Zinthu Zomwe Zimakhudza Zosankha Zogula
Zisankho zogula ndi njira yomwe ogula amasankhira, kugula, kugwiritsa ntchito, ndikuwunika chinthu kapena ntchito. Njirayi ingawoneke ngati yosavuta, koma kwenikweni imakhudzidwa ndi zinthu zambiri zogwirizana. Mu malonda, kumvetsetsa zinthu zomwe zimakhudza zisankho zogula ndikofunikira chifukwa zimathandiza makampani kupanga njira zolunjika kwambiri: kuyambira kusankha zinthu ndi mitengo mpaka kutsatsa ndi ntchito. Nkhaniyi ikufotokoza zinthu zazikulu zomwe zimakhudza zisankho zogula, zonse zomwe zimachokera kwa ogula komanso zomwe zimachokera kumalo awo.
1. Zinthu Zokhudza Maganizo
Zinthu zamaganizo zimakhudzana ndi momwe munthu amaganizira komanso kuchita zinthu akamagula.
a. Chilimbikitso
Chilimbikitso ndi chilimbikitso chomwe chimamupangitsa munthu kukwaniritsa zosowa zake. Mwachitsanzo, wina angagule chakudya chifukwa ali ndi njala (chosowa chofunikira), kapena kugula wotchi yokwera mtengo kuti akonze udindo wake pagulu (chosowa chodziwika). Malingaliro a Zosowa monga a Maslow amafotokoza kuti anthu amakonda kukwaniritsa zosowa zawo kuyambira pazosowa zoyambirira mpaka zapamwamba, monga kudzilemekeza ndi kudziona kuti ndife enieni.
b. Kuzindikira
Kuzindikira ndi momwe ogula amatanthauzira zambiri zokhudza chinthu kapena mtundu. Anthu awiri amatha kuwona malonda omwewo koma amawunika malonda mosiyana. Kuzindikira kumakhudzidwa ndi zomwe adakumana nazo, zomwe adalandira, ndi zikhulupiriro zakale. Mwachitsanzo, mtundu womwe umawonedwa ngati "wapamwamba" nthawi zambiri umawonedwabe bwino ngakhale utakhala wokwera mtengo kwambiri.
c. Kuphunzira ndi zomwe zachitika
Kupeza chinthu chabwino pogula kapena kugwiritsa ntchito chinthucho kumalimbikitsa kugula mobwerezabwereza. Mosiyana ndi zimenezi, chinthu choipa chingalepheretse ogula. Kuphunzira kumeneku kungachokerenso ku maumboni, ndemanga za pa intaneti, kapena malangizo ochokera kwa ena.
d. Maganizo ndi zikhulupiriro
Maganizo okhudza mtundu kapena gulu la zinthu zimakhudza zisankho. Ogula omwe amakhulupirira kuti zinthu zosawononga chilengedwe ndi zabwino amakhala ndi mwayi wosankha zinthu zolembedwa kuti "zosamalira chilengedwe" ngakhale zitakhala zodula kwambiri.
2. Zinthu Zokhudza Munthu Payekha
Kupatula mbali zamaganizo, makhalidwe a ogula amakhudzanso zisankho zogulira.
a. Zaka ndi gawo la moyo
Zosowa ndi zokonda zimasintha ndi zaka. Achinyamata angakhale ndi chidwi kwambiri ndi mafashoni, zipangizo zamagetsi, kapena mafashoni, pomwe akuluakulu amakonda kuika patsogolo chitonthozo, ubwino, ndi zosowa za m'banja. Miyezo ya moyo monga kukhala wosakwatira, ukwati, kukhala ndi ana, kapena kupuma pantchito imabweretsa zosowa zosiyanasiyana.
b. Mkhalidwe wa ntchito ndi zachuma
Kuchuluka kwa ndalama kumakhudza mphamvu yogula. Ogula omwe ali ndi ndalama zambiri nthawi zambiri amakhala osinthasintha posankha mitundu yapamwamba, pomwe ogula omwe ali ndi ndalama zochepa amakhala osamala kwambiri ndi mitengo ndi zotsatsa. Kupatula ndalama zomwe amapeza, kukhazikika kwachuma, kulipira pang'onopang'ono, komanso mikhalidwe yachuma (kukwera kwa mitengo, kusakhazikika kwachuma) kumakhudzanso zisankho.
c. Moyo
Moyo umasonyeza zochita za munthu, zomwe amakonda, ndi maganizo ake. Ogula omwe ali ndi moyo wochita zinthu mwachangu angasankhe zinthu zamasewera, zakudya zopatsa thanzi, kapena mayendedwe omwe amathandiza kuyenda. Mwachitsanzo, moyo wocheperako umapangitsa ogula kusankha bwino ndipo amaika patsogolo ntchito kuposa kuchuluka.
d. Umunthu ndi lingaliro la kudziona
Khalidwe la munthu limakhudza zomwe amakonda pa kampani. Anthu odzidalira komanso olankhula bwino amakonda kusankha zinthu zomwe zimagogomezera umunthu wawo, pomwe anthu okonda zinthu zakale amakonda kusankha zinthu zomwe zili zotetezeka, zosavuta, komanso zodziwika bwino.
