Ngā Tikanga Matatika me te Kawenga Hapori i roto i te Whakahaere
I tēnei ao o te ao whānui me te ao matihiko, ehara i te mea ka aromatawaihia ngā kamupene mā te mahi pūtea anake, engari mā te āhua hoki o tā rātou whakatinana i ngā tikanga matatika me te kawenga pāpori. Kua noho ngā tikanga matatika me te kawenga pāpori hei pou matua e rua o te whakahaere hou, e whakarato ana i te aronga me te aratohu matatika i roto i te whakahaere pakihi. Ka tirohia e tēnei tuhinga te hiranga o ngā tikanga matatika me te kawenga pāpori i roto i te whakahaere, ngā tirohanga maha e pā ana, me ngā tauira o te ao tūturu o tā rātou whakamahinga i roto i te ao pakihi.
He aha ngā Tikanga Matatika i roto i te Whakahaere?
Ko ngā tikanga matatika i roto i te whakahaere e pā ana ki ngā mātāpono me ngā uara matatika e ārahi ana i ngā whakatau me ngā mahi a te kaiwhakahaere. Kei roto i tēnei ko te pono, te ngākau pono, te tika, me te kawenga. Ehara i te mea he kōwhiringa noa iho ngā tikanga matatika, engari he mea nui kei roto i ngā āhuatanga katoa o te whakatau me te mahi pakihi.
Mā ngā kaiwhakahaere e whakatairanga ana i ngā tikanga matatika ka taea te waihanga i tētahi ahurea kamupene pai, te whakanui ake i te whakawhirinaki o ngā kaimahi, me te hanga i tētahi ahua kamupene pai i waenga i ngā kaipupuri hea. Ka āwhina hoki tēnei ki te whakaiti i te mōrearea ture me te whakapakari i te pumau o te pakihi mō te wā roa.
Te Kawenga Hapori a te Kamupene (CSR)
Ko te Kawenga Hapori Pakihi (CSR) he ariā e whai kawenga ai ngā kamupene mō ngā pānga pāpori, taiao, me te ōhanga o ā rātou mahi. Ehara i te mea ko te whakatutuki i ngā ture anake te whāinga o te CSR, engari he nui atu i tēnā mā te mahi tūao hei hanga hononga pai ki ngā hapori me ngā taiao e mahi ana rātou.
Te Hiranga o ngā Tikanga Matatika me te Kawenga Hapori i roto i te Whakahaere
1. Te Hanga i tētahi Whakaahua Pai: Mā ngā tikanga matatika me ngā tikanga pāpori ka taea te hanga i tētahi whakaahua pai mō tētahi kamupene i te aroaro o te marea. He nui ake te whakawhirinaki me te pono o ngā kaihoko ki ngā kamupene mārama, ā, he kaha hoki te whakapau kaha ki te kawenga pāpori.
2. Te Whakanuia o te Makona o ngā Kaimahi: Ko ngā kaiwhakahaere matatika me ngā kamupene e whakatairanga ana i te kawenga pāpori he nui ake ngā kaimahi e makona ana, e pono ana hoki. Ka taea e tēnei te whakanui ake i te hua me te whakaiti i te hurihanga o ngā kaimahi.
3. Te Whakaiti i ngā Mōrearea: Mā te whakatairanga i ngā tikanga matatika, ka taea e ngā kamupene te whakaiti i ngā momo mōrearea, tae atu ki ngā mōrearea ture, pūtea, me te ingoa pai. Ko ngā kamupene e mahi ana i ngā mahi hē i te tikanga matatika, ka pāngia e ngā pānga ture, ka ngaro hoki te whakawhirinaki o te marea.
4. Te Oranga Pakihi: Ko te kawenga pāpori te mea nui ki te whakatutuki i te oranga pakihi mō te wā roa. Mā te pupuri i ngā whanaungatanga pai ki ngā hapori me te taiao, ka taea e ngā kamupene te whakarite kei a rātou he "raihana pāpori" ki te whakahaere.
Ngā Wero i te Whakatinanatanga o ngā Tikanga Matatika me te Kawenga Hapori
1. Taupatupatu Pānga: Tērā pea ka tūtaki ngā kaiwhakahaere ki ngā āhuatanga e taupatupatu ai ngā pānga pakihi ki ngā mātāpono matatika, ki te kawenga pāpori rānei. He raruraru kei waenganui i te whiriwhiri i ngā hua mō te wā poto me te pumau mō te wā roa.
2. Ngā Utu Whakatinanatanga: He maha ngā wā e hiahiatia ana he haumitanga nui hei whakatinana i tētahi kaupapa CSR whai hua. Me tohatoha e ngā kamupene ngā rauemi ki ngā kaupapa kāore pea e puta he hua pūtea tonu.
