Te Pūtea mō ngā Pakihi Hou i te Rāngai Hī Ika
Pendahuluan
He rāngai nui te kaha o te umanga hī ika i Indonesia, he whenua moutere nui me ngā rauemi moana maha. Heoi, he uaua ngā wero o tēnei rāngai, mai i te hangarau tawhito me te oranga tonutanga o te taiao ki te whakahaere mekameka tuku ika. Hei whakatika i ēnei wero, he mahi nui tā ngā kamupene hī ika hou. Ka kawea mai e rātou te auahatanga me te whai huatanga ki te umanga, engari he maha ngā wā ka araia e te pūtea. Ka matapakihia e tēnei tuhinga ngā momo puna pūtea e wātea ana ki ngā kamupene hī ika hou, ngā wero e pā ana ki a rātou, me ngā rautaki mō te whakarite haumi.
Ngā Pūtake Pūtea mō ngā Pakihi Hou i te Rāngai Hī Ika
1. Pūtu
Ko te nuinga o ngā pakihi hou ka tīmata i ā rātou mahi tuatahi mā te whakamahi i te pūtea whaiaro, e mōhiotia ana ko te "bootstrapping". Ko te tikanga ka ahu mai tēnei pūtea i ngā penapena whaiaro, i ngā nama whānau, i ngā mahi taha rānei. Mā te bootstrapping ka taea te whakahaere katoa i te kamupene, engari he nui te mōrearea o te pau o ngā moni.
2. Kaipakihi Anahera
Ko ngā kaipupuri moni āngera he hunga whai rawa nui e hiahia ana ki te tautoko i ngā pakihi tīmatanga. Ehara i te mea ko te pūtea anake tā rātou e tuku ana, engari ko te ārahi me te whatunga hoki. Ko ngā painga o tēnei puna pūtea ko te ngāwari me te whai arataki mai i ngā kaipupuri moni mātau. Heoi, ko te tikanga me whai wāhanga o ngā hea o te kamupene hei utu mō ngā kaipupuri moni āngera.
3. Pūtea Whakangao (VC)
Ko te pūtea whakangao he momo pūtea e tukuna ana ki ngā pakihi hou he nui te pūmanawa tipu. Ka tukuna tēnei pūtea e ngā umanga haumi e tohunga ana ki te pūtea i ngā pakihi hou. Ko tētahi o ngā painga matua o te pūtea whakangao ko te nui o te pūtea ka taea te whiwhi. Heoi, ko te tikanga, e rapu ana ngā kaipupuri pūtea whakangao i ngā hokinga nui, ā, he maha ngā wā ka hiahiatia te mana whakahaere o te kamupene.
4. Tuhinga o mua
Kua noho te kohi pūtea ā-iwi hei momo auaha i ngā tau tata nei, ā, he huarahi rongonui hoki ki te kohi pūtea. Mā ngā tūāpapa pēnei i a Kickstarter, Indiegogo, me ngā tūāpapa ā-rohe pēnei i a KitaBisa ka taea e ngā pakihi hou te whakaatu i ā rātou kaupapa ki te marea whānui me te kohi pūtea. Ehara i te mea ko te kohi pūtea anake te whakarato pūtea, engari he huarahi anō hoki ki te whakamātautau i te mākete mō ngā hua, ngā ratonga hou rānei.
5. Ngā Tahua me ngā Whakataetae mō ngā Pakihi Whakaoho
He maha ngā umanga kāwanatanga me ngā umanga tūmataiti e tuku ana i ngā putea tautoko me ngā whakataetae tīmatanga e tuku ana i ngā taonga moni, i ētahi atu momo tautoko rānei. Hei tauira, he maha ngā wā ka tukuna e te Manatū Moana me te Hī ika o Initonīhia ngā putea tautoko hei tautoko i te auahatanga i roto i tēnei rāngai. He puna pūtea pai ngā putea tautoko nā te mea kāore e hiahiatia he utu whakahoki, engari he tino whakataetae te tukanga tono.
6. Te Pūtea a te Peeke me te Whare Pūtea
Ahakoa he uaua ki ngā pakihi hou te whiwhi pūtea peeke nā te mea he nui te mōrearea, ka tukuna e ētahi peeke he kaupapa motuhake mō ngā pakihi iti me te rahi waenga (SME). Hei tāpiri, ka tukuna pea e ētahi atu umanga pūtea, pērā i ngā kamupene mahi tahi me ngā kamupene riihi, he pūtea tautoko.
Ngā Wero i te Whiwhi Pūtea
1. Tikanga Pakihi Uaua
Ko tētahi o ngā wero nui mō ngā pakihi hou i roto i te rāngai hī ika ko ngā tikanga pakihi uaua. He maha ngā wā ka whakaroa ngā kaipupuri moni ki te haumi nā te mea kāore i te mōhio ki te rāngai.
2. Ngā Mōrearea Taiao
He nui ngā mōrearea taiao kei roto i te rāngai hī ika. Ko te hī ika nui rawa, te huringa āhuarangi, me te parahanga moana ētahi o ngā āhuatanga ka mōrearea ki te pumau o te pakihi hī ika. He maha ngā wā ka whakaarohia e ngā kaipupuri moni ēnei mōrearea i mua i te whakangao i ā rātou pūtea.
3. Te Kore o te Rēkoata Aroturuki
Ko ngā pakihi hou, inā koa i roto i te rāngai hī ika kāore i te tino mōhiotia, he maha ngā wā kāore i te pakari te hītori o ā rātou mahi, kāore hoki i te whai hua. He pai ake ki ngā kaipupuri moni te haumi ki ngā pakihi kua whai angitu.