3. Zinthu Zokhudza Anthu
Zisankho zogula nthawi zambiri zimakhudzidwa ndi malo ochezera, makamaka momwe anthu amachitira zinthu ndi anthu ena.
a. Banja
Banja ndi gawo lalikulu pakupanga zisankho zogulira zinthu, makamaka zapakhomo, zamaphunziro, kapena zamagalimoto. Achibale amachita maudindo osiyanasiyana: ena ndi opanga zisankho, ogwiritsa ntchito oyamba, kapena olimbikitsa. Mwachitsanzo, ana amatha kukhudza kusankha mitundu ya zakudya zokhwasula-khwasula, pomwe makolo amasankha bajeti ndi chisankho chomaliza.
b. Gulu lothandizira
Gulu lofotokozera ndi gulu la anthu omwe amachita zinthu ngati chitsogozo cha khalidwe, monga abwenzi, anthu ammudzi, ogwira nawo ntchito, kapena bungwe. Malangizo ochokera kwa abwenzi apamtima nthawi zambiri amakhala odalirika kuposa malonda. Mu nthawi ya digito, magulu ofotokozera amaphatikizaponso magulu a pa intaneti, ma forum, ndi anthu otchuka.
c. Udindo ndi udindo wa anthu pagulu
Anthu nthawi zambiri amagula zinthu zomwe amaona kuti zikugwirizana ndi udindo wawo pagulu. Mwachitsanzo, udindo wa kampani ukhoza kupangitsa munthu kugula zovala kapena magalimoto enaake ogwira ntchito chifukwa cha zofuna za akatswiri. Zinthu zapamwamba nthawi zambiri zimasankhidwa kuti zisonyeze kupambana ndi kutchuka.
4. Zinthu Zachikhalidwe
Chikhalidwe chimakhudza makhalidwe, zizolowezi, ndi momwe ogula amaonera zosowa.
a. Chikhalidwe ndi chikhalidwe cha anthu ena
Mikhalidwe yachikhalidwe imakhudza zomwe amakonda. Mwachitsanzo, zikhalidwe zamagulu zingapangitse ogula kuyika patsogolo malingaliro a mabanja. Ku Indonesia, zikhalidwe monga zachigawo, mafuko, kapena chipembedzo zimathanso kukhudza njira zodyera, monga zomwe amakonda chakudya cha halal kapena zinthu zomwe zimagwirizana ndi miyambo ina.
b. Gulu la anthu
Magulu a anthu amakhudza zomwe anthu amakonda, zomwe amakonda kugula, komanso momwe amagulira zinthu. Anthu m'magulu ena a anthu amatha kugula zinthu pafupipafupi m'malo omwe amagwirizana ndi mawonekedwe awo, kusamala kwambiri za ubwino wa ntchito, kapena kusankha zinthu zomwe "zimayimira phindu."
5. Zinthu Zokhudza Malonda ndi Kugulitsa (Kusakaniza kwa Malonda)
Kupatula khalidwe la ogula, zisankho zogula zimakhudzidwa kwambiri ndi njira za kampani kudzera muzinthu zotsatsa.
a. Katundu (ubwino, mawonekedwe, kapangidwe, mtundu)
Ubwino wa chinthu ndi chinthu chofunikira kwambiri pakugula kwa nthawi yayitali. Zinthu zoyenera, kapangidwe kokongola, kulongedza, ndi mphamvu ya chinthucho zimawonjezera phindu. Mtundu wolimba umapangitsa kuti anthu azikhala otetezeka chifukwa ogula amaona kuti zinthuzo ndi zoopsa zochepa.
b. Mtengo
Mtengo ndi chinthu chofunikira kuganizira, makamaka m'magulu azinthu zomwe zili ndi mpikisano waukulu. Ogula amayerekeza mtengo ndi mtengo wake. Kuchotsera, ma bundle, kubweza ndalama, ndi mapulani ogawa zinthu pang'onopang'ono zingathandizenso kupanga zisankho mwachangu, makamaka pogula zinthu mopupuluma.
