Ngā Tikanga Hoahoa USP Ahurei
I tēnei mākete e piki haere ana te kikī o te tangata, kāore e ranea te hua "pai" anake. He maha ngā pakihi e tuku ana i te kounga ōrite, ngā utu whakataetae, me ngā whakatairanga kaha. I tēnei āhuatanga, ko te waitohu e mārama ana te rerekētanga koia te mea e maumaharatia ana, e ngāwari ana hoki te whiriwhiri. Koinei te wāhi e uru mai ai te USP (Unique Selling Proposition): he take motuhake e whiriwhiri ai ngā kiritaki i a koe i runga i ētahi atu. Heoi, kāore e tika kia rerekē, kia uaua rānei te "ahurei". He māmā, he whai tikanga, ā, kua whakamātauhia te USP kaha.
E matapakihia ana e tēnei tuhinga ngā tikanga mō te hanga i tētahi USP ahurei tino - ehara i te mea he pepeha noa iho - kia māmā ake ai te whakanoho, te hokohoko, me te maumahara i tō pakihi.
He aha te USP, ā, he aha i hiranga ai?
Ko te USP he uara wehewehe matua kei tō pakihi anake (ko te mea tino kaha rānei), e whakapono ai ngā kiritaki ko koe te whiringa pai rawa atu mō tētahi hiahia. He āwhina te USP whai hua i roto i:
1. Whakamāramahia te tūnga o tō ūnga: ko wai tō ūnga me te aha ngā mea e toa ai koe i roto i ō rātou hinengaro.
2. Whakanuia te whai huatanga o te hokohoko: ka arotahi ake ngā pānuitanga, ngā whārangi taunga, me ngā ihirangi.
3. Whakakahangia te take mō te hoko: he mārama te tautohe a ngā kaihoko mō te whiriwhiri i a koe.
4. Āta karohia ngā pakanga utu: ki te mea ko ngā whakahekenga utu anake te patu, ka memeha haere ngā tawhē.
He maha ngā pakihi kāore e hanga i tētahi USP nā te mea ka taka rātou ki roto i te mahanga o ngā kereme whānui pēnei i te "kounga pai rawa atu," "ratonga tuatahi," "utu whaitake rānei." Ehara ēnei kīanga i te kino, engari ehara i te mea ahurei nā te mea ka taea e ō hoa whakataetae katoa te kī.
Ngā āhuatanga USP ahurei me te kaha
I mua i te urunga atu ki te tikanga, me mārama tuatahi ki ngā paerewa o tētahi USP pai. Ko ngā āhuatanga o tētahi USP kaha ko ēnei:
– Tauwhāiti: e whakahua ana i ngā āhuatanga mārama, kaua i ngā kereme whakarāpopoto.
– E tika ana: e aro ana ki ngā matea, ngā raruraru, ngā wawata rānei o te kiritaki.
– Kua whakamātauhia: he taunakitanga, he tikanga, he tukanga rānei e whakaponohia ai.
– Rerekē: kāore i te noa i roto i tō wāhanga, he pai ake rānei tāu mahi.
– Ngāwari ki te mārama: ka taea te hopu i roto i ētahi hēkona ruarua.
Ki te kore e taea te whakamārama i tō USP i roto i tētahi rerenga kōrero koi, kāore pea i te arotahi.
Tikanga 1: Tīmata ki te raruraru tino utu nui mō te kiritaki
Ko ngā USP tino kaha ka puta ake i ngā raruraru tino nui. Hei mahi i tēnei, tautuhia te "utu" ka pā ki te kiritaki mēnā kāore te raruraru e whakatauhia, hei tauira:
– te wā moumou
– te mōrearea o te korenga
– te ahotea me te koretake
– te moni i puta mai i te whakamātautau me te hapa
– te ingoa kino (mō ngā pakihi-pākihi)
Hei tauira, i roto i ngā ratonga hoahoa, he whānui tonu te USP "hoahoa tere". Engari ki te mōhio koe ko te raruraru nui rawa atu o ō kiritaki ko ngā whakatikatika mutunga kore, ka taea e koe te waihanga i tētahi USP pēnei i: "Ngā hoahoa hou me te pūnaha whakatikatika hanganga: ka oti i roto i ngā rā pakihi e 7 me te kore e hoha te whakahoki-me-te-whakahoki."
