Ngā Tikanga mō te Whakataetae Pakihi
He wāhanga motuhake te whakataetae o te ao pakihi. Tata ki ngā rāngai katoa, ka tūtaki ngā pakihi ki ngā kaiwhakataetae e tuku ana i ngā hua rite, ngā utu iti, ngā ratonga tere ake, ngā rautaki hokohoko kaha ake rānei. Ki te kore e whakahaerea tika, ka taea e te whakataetae te whakaiti i ngā tawhē hua, te whakaiti i te pono o ngā kiritaki, ā, ka uaua ake hoki te ora o ngā pakihi. Heoi anō, ka taea hoki e te whakataetae te noho hei whakakorikori mō te auahatanga me te whakapai ake i te kounga. Ko te mea nui ko te mārama ki te whenua whakataetae me te whakatinana i ngā tikanga tika kia kore ai e ora noa ngā pakihi engari kia tupu hoki.
1. Kia mārama ki te ao whakataetae me tō tūranga pakihi
Ko te taahiraa tuatahi ki te wikitoria i te whakataetae pakihi ko te tautuhi tika i ō hoa whakataetae. Tāutuhia ō hoa whakataetae matua, ō hoa whakataetae ā-kore, me ngā hoa whakataetae pea e tomo mai ana ki tō mākete. Mātakitaki i ā rātou e hoko ana, me pēhea tā rātou hoko, ko wai ā rātou kiritaki whāinga, me ngā painga e whakanuia ana e rātou.
Muri iho, aromatawaihia te tūranga o tō pakihi: he aha ōna kaha me ōna ngoikoretanga tūturu ki ngā kanohi o ngā kiritaki? Whakamahia he tātaritanga SWOT māmā (Kaha, Ngā ngoikoretanga, Ngā whai wāhitanga, Ngā tūmomo mōrearea) hei mārama ki ō kaha ā-roto me ō tūmomo mōrearea o waho. Mā tēnei mahere koe e āwhina ki te whakatau i tētahi rautaki tūturu—ehara i te mea ko te tārua noa i ō hoa whakataetae, engari ko te whakaatu i tō ake pakihi ahurei.
2. Whakatauhia te wehewehenga mārama, e tika ana hoki
Ko te rerekētanga te tikanga tino whai hua hei ora i roto i te pakanga utu. He maha ngā pakihi ka hinga nā te mea e whakaaro ana rātou me "iti ake te utu" kia toa ai. Heoi, kāore ngā kaihoko e rapu ana i te utu iti rawa; engari ko te uara pai rawa atu. Ka taea te rerekētanga i roto i te kounga o te hua, te hoahoa, ngā āhuatanga, te wheako o te kaihoko, te tere o te ratonga, te takai, te whakamana, tae noa ki te ahua o te waitohu.
Kia angitu ai te rerekētanga, kia tika tō ahurei mō te mākete e whāia ana e koe. Hei tauira, ki te mea he pukumahi ō kaihoko, he nui ake te hiranga o te rerekētanga i roto i te ratonga tere, te tono watea, me te tuku i te wā tika i te hoahoa takai papai. Mēnā he motuhake ake tō rerekētanga, ka uaua ake mā ngā kaiwhakataetae te tārua.
3. Arotahi ki ngā kiritaki me te hanga pono
I roto i te taiao whakataetae, he iti ake te utu o te pupuri i ngā kiritaki o nāianei i te hoko mai i ngā kiritaki hou. Nō reira, hangaia he pūnaha e whakanui ana i ngā kiritaki. Kei roto i tēnei ko te ratonga arotau, te whakawhitiwhiti kōrero hoahoa, me te whakahaere amuamu tere me te pakari.
Ka taea hoki e koe te whakatinana i ngā kaupapa pono pēnei i ngā tohu hokohoko, ngā hekenga mō ngā kiritaki auau, ngā putea tuku, te urunga atu rānei ki ngā hua motuhake. Heoi, ko te kī ki te pono ehara i te mea ko ngā utu anake—engari ko te pumau. Ka hoki mai ngā kiritaki mēnā he pumau, he ngāwari, he makona hoki ā rātou wheako.
4. Whakapakari i te kounga o ngā hua me te whakahaere kounga
Kāore e roa te rautaki whakatairanga pai mēnā he ngoikore te kounga o te hua. Ina whakataetae ana, he mea nui te kounga. Whakapai ake i ngā rauemi mata, whakatikatika i ngā tukanga whakaputa, me te whakatū i ngā paerewa whakahaere kounga mārama. Mēnā he ratonga tō pakihi, ko te kounga te tikanga o te wā tika, te tika, te atawhai, me ngā hua e tutuki ai ngā tumanakohanga a te kiritaki.
Kei roto hoki i te whakahaere kounga te pumau. Ko te hua he pai i ētahi wā, he kino i ētahi wā, ka uaua ki te whakataetae nā te mea ka whiriwhiria e ngā kaihoko ngā waitohu pono. Mā te pumau ka hanga te whakawhirinaki, ā, mā te whakawhirinaki ka hanga ngā hoko anō.
