Ngā Tikanga mō te Tāutu i ngā Hiahia o te Kaihoko
I tēnei ao pakihi e piki haere ana te whakataetae, ehara i te mea he painga tāpiri noa iho te mārama ki ngā hiahia o ngā kiritaki, engari he tūāpapa matua mō te oranga me te tipu. Ahakoa he hua pai, ka rahua pea mēnā kāore e aro ki ngā raruraru tūturu o ngā kiritaki, engari ka taea e te ratonga koretake te eke ki te taumata teitei ina tino rite ki ā rātou tumanakohanga. Nō reira, ko te kaha ki te tautuhi tika i ngā hiahia o ngā kiritaki he pūkenga rautaki e tika ana mō ngā kaipakihi, ngā kaihokohoko, ngā kaiwhakahaere hua, me ngā tīma ratonga kiritaki. Ka matapakihia e tēnei tuhinga ngā tikanga mahi me ngā tikanga pūnaha mō te tautuhi i ngā hiahia o ngā kiritaki, e kitea ana, e kitea ana hoki.
1. Kia Mārama ki ngā Momo Hiahia a te Kaihoko
I mua i te ruku hohonu ki ngā tikanga, he mea nui kia mārama kāore ngā hiahia o te kiritaki e whakahuatia tika ana i ngā wā katoa. I te nuinga o te wā, ka taea te whakarōpū i ngā hiahia ki:
1. Ngā hiahia mahi: e pā ana ki ngā painga matua o te hua/ratonga, hei tauira "me tere te tono," "me whakamarie te tūru," "me tuku i te wā tika."
2. Ngā hiahia kare ā-roto: e pā ana ki ngā kare ā-roto, te tuakiri, me ngā wheako, hei tauira, te noho haumaru, te whakahīhī, te maioha, te whakamarie rānei.
3. Ngā hiahia pāpori: e pā ana ki te ahua o te tangata ki te titiro a ētahi atu, hei tauira, te hiahia kia ātaahua ki te mahi ngaio, kia hou, kia ātaahua ki te taiao, kia "neke ake rānei i te akomanga".
4. Ngā hiahia huna (pea): kāore anō kia taea e ngā kiritaki te whakatakoto i aua hiahia, engari ka rongohia i roto i te ahua o ngā amuamu, o ngā arai rānei, hei tauira "Kua hoha ahau ki te whakahoki i ngā raraunga," ahakoa he aunoatanga tā rātou hiahia.
Me āhei te tikanga tautuhi pai ki te tūhura i ēnei paparanga katoa o ngā matea.
2. Uiuitanga ki te Kaihoko
Ko ngā uiui te tikanga tino kaha mō te hura i te "take" o ngā whanonga a te kiritaki. Ko te mea nui ko ngā pūkenga pātai me te whakarongo.
Ngā mahi whai hua:
– Tautuhia ngā wāhanga mārama (hei tauira, ngā kaiwhakamahi hou, ngā kaiwhakamahi pono, ngā kiritaki kua nekehia atu rānei).
– Whakamahia ngā pātai tuwhera: “He aha te wero nui rawa atu i a koe i te…?” kaua ko “He whai hua tēnei āhuatanga?”
– Keria he kōrero tūturu: “Nōnahea te wā whakamutunga i pā mai ai tēnei raruraru ki a koe? Kōrerotia mai ngā mahi.”
– Whakamahia te tikanga “5 He aha ai” hei kimi i te pūtake o te matea.
Ngā tauira o ngā pātai whai hua:
– “He aha te mea i rapu ai koe i tētahi otinga?”
– “He aha ngā otinga kua whakamātauria e koe? He aha i kore ai e mahi?”
– “Mēnā he mea kotahi ka taea e koe te tango atu i roto i tō tukanga, he aha taua mea?”
– “He aha ngā tohu o te angitu mōu?”
Kaua e tuku tere rawa ngā otinga. Kia arotahi ki te mārama ki te horopaki me ngā kaupapa matua a te kiritaki.
3. Te Tirotiro Tika me te Uiuitanga Horopaki
He maha ngā wā, kotahi te mea e kōrerotia ana e ngā kiritaki, engari he rerekē te mea e mahia ana. Mā ngā tikanga tirotiro ka āwhina i te tautuhi i ngā hiahia ngaro o ngā kiritaki.
Me pēhea te mahi:
– Mātaki i ngā kaihoko ina whakamahi ana i te hua, ina mahi ana rānei i ngā tukanga o ia rā.