I konei, ehara i te mea kei te hoko "tere" noa koe, engari kei te hoko "i te tino pono o te tukanga".
Tikanga 2: Kimihia te "tikanga ahurei"
Ehara i te mea ko ngā hua anake te hoko a ngā kaihoko, engari ko ngā take i tutuki ai aua hua. Ko tētahi tikanga ahurei he huarahi, he tikanga, he pūnaha rānei e wehewehe ana i a koe.
Pātai atu:
– He aha ngā mahi e mahia ana e koe kāore e mahia e ō hoa whakataetae?
– He aha ngā anga, ngā pūnaha rānei o roto ka taea te whakaingoa?
– He aha ngā paerewa whakahaere e whakarite ana i te kounga pumau?
Hei tauira, ehara i te "akoranga Ingarihi pai rawa atu", engari:
"Te Tikanga Whakaharatau Kōrero 3-2-1: 3 meneti whakarongo, 2 meneti tāwhai, 1 meneti kōrero—10 meneti o te whakaharatau i ia rā mō te ahunga whakamua tūturu."
Mā ngā tikanga, ka nui ake te pono o ngā kereme, ā, ka māmā ake te maumahara.
Tikanga 3: Te tohungatanga ki tētahi wāhanga motuhake (USP motuhake)
Ko tētahi o ngā huarahi māmā ki te "ahurei" ko te whiriwhiri i te hunga e mahi ana koe. Engari ko te ngana ki te hoko atu ki te katoa, mā te arotahi ki tētahi rōpū motuhake koe e tū motuhake ai.
Tauira:
– “Kaihokohoko whenua” vs “Kaihokohoko whenua e tohunga ana ki ngā whare o ngā kaihoko tuatahi i raro i te 800 miriona”
– “Te kai hauora” vs “Te whakarite kai nui-pūmua mō ngā kaimahi tari e whakakori tinana ana i te whare takaro”
Mā ngā wāhanga mārama ka taea e koe te waihanga karere koi ake, ngā tuku kua whakaritea, me ngā ihirangi e tika ana. Ko te mea ahurei ehara i te hua anake, engari ko te taunga hoki.
Tikanga 4: Meinga te taunakitanga hei wehewehe (USP e hangai ana ki te taunakitanga)
Mena he maha ngā kereme kei roto i tō mākete, ko te taunakitanga te mea ahurei. Ka taea te kī ko:
– ngā tau (tukunga 2 hāora, tika 99%)
– ngā taunakitanga motuhake
– ngā rangahau take i mua–i muri
– ētahi tiwhikete/paerewa
– taurangi māia (pūtāhui)
Ngā tauira o ngā USP kei roto ngā taunakitanga:
"Te horoi whare me te taurangi: mēnā kei te paru tonu ngā wāhi, ka hoki mai tā mātou tīma me te kore utu i roto i ngā haora 24."
Ehara tēnei momo whakamana i te taputapu whakatairanga noa iho; e whakaatu ana i te whakapono ki te kounga, ā, e whakaiti ana hoki i te mōrearea mō ngā kiritaki.
Tikanga 5: Whakakotahitia ngā uara e rua kāore i te tata
He maha ngā momo taurite: he tere, he ātaahua, he iti te utu, he pakari, he kounga teitei, he whai hua. Ka puta he USP ahurei ina whakakotahi angitu koe i ngā mea e rua kāore e pai te haere tahi.
