Rautaki Pakihi me te Whakahaere
I tēnei ao pakihi tere haere o ēnei rā, ehara i te mea ko ngā ariā rūma poari anake te rautaki pakihi me te whakahaere, engari ko te tūāpapa mō te oranga me te tipu. He maha ngā pakihi e hinga ana, ehara i te mea nā te ngoikore o ngā hua, engari nā te kore o te aronga mārama, te kore e whakatinana i ngā mahere, te kore rānei i rite mō ngā huringa mākete. E matapakihia ana i tēnei tuhinga te whanaketanga o te rautaki pakihi, te whakatinanatanga a te whakahaere, me ngā mahi whai hua mō ngā kamupene ki te whakataetae pumau.
1. Te Mārama ki te Rautaki Pakihi: Te Aronga e Whakatau ana i te Ao o Muri Mai
He mahere whānui te rautaki pakihi hei whakatutuki i ngā whāinga a te kamupene mā roto i ngā kōwhiringa whai whakaaro: ko ēhea mākete hei mahi mā rātou, he aha te uara hei tuku, me pēhea te wehewehe a te kamupene i a ia anō mai i ngā kaiwhakataetae. Ehara i te mea ko ngā whāinga hoko anake te kaupapa o te rautaki; engari ko ngā whakataunga nui pērā i te whakatau i te tauira pakihi, te wehewehenga kiritaki, te tūnga waitohu, tae atu ki ngā haumitanga hangarau.
E toru ngā pātai matua ka whakautua e tētahi rautaki pai:
1. Kei hea tātou e whakataetae ai? (mākete, wāhanga, rohe, hongere tohatoha)
2. Me pēhea tātou e toa ai? (ngā painga whakataetae: te utu, te kounga, te auahatanga, te ratonga)
3. He aha ngā mea e hiahiatia ana e tātou? (ngā pūkenga: ngā rauemi tangata, ngā pūnaha, te ahurea, ngā tukanga, ngā whatunga)
Ki te kore he whakautu mārama, ka ngāwari noa iho te mau o ngā kamupene ki ngā mahi pukumahi o ia rā, ā, kāore e hua mai he tipu whai tikanga.
2. Te Tūranga o te Whakahaere: Te Huri i ngā Mahere hei Hua
Mena ko te rautaki te mahere, ko te whakahaere te waka e kawe ana i te kamupene ki tōna ūnga. Ko te whakahaere e kapi ana i te whakamahere, te whakarite, te arahi, me te whakahaere i ngā rauemi hei whakatutuki i ngā whāinga me te whai hua.
Ka taea e te whakahaere pakari te:
– Te huri i ngā rautaki hei kaupapa mahi ka taea te ine
– Whakatakotoria ngā kaupapa matua, kaua e tāpiri noa i te mahi
– Te whakawhanake i tētahi hanganga whakahaere mārama, whai hua hoki
– Whakahaerehia te mahi a ngā kaimahi mā te whakamahi i ngā KPI me ngā aromatawai
– Kia mau tonu te rere o te moni, te kounga me te makona o ngā kaihoko
Kāore he hua o te rautaki pai rawa atu mēnā he ngoikore te whakahaere i roto i tōna tikanga. He rerekē, mā te whakahaere pai me te kore he rautaki tika ka hua ake he kamupene whai hua engari he hē te arataki.
3. Tātari Taiao: Te Pūtake mō te Whakatau
I mua i te whakatau i tētahi rautaki, me mārama te pakihi ki tōna āhua o roto, o waho hoki. Ko ētahi o ngā taputapu tātari e whakamahia whānuitia ana ko:
– SWOT (Ngā Kaha, Ngā Ngoikoretanga, Ngā Huarahi, Ngā Tūponotanga)
Te tautuhi i ngā kaha me ngā ngoikoretanga o roto, tae atu ki ngā whai wāhitanga me ngā tūmomo riri o waho.