3. Huringa Ahurea Whakahaere: Ko te hanga i tētahi ahurea kamupene matatika me te kawenga pāpori me whai huringa nui ki ngā uara me ngā mahi o ia rā. He wero nui tēnei, inā koa i roto i ngā kamupene nunui he ahurea kua whakatōkia.
4. Te Ine me te Pūrongo: He uaua pea te aromatawai i te pānga o ngā kaupapa CSR me ngā mahi matatika. Me whakawhanake e ngā kamupene ngā inenga tika hei ine me te pūrongo tika i ā rātou mahi.
Akoranga Take: He Kamupene e Angitū ana ki te Whakatinana i ngā Tikanga Matatika me te Kawenga Hapori
1. Patagonia: E mōhiotia ana tēnei kamupene kākahu o waho mō tōna kaha ki te tautoko i te taiao. E whakatinanahia ana e rātou ngā kaupapa maha pēnei i te whakamahi i ngā rauemi hangarua, te whakaiti i ngā para, me te whakatairanga i te mōhiotanga ki te taiao. He kaupapa "1% mō te Ao" anō tā Patagonia, e koha ana i te 1% o āna hoko hei tautoko i ngā kaupapa taiao.
2. Ngā Hu TOMS: E mōhiotia ana a TOMS mō tana tauira pakihi "Kotahi mō te Kotahi", arā, i ia wā ka hoko te kaihoko i tētahi takirua hu, ka koha te kamupene i tētahi takirua ki tētahi tamaiti e hiahia ana. He nui te pānga o tēnei tauira ki te hapori, ā, kua āwhina i a TOMS ki te hanga i tētahi ingoa pakari hei kamupene whai kawenga hapori.
3. Unilever: Kei te whakatinanahia e Unilever tētahi "Mahere Oranga Tauwhiro," e whai ana kia whakaitihia te pānga taiao o āna mahi, kia pai ake te hauora me te oranga o ngā hapori, kia piki ake hoki te moni whiwhi a te miriona tāngata. E whakatairanga ana hoki a Unilever i te tauwhiro puta noa i tana mekameka tuku.
Te Hanga Tikanga Matatika me te Kawenga Hapori i roto i ngā Whakahaere
1. Mātauranga me te Whakangungu: Me whakaako, me whakangungu hoki ngā kaiwhakahaere me ngā kaimahi ki te hiranga o ngā tikanga matatika me te kawenga pāpori. Ka taea tēnei mā roto i ngā wānanga, ngā awheawhe, me ngā kaupapa whakangungu ā-roto.
2. Ngā Kaupapa Here me ngā Aratohu Matatika: Me mārama ngā kaupapa here me ngā aratohu a ngā kamupene e pā ana ki ngā matatika me te kawenga pāpori. Mā tēnei ka whakaratohia he aratohu mārama mō ngā mema katoa o te whakahaere i roto i ā rātou mahi me ā rātou whakatau.
3. Te whakatūnga o tētahi Komiti Matatika me te CSR: Mā te whakatūnga o tētahi komiti hei tirotiro i te whakatinanatanga o ngā kaupapa here matatika me te CSR ka āwhina i te whai i ēnei mahi, ā, ka whakakahangia hoki puta noa i te whakahaere.
4. Whakawhitiwhiti Kōrero Mārama: Me whakawhitiwhiti kōrero tonu ngā kamupene mō ā rātou mahi matatika me te CSR ki ngā kaimahi, ki ngā kaipupuri hea, me te marea. Mā tēnei ka hanga whakawhirinaki, ka whakarite hoki i te kawenga.
5. Ngā Utu me te Whakamihi: Mā te whakamihi i ngā kaimahi e whakaatu ana i ngā whanonga matatika me te whai wāhi ki ngā mahi kawenga pāpori ka akiaki i a rātou ki te mahi tonu i runga i ngā uara o te kamupene.
Whakamutunga
He wāhanga nui ngā tikanga matatika me te kawenga pāpori o te whakahaere o ēnei rā. Ehara i te mea ka pā noa ki te mahi pūtea a te kamupene engari ka hanga anō hoki i tōna ahua me ōna whanaungatanga ki ngā kaipupuri hea. Mā te aro atu ki ngā wero me te whakatinana i ngā mahi matatika me te kawenga pāpori, ka taea e ngā kamupene te waihanga i tētahi taiao mahi pai ake, te hanga whakawhirinaki a te marea, me te whakatutuki i te pumau mō te wā roa.
Me mārama ngā kaiwhakahaere me ngā kaiārahi pakihi ehara te haumi ki ngā tikanga matatika me te kawenga pāpori i te whakapaunga maumau, engari he haumitanga mō te heke mai ka puta he hua nui mō te wā roa. Nō reira, ko te whakahaere matatika me te kawenga pāpori te mea nui ki te angitu i roto i te ao pakihi e piki haere ana te whakataetae me te hihiri.