Tauira:
– “Tere + tika” (hei tauira, ratonga tā i taua rā anō me te kore e whakaiti i te kounga tae)
– “Premium + easy” (ngā hua tiaki kiri kounga teitei me ngā tohutohu whakamahi tino māmā)
– “Ritenga + utu tika” (whakaritenga iti engari whai hua)
Ko te mea nui: me tūturu te whakakotahitanga, kaua e waiho hei oati noa iho.
Tikanga 6: Hurihia ngā āhuatanga hei painga paparanga
He maha ngā USP e mutu ana ki ngā āhuatanga: "kowiri tira," "te whakamahi i te AI," "karekau he matū tiaki." Heoi, he nui ake te hiahia o ngā kaihoko ki ngā painga. Whakamahia tēnei tauira:
Ngā Āhuatanga → Ngā Painga Tonu → Pānga Whakamutunga
Tauira:
"te whakamahi i ngā rauemi kounga kai" → "te haumaru ki te whakamahi i ia rā" → "he rangimārie ake mō te whānau".
Ka nui ake tō hononga i ngā āhuatanga ki te pānga ki te oranga o ngā kiritaki, ka nui ake te whaiaro me te mana o te USP.
Tikanga 7: Whakamātauria tō USP me ngā pātai māmā e 5
I mua i te whakamahinga i roto i ngā rauemi waitohu, whakamātauria tō USP mā te whakamahi i ngā pātai e whai ake nei:
1. Ka taea e ngā kaiwhakataetae te kī i taua mea anō? Mena koinā, whakawhāitihia, tāpirihia rānei ngā tikanga/taunakitanga.
2. Kei te aro nui ngā kaihoko? Ki te kore e ea he raruraru nui, kāore he painga o te USP.
3. Ka taea te whakamana? He ngāwari te whakahē i ngā kereme kāore he taunakitanga.
4. He māmā noa iho te mārama i roto i te 5 hēkona? Ki te roa rawa, whakangawaritia.
5. He rite tonu ki ngā āheinga whakahaere? Me tutuki te USP i ia rā, i ia rā.
Ehara te USP pai i te mea he rawe te tangi, engari he mea ka taea e koe te whakatinana i ngā wā katoa.
Tauira tere hei hanga USP
Ka taea e koe te hoahoa i tētahi USP mā te whakamahi i te tātai e whai ake nei:
Mō [whāinga], ka āwhina mātou i [whāinga] me [tikanga ahurei], kia [hua/painga ka taea te ine], me te kore [aukati nui].
Tauira:
"Mō ngā kaipupuri pakihi iti me ngā pakihi iti o te ao tunu kai, ka āwhina mātou ki te whakapiki i ngā ota auau mā te whakamahi i tētahi pūnaha pono WhatsApp aunoa, kia hoki mai ai ngā kiritaki i te iti rawa kia rua ngā wā i te marama, me te kore e hiahiatia he tono tāpiri."
Mā tēnei tauira koe e akiaki kia tino mārama: ko wai, he aha te raruraru, me pēhea, he aha te putanga, me te aha hei karo.
Te Katinga
Ko te hanga i tētahi USP ahurei ehara i te mea ko te kimi i tētahi kīanga hokohoko e pai ana te tangi, engari ko te kimi me te mau i ngā mea tino rerekē: ngā raruraru e tino hira ana ki ngā kiritaki, ngā tikanga e taea ai e koe te whakatutuki i aua mea, ngā taunakitanga hei tautoko i ō kereme, me te arotahi tika ki te wāhanga. Ina mārama tō USP, ka nui ake te penapena pūngao o tō rautaki hokohoko: kāore koe e hiahia ki te hamama nui ake—me kōrero noa koe i ngā mea tika ki te hunga tika.
Ki te hiahia koe, ka taea e au te āwhina i a koe ki te whakawhanake i ngā kōwhiringa USP e 3–5 mō tō pakihi. Tukuna mai ki ahau: tō momo pakihi, ngā kiritaki matua, ngā kaiwhakataetae tata, me ngā painga o tō tukanga/hua.
