbo dzavo.
Kukosha Kwezvinhu: Chiitiko chakasiyana uye chemunhu munharaunda kupfuura hotera uye mukana wekuti varidzi vezvivakwa vawane mari yekuwedzera.
Nzira: Webhusaiti yeAirbnb neapp yefoni.
Hukama neVatengi: Kutaurirana zvakananga kuburikidza nepuratifomu, rutsigiro rwe24/7, uye system yekuyera/kuongorora.
Mari Inobva: Komisheni kubva pakubhuka kwega kwega kwakaitwa kuburikidza nepuratifomu.
Zvishandiso Zvikuru: Puratifomu yetekinoroji, rudzi, nharaunda yevashandisi, uye timu yekuvandudza nekutarisira.
Mabasa Akakosha: Kuchengetedza nekugadzira puratifomu, kushambadzira, kutsigira vashandisi, uye kuona kuti kutengeserana kwakachengeteka.
Kudyidzana Kwakakosha: Varidzi vezvivakwa, makambani etekinoroji, uye mabasa ekubhadhara.
Maumbirwo Emari: Mari yekuvandudza nekugadzirisa puratifomu, kushambadzira, rutsigiro rwevatengi, uye mashandiro ebhizinesi.
Kuburikidza nekunzwisisa nekushandisa BMC, Airbnb yakakwanisa kuvaka bhizinesi rakasimba uye nekukurumidza kuchinjika kumusika wepasi rose.
Mhedziso
Kugadzira Kanivhasi yeBusiness Model idanho rakakosha rekubudirira kwebhizinesi idzva kana riri kukura. Nekunzwisisa nekugadzirisa zvinhu zvipfumbamwe zvakakosha zveBMC, unogona kugadzira modhi yebhizinesi isingangofadzi vatengi chete asiwo inochengetedza uye inobatsira. Yeuka kuti mabhizinesi ari kuramba achichinja, saka zvakakosha kuva akagadzirira kugadzirisa uye kugadzira modhi yebhizinesi rako. Tinovimba gwara iri rinokubatsira kugadzira modhi yebhizinesi inobudirira!