– PESTEL (Tōrangapū, Ōhanga, Hapori, Hangarau, Taiao, Ture)
Āwhina ki te kite i ngā āhuatanga whānui ka pā ki te umanga, pēnei i ngā ture, ngā au hangarau, me ngā huringa o ngā whanonga a te tangata.
– Tātaritanga Whakataetae
Tirohia ngā tūranga o ngā kaiwhakataetae: te utu, te kounga, ngā āhuatanga, ngā rautaki whakatairanga, ngā hongere hoko, me ngā wheako o ngā kiritaki.
Ka pai ake te rite o ngā pakihi e mahi tātari ana i ia wā, mō ngā panonitanga. Hei tauira, ina huri ngā au hokohoko ki te mamati, kua whai hongere hokohoko ipurangi, kua whai rautaki hokohoko raraunga rānei ngā kamupene.
4. Te Whakatau i te Painga Whakataetae
Ko te painga whakataetae te take e whiriwhiri ai ngā kiritaki i tētahi pakihi i tētahi atu. I te nuinga o te wā, he maha ngā huarahi ka taea e koe te whakamahi:
1. Te Arahi i te Utu (te hiranga o te utu)
Te tuku utu iti iho mā te whakaputa, te whakahaere ratonga, te whai huatanga rānei i runga i te tauine.
2. Te Whakarerekētanga
Tuku uara ahurei: hoahoa, kounga, ratonga, auahatanga, ahua waitohu rānei.
3. Rautaki Arotahi (arotahi motuhake)
Whāia hōhonu ngā wāhanga motuhake, hei tauira, ngā hua e tika ana mō ngā whaea whāngai u, te kawhe kounga teitei kotahi-taketake, ngā ratonga tohutohu rānei mō ngā pakihi me ngā umanga iti, pakihi iti (MSME).
He mea nui, me uaua te whai i te painga whakataetae, me whai pānga ki ngā kiritaki, ā, me pumau mā roto i ngā pūnaha ā-roto pakari.
5. Rautaki Whakahaere: Te Whakarite i ngā Tukanga kia Tūturu
Me whakamaori te rautaki pakihi ki te rautaki whakahaere. Kei roto i tēnei ko te whakahaere a te kamupene i te whakaputa, te hoko, te ratonga, me te tohatoha. He maha ngā raruraru pakihi e puta mai ana ehara i te kore whakaaro, engari mai i ngā tukanga kore whakaritenga: te korenga o ngā taonga, te kounga koretake, te puhoi o te ratonga, te nui rawa rānei o ngā utu.
Ko ētahi o ngā mahi whakahaere mahi nui:
– Whakapūmau i ngā SOP kia pumau ai te kounga o ngā hua/ratonga
– Te whakahaere i ngā rawa e hangai ana ki ngā raraunga (kaua ko ngā whakatau tata anake)
- Te ine i te wā whakaputa me te wā tuku
– Whakapai tonu
Mā ngā mahi pai ka taea e ngā pakihi te tipu me te kore e whakaiti i te kounga.
6. Whakahaere Pūtea: Te Pupuri i te Manawa Pakihi
He maha ngā wā ka rahua ngā rautaki tipu nā te mea kāore ngā kamupene i te rite ā-pūtea. Tērā pea ka piki ake ngā hoko, engari ka pau te moni nā ngā utu mai i ngā kiritaki o nāianei, te nui haere o ngā taonga, te nui rawa rānei o ngā whakapaunga whakatairanga.
Ko te whakahaere pūtea hauora ko:
– Te whakamahere tahua me te whakahaere utu
– Te whakahaere i ngā rerenga moni o ia rā, o ia marama hoki
– Tātaritanga hua mō ia hua me ia hongere hoko
– Te whakamahere haumitanga me te whakaiti i ngā mōrearea
Mā te raraunga pūtea tika, ka taea e ngā kamupene te whakatau tere: ko ēhea ngā hua hei whakapai ake, ko ēhea hei whakamutu, me te wā tika mō te whakawhānui.
