Me pēhea te whakanui ake i te whai wāhi a te kiritaki: Ngā rautaki whai hua
Kua noho te taunekeneke ki ngā kiritaki hei wāhanga nui o te whakatau i te angitu, i te korenga rānei o tētahi pakihi. I tēnei ao matihiko, ehara i te mea ko te hoko hua, ko te ratonga rānei te kaupapa o te taunekeneke whai hua ki ngā kiritaki; engari ko te waihanga i ngā wheako e kore e warewaretia, me te mea kia mōhiotia, kia whai mana hoki ngā kiritaki. I roto i tēnei tuhinga, ka matapakihia e mātou ētahi huarahi whai hua hei whakapai ake i te taunekeneke ki ngā kiritaki, hei āwhina hoki i tō pakihi kia tipu.
Te Mārama ki ō Kaihoko
He taahiraa tuatahi nui te mārama ki ngā hiahia me ngā matea o ngā kiritaki. He maha ngā huarahi e taea ai te whiwhi i tēnei mātauranga:
1. Ngā Rangahau me ngā Pātai
He taputapu pai ngā rangahau hei ako i ngā mea e hiahiatia ana e ngā kiritaki. Me whakarite kia motuhake, kia hāngai hoki ngā pātai ki tō hua, ki tō ratonga rānei. Ka taea e koe te tuku i ēnei rangahau mā te īmēra, te tāpiri rānei ki tō paetukutuku.
2. Tātari Raraunga
Whakamahia ngā taputapu tātari raraunga hei mārama ki ngā whanonga a ngā kiritaki. Hei tauira, ka taea e Google Analytics te āwhina i a koe ki te mārama ki te taunekeneke a ngā kiritaki ki tō paetukutuku me ngā wāhanga o reira e tino kukume ana i tō rātou aro.
3. Urupare Tika
Hoatu te whai wāhitanga ki ngā kiritaki ki te tuku urupare tika. Ka taea tēnei mā te puka urupare i runga i tō paetukutuku, i tētahi wāhanga kōrero i runga i ngā pāpāho pāpori, mā te kōrerorero ora rānei.
Te Hanga i tētahi Hononga Kaha
Kia mārama koe ki ō kiritaki, ko te mahi e whai ake nei ko te hanga hononga pakari ki a rātou. Mā te hononga pakari i waenga i te pakihi me āna kiritaki ka taea te whakatipu i te pono me te whakawhirinaki.
1. Whakawhaiaro
Whakamahia ngā raraunga kei a koe hei whakawhaiaro i te wheako o te kiritaki. Hei tauira, whakamahia ngā ingoa o ngā kiritaki i roto i ō whakawhitiwhiti kōrero, ā, tuku atu he tūtohutanga hua e rite ana ki ō rātou hiahia.
2. Ratonga Tere me te Hoa
He mea nui te ratonga tere, atawhai hoki kia mōhio ai ngā kiritaki he mea nui rātou. Whakangunguhia tō tīma ratonga kiritaki kia tere tonu te whakautu me te aroha.
3. Kaupapa Pono
He huarahi pai ngā kaupapa pono ki te whakanui ake i te whai wāhi mai o ngā kiritaki. Tukuna he whakatenatena, pērā i ngā hekenga utu, ngā koha rānei, ki ngā kiritaki e hoko pinepine ana i ō hua, i ō ratonga rānei.
Te Whakamahi i te Hangarau hei Whakapai ake i te Taunekeneke
I tēnei ao matihiko, he mea nui te hangarau ki ngā taunekeneke a ngā kiritaki. Anei ētahi huarahi hei whakamahi i te hangarau hei whakapai ake i ngā taunekeneke a ngā kiritaki.
1. Pāpāho Pāpori
He taputapu pai ngā pāpāho pāpori hei taunekeneke ki ngā kiritaki. Whakamahia ngā papaaho pēnei i a Pukamata, Instagram, me Twitter hei whakawhitiwhiti kōrero tika ki a rātou. Kia mahara ki te whakautu wawe ki ngā urupare me ngā karere.
2. Pūmanawa Kōrerorero
Ka taea e ngā karetao kōrerorero te āwhina i te whakahaere aunoa i ngā taunekeneke a ngā kiritaki. Ka taea e tētahi karetao kōrerorero kua whirihorahia pai te whakarato whakautu tere ki ngā pātai noa, ka wātea ai tō rōpū ratonga kiritaki ki te arotahi ki ngā take uaua ake.
3. Email Marketing
Ko te hokohoko īmēra tētahi o ngā huarahi tino whai hua ki te whakawhitiwhiti kōrero ki ngā kiritaki. Tukuna mai he īmēra kei roto ngā ihirangi e tika ana me ngā tuku motuhake e hāngai ana ki ngā hiahia o ō kiritaki.