4. Ngā Whakaritenga Pūtea Tino Kaha
He tino pakari ngā paearu me ngā wāhanga tono mō ngā kaupapa pūtea pēnei i ngā takoha me ngā pūtea whakangao. Hei tāpiri, ko te nuinga o ngā kaipupuri moni me whai mana pupuri, he mea uaua pea tēnei mō ngā kaiwhakaū.
Rautaki Hoko Pūtea
1. Whakamana me te Whakawhanuitanga
Ka kukumehia ngā kaipupuri moni ki ngā pakihi he kaha ki te whakamana i te mākete me te whakawhānui ake. Nō reira, he mea nui kia whakahaerehia e ngā pakihi hou he rangahau mākete me te whakawhanake i tētahi mahere pakihi e whakaatu ana me pēhea rātou e tipu ai, e whai hua ai hoki.
2. Hononga me te Whatunga
Mā te whakauru atu ki ngā hapori pakihi hou me te haere ki ngā huihuinga pēnei i ngā wānanga, ngā awheawhe, me ngā whakaaturanga e pā ana, ka taea te whakatuwhera i ngā whai wāhitanga ki te tūtaki ki ngā kaipupuri moni. He huarahi whai hua anō hoki te whakamahi i ngā papaaho ipurangi pēnei i a LinkedIn ki te hanga whatunga.
3. Te Hanga Pitch Kaha
He whakaaturanga poto te tono whakatairanga e whakauru ana i tētahi whakaaro pakihi, tauira pakihi, mahere pūtea, me te rautaki hokohoko. He mea nui te tono whakatairanga kaha, ā, he mea whakamīharo hoki hei kukume i ngā kaipupuri moni. Ko ngā wāhanga matua o tētahi tono whakatairanga ko te tauākī raruraru, te otinga kua whakaarohia, te ahurei o te hua, o te ratonga rānei, me ngā matapae pūtea.
4. Te mahi tahi me ngā Whare Rangahau me te Kāwanatanga
Mā te mahi tahi me ngā umanga rangahau me ngā kāwanatanga ka hua ake ngā whai wāhitanga pūtea, inā koa i roto i te ahua o ngā tahua tautoko. Ka taea hoki e ēnei mahi tahi te āwhina i te whakamana i ngā hangarau me ngā tauira pakihi kua whakaarohia.
5. Te Kaha o te Aroaro Ipurangi
Mā te whai aroaro kaha i runga ipurangi mā te paetukutuku me te pāpāho pāpori ka āwhina i te kukume i ngā kaipupuri moni. Mā te aroaro ngaio i runga ipurangi ka kitea he pono ake, he pono ake hoki te pakihi a tētahi kamupene hou.
6. Whakaaturanga Whakapūmau
I te mea he āwangawanga nui ngā mōrearea taiao i roto i te rāngai hī ika, he painga nui te whakaatu i te pumau me te kawenga ki te taiao. Me whakaatu e ngā pakihi hou tā rātou whakapau kaha ki ngā mahi pumau me te atawhai i te taiao.
7. Mātauranga me te Whakangungu
Mā te whai wāhi atu ki ngā kaupapa mātauranga me ngā kaupapa whakangungu e pā ana ki ngā pakihi hou me ngā mahi hī ika ka taea te whakarei ake i tō mana me tō mōhiotanga ki te whakahaere i tētahi pakihi. Ka tukuna hoki e ētahi whare whakatipu pakihi hou he whakangungu whānui me te ārahi.
8. Te Whakamahinga o ngā Raraunga me ngā Hangarau
Ko te whakamahi i ngā raraunga me ngā hangarau hei whakapai ake i te whai huatanga me te pumau o ngā mahi hī ika he mea nui hei kukume i ngā kaipupuri moni. Mā te whakaatu i te huarahi e taea ai e te hangarau te whakapai ake i ngā mekameka tuku, te whakaiti rānei i ngā pānga ki te taiao, ka taea e ngā pakihi hou te whakatenatena i ngā kaipupuri moni ki tā rātou angitu pea.
Whakamutunga
He mea nui te pūtea mō te angitu o tētahi pakihi hou i roto i te rāngai hī ika. He maha ngā tauira pūtea e wātea ana, mai i te whakapūmau i ngā pakihi hou, ngā kaipupuri moni anahera, te pūtea whakangao, tae atu ki te kohi pūtea a te iwi me ngā takoha, he maha ngā kōwhiringa a ngā pakihi hou hei whiwhi i te pūtea e tika ana. Heoi anō, he painga me ngā wero anō hoki tō ia tauira pūtea. Nō reira, he mea nui kia mārama ngā pakihi hou ki ā rātou hiahia pakihi, ā, kia whiriwhiria te puna pūtea tino tika.
Mā ngā rautaki tika, tae atu ki te whakamana i te mākete, ngā tono kaha, te whatunga, me ngā mahi tahi me ngā whare rangahau me ngā tari kāwanatanga, ka taea e ngā pakihi hou i roto i te rāngai hī ika te wikitoria i ngā wero putea me te whakatutuki i te angitu mō te wā roa. Hei whakamutunga, ehara i te mea ka puta mai he painga pūtea anake i roto i tā rātou angitu engari ka whai wāhi atu hoki ki te pumau o te umanga hī ika me te taiao moana hauora ake.