– Me kī atu ki a rātou kia “whakaaro nui” i a rātou e mahi ana i te mahi.
– Tuhia ngā takahanga whakapoauau, ngā wāhanga e whakahokia ana, me ngā pūwāhi waku.
He tino whai hua tēnei tikanga mō ngā pakihi hokohoko, ratonga, taupānga, me B2B. E whakaatu ana ngā kitenga he maha ngā wā ka tino puta ake ngā hiahia pēnei i te ngāwari o te whakamahi, te iti o ngā hikoinga, te mārama ake rānei o ngā mōhiohio.
4. Ruri me te Hoahoa Tika
He pai ngā rangahau mō te toro atu ki te tini o ngā kaiwhakautu me te ine i ngā tauira matea. Heoi, ko ngā rangahau ngoikore ka whakaputa noa i ngā raraunga papaku.
Ngā tohutohu mō te waihanga i tētahi rangahau pakari:
– Whakakotahitia ngā pātai tauanga me ngā pātai kounga.
– Whakamahia he tauine matua: “He aha te hiranga o X ki a koe?” me “E hia tō makona ki a X?”
– Tāpirihia he pātai tuwhera: “He aha te mea kotahi e tino hiahia ana koe kia whakapai ake?”
– Wehewehea ngā kaiwhakautu kia kore ai e taupatupatu ngā hua.
He pai te whakamahi i ngā rangahau i muri i ngā uiuinga tuatahi, hei whakamana i ngā kitenga i runga i tētahi tauira nui ake.
5. Tātari i ngā Amuamu, ngā Tikiti Ratonga Kaihoko, me ngā Arotake (Reo o te Kaihoko)
He maina koura ngā raraunga ratonga kiritaki. Ko ngā amuamu e whakaata ana i ngā hiahia kāore anō kia tutuki, ko ngā mihi ia e whakaatu ana i ngā mea e tino uaratia ana.
Ngā puna ka taea te tātari:
– Ratonga kiritaki kōrerorero, tīkiti āwhina, pokapū waea
– Ngā arotakenga mākete, ngā Arotakenga Google rānei
– Ngā kōrero pāpāho pāpori
– Ngā amuamu īmēra me ngā tono āhuatanga
Tikanga māmā:
– Whakarōpūtia ngā take (hei tauira: te utu, te kounga, te tuku, te UI/UX, ngā āhuatanga).
– Tātaihia te auau me te taumata o te akiaki.
– Tāutuhia ngā kupu kare ā-roto (“pōuri,” “pōhēhē,” “whakapouri”) hei tohu mamae.
Mā tēnei huarahi, ka taea e ngā pakihi te mahere i ngā wāhanga hei whakapai ake e tino pāngia ana.
6. Tātaritanga Raraunga Whanoke (Tātari Whanoke)
Mō ngā hua matihiko, ka taea te kohikohi i ngā hiahia o te kiritaki mai i ngā tauira whanonga, kaua ko ngā whakaaro anake. Hei tauira, ko ngā āhuatanga e whakarērea ana, tera pea he mea whakapoauau, he mea koretake rānei.
Ngā tauira o ngā raraunga i tātarihia:
– Te awa whakawhiti (ko tēhea wāhanga te nuinga o ngā hekenga)
– Te pupuri i ngā kaiwhakamahi (he aha i kore ai ngā kaiwhakamahi e hoki mai)
– Mahere wera me te tuhi wātū (ko ēhea ngā wāhanga e whakararu ana i te mahi)
– Rapu ā-roto (e rapu ana ngā kiritaki i ngā mea kāore e kitea)
Mā tēnei tikanga ka āwhina i te kimi i ngā matea e puta ake ana i te waku a te kaiwhakamahi: te tere, te mārama, te ngāwari o te whakatere, me te whakaiti i ngā hikoinga kāore e hiahiatia.
7. Waihangahia ngā Tāngata me ngā Mahere Haerenga a te Kaihoko
I muri i te kohikohinga o ngā raraunga, ko te wero e whai ake nei ko te whakakotahi i ngā mōhiohio ki tētahi āhua ka taea te whakamahi.
Ka whakarāpopototia e ngā personas ngā momo kiritaki: ngā whāinga, ngā wero, ngā hihiri, me ngā whanonga.