Te Whakawhanake i ngā Ihirangi e Hāngai ana, e Whakahihiri ana hoki
Ko te ihirangi te kingi, ā, ka taea e ngā ihirangi pai te whakanui ake i te whai wāhi mai o ngā kiritaki. Anei me pēhea te whakawhanake i ngā ihirangi e tika ana, e whakahihiri ana hoki.
1 Parau
He huarahi pai te blog hei whakapuaki i ngā kōrero me te whakaatu i tō pūkenga i roto i tētahi mara. Waihangahia he tuhinga whai kōrero e tika ana mō ngā hiahia o ō kiritaki.
2. Ataata
He tino rongonui te ataata i ēnei rā. Waihangahia he ataata akoranga, he arotake hua, he kōrero rānei mō ngā kiritaki hei hopu i te aro me te whakapiki i te whai wāhi.
3. Ngā Whakaahuatanga
He huarahi whai hua ngā whakairoiro hei whakaatu i ngā raraunga me ngā mōhiotanga ā-kanohi. He ngāwari te tohatoha i ngā whakairoiro whakahihiri, whai kōrero hoki, ā, ka kukume i te aro o ngā kiritaki.
Te Whakahaere i ngā Huihuinga me ngā Whakatairanga
Ka taea e ngā huihuinga me ngā whakatairanga te whakanui ake i te hihiri me te whai wāhi mai o ngā kiritaki. Anei ētahi whakaaro mō ngā huihuinga me ngā whakatairanga ka taea e koe te whakatinana.
1. Huihuinga Tukutuku
He huarahi pai ngā hui tukutuku ki te whakarato i ngā kōrero whai hua ki ō kiritaki. Kōwhiria he kaupapa whakamere, whai tikanga hoki, ā, tonoa ngā tohunga ki te whakapuaki i ō rātou mōhiotanga.
2. Ngā Whakataetae me ngā Hoatu Taonga
He huarahi ngahau ngā whakataetae me ngā koha hei whakanui ake i te whai wāhi ki ngā pāpāho pāpori. Kia tino ātaahua, kia whai pānga hoki ngā taonga e tukuna ana ki tō hua, ki tō ratonga rānei.
3. Ngā Takahanga Tuimotu
Ki te taea, whakahaerehia ngā huihuinga tuimotu pēnei i ngā whare tuwhera, ngā wānanga, ngā awheawhe rānei. Mā ēnei huihuinga ka whai wāhi koe ki te taunekeneke tika ki ngā kiritaki, me te hanga hononga kaha ake.
Te Ine me te Aromatawai i ngā Taunekeneke
Ko te taahiraa whakamutunga ko te ine me te aromatawai i te whai huatanga o tō rautaki whakauru kiritaki. Ki te kore he aromatawai tika, he uaua ki te mōhio he aha te mea e mahi ana, me he aha hoki me whakapai ake.
1. Ngā Tohu Matua mō te Mahi (KPI)
Tautuhia ngā KPI e tika ana hei ine i ngā taunekeneke a ngā kiritaki, pēnei i te reiti whai wāhi pāpāho pāpori, te reiti tahuritanga īmēra, te reiti pupuri kiritaki rānei.
2. Urupare a te Kaihoko
Tono tonu ki te tono urupare mai i ngā kiritaki kia mōhio ai koe ki ō rātou whakaaro mō ō rātou wheako. Whakamahia ēnei urupare hei whakapai ake i ngā mea e tika ana.
3. Tātari Raraunga
Whakamahia ngā taputapu tātari raraunga hei aroturuki me te aromatawai i te mahi a tō rautaki. Mā ēnei raraunga ka whakaratohia he māramatanga whai hua hei whakapai ake i te whai wāhi a meake nei.
Whakamutunga
Ehara i te mahi ngāwari te whakapai ake i te whai wāhitanga o ngā kiritaki, engari he mea nui ki te angitu mō te wā roa o tō pakihi. Mā te mārama ki ō kiritaki, te hanga whanaungatanga kaha, te whakamahi i te hangarau, te whakawhanake i ngā ihirangi e tika ana, te whakahaere i ngā huihuinga me ngā whakatairanga, me te ine me te aromatawai i te whai wāhitanga, ka taea e koe te waihanga i ngā wheako whakamīharo me te maumahara mō ō kiritaki.
Kia maumahara ko te whai wāhi pai ki ngā kiritaki ehara i te mea ko te hoko noa i tētahi hua, i tētahi ratonga rānei, engari ko te hanga hononga kaha, whai hua hoki mō te katoa. Mā te whakapau kaha tonu me te rautaki tika, ka taea e koe te whakapai ake i te whai wāhi ki ngā kiritaki me te kawe i tō pakihi ki te taumata e whai ake nei.