7. Te Whakahaere Rauemi Tangata: Te Hanga i tētahi Tīma e Neke Ana i roto i te Ngākau Kotahi
Ka whai hua anake ngā rautaki me ngā pūnaha mēnā ka whakatinanahia e te hunga tika. Kāore te whakahaere rauemi tangata i te whakauru atu ki te mahi kimi tāngata, engari ka uru atu ki te whakawhanake i ngā pūkenga, te ahurea mahi, tae atu ki ngā pūnaha utu.
Ngā mea ka taea e ngā kamupene te mahi:
– Kimihia kia rite ki ngā hiahia rautaki, kaua e whakakī noa i ngā tūranga takoto kau
– Te whakawhanake i ngā KPI e whai kiko ana, e hangai ana ki ngā whāinga pakihi
– Whakangungu i ngā kaimahi kia āhei ki te whai i ngā huringa o te hangarau me te mākete
– Te hanga i tētahi ahurea o te whakawhitiwhiti kōrero tuwhera me te mahi tahi a ngā tīma
Mā te tīma pakari ka tere ake, ka urutau ake, ka ōrite ake hoki te whakatinanatanga o te rautaki.
8. Auahatanga me te Hangarau: Te Kī ki te Urutau
Tata ki ngā rāngai katoa e pāngia ana e te mamati. Me whakamahi ngā pakihi i te hangarau hei whakanui ake i te whai huatanga me te whakapakari i ngā whanaungatanga kiritaki. Hei tauira:
– Pūnaha POS me te whakahaere taonga mō te hokohoko
– CRM hei hopu i ngā whanonga a ngā kiritaki me te whakapiki i te pupuri
– Tātari raraunga hei whakatau i ngā rautaki hokohoko tino whai hua
– Whakahaere aunoa i te whakahaere kia taea ai e ngā tīma te arotahi ki ngā mahi tino whai hua
Kāore te auahatanga e tohu i te waihanga i tētahi hua hou i ngā wā katoa. Tērā pea ka uru atu ki te whakapai ake i ngā tukanga, te ratonga kiritaki, te whakangawari rānei i ngā tauira utu.
9. Te Ine i te Mahi: Me Kitea te Rautaki i roto i ngā Tau
Kia whai hua ai tētahi rautaki, me mārama ngā tohu mō ngā kamupene. Ko ētahi o ngā mehua e whakamahia whānuitia ana ko:
– Te tipu o te moni whiwhi me te hua kupenga
– Tapeke hua mō ia hua
– Te reiti pupuri kiritaki me te Kaute Kaiwhakatairanga Kupenga (NPS)
– Te whai huatanga o te mahi (te utu mō ia waeine, te tere tuku)
– Te hua o te tīma me te tere o te hurihanga o ngā kaimahi
Mā ēnei raraunga ka āwhina i ngā kaiwhakahaere ki te arotake i ia wā, me te whakatika i ngā raruraru i mua i te horapa haere.
Whakamutunga
Kāore e taea te wehe i te rautaki pakihi me te whakahaere. Mā te rautaki ka ārahi, ko te whakahaere ia ka whakarite kia tutukihia te ahunga mā roto i ngā pūnaha, ngā tīma, me ngā tukanga whai hua. Ko ngā kamupene e tino matatau ana ehara i te mea ko ngā kamupene nui rawa atu, engari ko ngā kamupene e tino mārama ana te arotahi, e tino whai mana ana te whakatinanatanga, ā, e tere ana te urutau.
Mā te tātari tika, te painga whakataetae kaha, ngā mahi whakahaere māmā, ngā pūtea pakari, me te tīma pakari, ka taea e te pakihi te tipu pumau i waenga i te whakataetae kaha haere. Hei whakamutunga, ehara te rautaki i te tuhinga i runga i te pepa, engari he tikanga a te kamupene ki te whakatau tika me te whakahaere tonu i aua whiringa.