c. Kukwezedwa
Malonda, zinthu zoulutsira nkhani pa malo ochezera a pa Intaneti, zotsatsa malonda, ndi zochitika zingalimbikitse anthu kudziwa zinthu komanso kukonda zinthu. Zotsatsa zogwira mtima sizimangokopa chidwi cha anthu komanso zimafotokoza ubwino wake, zimalimbitsa chidaliro, komanso zimaonetsa kukongola kwa malondawo poyerekeza ndi omwe akupikisana nawo.
d. Malo ndi njira yosavuta yopezera (kugawa)
Kupezeka kwa zinthu m'masitolo apafupi, kugula mosavuta pa intaneti, komanso kutumiza mwachangu kumakhudza zisankho zogulira. Ogula nthawi zambiri amasankha njira yosavuta kwambiri, makamaka pazosowa za tsiku ndi tsiku. Njira zolipirira monga ma e-wallets ndi PayLater zimawonjezeranso kusintha kwa kugula.
6. Ukadaulo wa Digito ndi Zinthu Zokhudza Chidziwitso
Mu nthawi ya digito, ogula amadalira kwambiri chidziwitso cha pa intaneti.
a. Ndemanga ndi mavoti
Ndemanga za makasitomala pamisika kapena Google Reviews nthawi zambiri zimakhala chinthu chofunikira kwambiri. Mavoti apamwamba amawonjezera chidaliro, pomwe ndemanga zoyipa zimatha kulepheretsa kugula, ngakhale malondawo atakhala abwino.
b. Anthu olimbikitsa ndi opanga zinthu
Anthu okonda zinthu zauzimu amatha kusintha zinthu zomwe zikuchitika ndikupangitsa chidwi, makamaka pankhani ya mafashoni, chisamaliro cha khungu, chakudya, ndi zida zamagetsi. Komabe, kugwira ntchito bwino kwawo kumadalira kudalirika kwa munthu wokonda zinthu zauzimu komanso momwe omvera ake amakhudzidwira.
c. Ma Algorithm ndi malonda olunjika
Malangizo a malonda ochokera ku kafukufuku wakale amalola ogula kupeza zinthu zoyenera mwachangu. Kutsatsa kolunjika kumawonjezeranso mwayi wogula chifukwa uthengawo umamveka ngati wachinsinsi.
7. Zinthu Zokhudza Zochitika
Nthawi zina zisankho zogula zimakhudzidwa ndi zinthu zina zomwe zimakhala zakanthawi kochepa.
a. Nthawi ndi changu
Kugula zinthu kungachitike chifukwa cha zosowa zadzidzidzi, monga pamene zipangizo zawonongeka kapena tchuthi chisanachitike. Zotsatsa zochepa zimapangitsanso kuti zinthu zichitike mwachangu (kusowa kwa zinthu).
b. Malo ogulitsira zinthu ndi malo ogulitsira zinthu
Kapangidwe ka sitolo, nyimbo, fungo labwino, antchito aulemu, komanso chitonthozo cha malowo zingakhudze momwe ogula amamvera. Chisangalalo chimapangitsa ogula kumva kuti ali kunyumba ndipo nthawi zambiri amatha kugula.
c. Mkhalidwe wamaganizo
Maganizo monga chisangalalo, kupsinjika maganizo, kapena kusungulumwa zingayambitse kugula zinthu mopupuluma. Njira zambiri zotsatsira malonda zimagwiritsa ntchito malingaliro kuti zipange ubale wabwino ndi ogula.
Mapeto
Zisankho zogula zimakhudzidwa ndi kuphatikiza kwa zinthu zamaganizo, zaumwini, zachikhalidwe, zachikhalidwe, zamalonda, zaukadaulo, ndi zachikhalidwe. Palibe chinthu chimodzi chomwe chimakhala cholamulira nthawi zonse; mphamvu yake imadalira mtundu wa malonda, mawonekedwe a ogula, ndi momwe amagulira. Kwa mabizinesi, kumvetsetsa zinthu izi kumathandiza kupanga njira zogwira mtima kwambiri: kupanga zinthu zabwino, kukhazikitsa mitengo yoyenera, kulimbitsa zotsatsa, ndikupanga chidziwitso chabwino kwa makasitomala. Kwa ogula, kumvetsetsa zinthu izi kumawathandiza kupanga zisankho zodziwa bwino, zomveka bwino, komanso zogwirizana ndi zosowa zawo.
Ngati mukufuna, nditha kusintha nkhaniyi kuti ikhale yokhudza maphunziro (ndi mfundo ndi maumboni), kapena kupanga mtundu wina wapadera wa nkhani inayake monga zisankho zogulira pa intaneti, zakudya, kapena ntchito.