E maheretia ana i roto i te Mahere Haerenga a te Kaihoko te wheako a te kaihoko mai i te tīmatanga ki te mutunga: ngā pā, ngā kare ā-roto, ngā pātai me ngā take.
Ngā painga:
– Tāutuhia ngā hiahia i ia wāhanga: te mōhio ki ngā raruraru, te whai whakaaro, te hoko, te whakamahi, tae atu ki te pono.
– Kimihia ngā "wā tino nui" e whakatau ana i te makona, i te hurihanga rānei.
Hei tauira, kāore pea te kaihoko e hiahia ki te hekenga nui, engari me tino tika te whakatau tata mō te tuku i te wā hoko.
8. Te tikanga o Ngā Mahi Hei Mahi (JTBD)
Mā te huarahi JTBD ka āwhina i te karo i ngā whakapae e hangai ana ki te taupori anake. Ko te ariā ko te "utu" a ngā kiritaki i ngā hua hei whakaoti i ngā mahi motuhake.
Ngā Pātai a JTBD:
– “He aha te mahi e hiahiatia ana e ngā kiritaki?”
– “I roto i ēhea āhuatanga ka puta te hiahia?”
– “He aha ngā arai e tū ana i tō rātou ara?”
– “He aha te putanga tino pai e hiahiatia ana e rātou?”
Tauira: Ehara i te mea ko te inu anake te take e hokona ai e te tangata te kawhe, engari kia "arotahi ki te mahi" kia "whai wā pai" rānei. Mā te JTBD, ka taea e ngā pakihi te hanga i ngā tuku e tika ana.
9. Whakamātautau Ariā me te Tauira (Whakamanatanga)
Kāore te rangahau e mutu ki te tautuhi i ngā matea; me whakamatau he tino tika te otinga i hangaia.
Tikanga whakamana:
– Whakamātautau ariā māmā (whakaahuatanga hua + pātai mō te hiahia)
– Whakamātautau tauira (putanga tōmua, tauira, whakaaturanga rānei)
– Whakamātautau A/B hei tiro i ngā kōwhiringa tūturu a te kiritaki
– Te tono i mua i te tono, te rārangi tatari rānei hei ine i te tono
Mā te whakamana ka whakaiti i te mōrearea o te hanga i ngā āhuatanga, i ngā hua rānei kāore e hiahiatia.
10. Whakaritea ngā Hiahia ki te Matua: He Mea Hira, he Mea Whakahāwea rānei
Kia tautuhia ō hiahia, ko te taahiraa nui ko te whakarite i aua hiahia kia rite ki te kaupapa matua. Kāore e hiahiatia kia tutukihia ngā hiahia katoa i te wā kotahi.
Whakamahia he matihiko māmā:
– He mea nui, he mea whāia: whakatika tonu (hei tauira, ngā hapa utu, ngā whakaroa nui).
– He mea nui engari kaua e akiaki: mahere i roto i te mahere mahi (hei tauira, ngā āhuatanga aunoatanga, ngā whakapainga kounga).
– Kāore i te tino hira: arotake anō (i ētahi wā he "pai ki te whai").
I roto i te mahi, arotahi ki ngā matea e tino pā ana ki te pupuri i ngā kaihoko, te makona, me te uara pakihi.
Te Katinga
Ko te tautuhi i ngā hiahia o te kiritaki me whai i te whakakotahitanga o te aroha me ngā tikanga ine. Mā ngā uiuinga hōhonu, ngā tirohanga, ngā rangahau, te tātari amuamu, ngā raraunga whanonga, me te JTBD ka āwhina i ngā pakihi ki te mārama ki ngā mea e tino hiahiatia ana e ngā kiritaki—ehara i te mea ko tā rātou e kī ana anake. Kātahi ka whakakotahihia e ngā persona me ngā mahere haerenga kiritaki ngā kitenga kia māmā ai te whakatinana, ā, mā te whakamana ka tika te hua o ngā otinga e whakawhanakehia ana e rātou. Mā te huarahi pūnaha, ka taea e ngā pakihi te waihanga i ngā hua me ngā ratonga e tika ake ana, te hanga pono, me te whiwhi painga ki runga ake i te whakataetae.
Ki te hiahia koe, ka taea e au te whakarerekē i tēnei tuhinga ki tētahi horopaki pakihi motuhake (SME, hokohoko īpurangi, SaaS, hokohoko, ratonga ngaio rānei) me te tāpiri i ngā tauira ako take kia pai ake ai te whakamahi.