5. Whakawhanakehia he rautaki utu atamai
He mea tino pārekareka te utu i roto i te whakataetae. Heoi, mā ngā hekenga nui, kāore i te whakaarohia, ka kino te rere o te moni me te whakaiti i te kounga e whakaarohia ana. Ko te huarahi hauora ake ko te whakawhanake i tētahi rautaki utu e ahu mai ana i te uara, e whakataurite ana i ngā utu ki ngā painga e kitea ana ki ngā kaihoko.
Ka taea e koe te waihanga i ngā momo mōkihi: ōhanga, paerewa, me te moni nui. Mā tēnei, ka whai kōwhiringa ngā kaihoko me te kore e whakaiti i tā rātou utu matua. Ko tētahi atu kōwhiringa ko te tuku pōnahi, ratonga tāpiri rānei hei hoatu uara tāpiri ki ngā kaihoko me te kore e whakaiti nui i ngā tawhē.
6. Arotauhia te hokohoko mamati me te aroaro o te waitohu
I te ao matihiko, ka ngaro ngā pakihi ngaro i ngā pakihi e kitea ngāwari ana. Me whakarite kia rite te tuakiri waitohu o tō pakihi: he tohu, he tae, he momo whakawhitiwhiti kōrero, me te karere matua mārama. Kātahi, arotauhia ngā hongere matihiko pēnei i te pāpāho pāpori, ngā mākete, ngā paetukutuku, me ngā Kōtaha Pakihi a Google.
Whakamahia ngā ihirangi hei taputapu whakataetae. Whakaakohia ngā kiritaki mā roto i ngā tohutohu, ngā akoranga, ngā ataata i muri i ngā whakaaturanga, ngā whakaaturanga, ngā rangahau take rānei. Mā ngā ihirangi whai hua ka hanga whakawhirinaki, ka waiho tō waitohu kia maumaharatia. Hei tāpiri, whakamahia ngā pānuitanga utu i runga i te tikanga ine, me te arotahi ki ngā whāinga motuhake kia pai ake ai ngā utu whakatairanga.
7. Whakanuia te whai huatanga o te mahi kia kaha ake ai te ātete ki te pēhanga
He maha ngā pakihi ka hinga, ehara i te mea nā te iti o ā rātou hua, engari nā te nui rawa o ngā utu whakahaere. Ina whakaitihia ngā utu e ngā kaiwhakataetae, ina puhoi rānei te mākete, ka nui ake te tūponotanga ka ora tonu ngā pakihi whai hua. Aromatawaihia ngā whakapaunga noa: ngā rauemi mata, te reti, te whakahaere, te mahi, me ngā utu hokohoko.
Whakamahia te hangarau hei whakahaere i ngā tukanga, pērā i ngā tono kaiutuutu, te tuhi taonga, te pupuri pukapuka aunoa, te whakamahi rānei i tētahi CRM māmā mō te whakahaere kiritaki. Ehara i te mea ko te whai hua te whakaiti i te kounga, engari ko te whakaiti i te para kia tere ake ai ngā pakihi i te aroaro o te whakataetae.
8. Auahatanga whai take, pumau hoki
Kāore te auahatanga e tohu i te waihanga i tētahi hua hou uaua. Tērā pea he whakapainga iti engari pumau: he rerekē ngā reka, he rahi hou, he maha atu ngā tikanga utu, he pai ake te takai, he pai ake rānei te ratonga muri-hoko. Whakarongo ki ngā urupare a te kiritaki mā roto i ngā arotake, ngā rangahau māmā, me ngā taunekeneke o ia rā.
Hei ārai i te auahatanga hē, whakamātauria i te tuatahi i runga i te tauine iti. Hei tauira, tukuna he hua putanga iti hei aromatawai i te urupare a te mākete. I runga i aua raraunga, ka taea e koe te whakatau mēnā he pai te whakawhānui i te auahatanga. Mā tēnei tikanga ka whakaitihia te mōrearea, ā, ka noho tonu tō pakihi ki te whai tikanga.
9. Hanga hononga rautaki
Kāore e tika ana kia tū takitahi te whakataetae. Mā ngā hononga mahi tahi ka taea te whakapakari i tō tūranga, pērā i te mahi tahi me ngā kaiwhakatairanga ā-rohe, te mahi tahi me ngā pakihi tautoko, te whakakotahi rānei i ngā hua me ngā hoa mahi he rite te mākete ūnga. Hei tauira, ka taea e te toa kawhe te mahi tahi me te toa tunu taro; ka taea e te whare whakapaipai te mahi tahi me te kaiwhakaahua mō ngā mōkihi i mua i te marena; ka taea rānei e te toa kakahu te mahi tahi me te ratonga horoi kakahu kounga teitei.
Mā ngā mahi tahi ka whānui ake te toro atu o te mākete me te kore e nui ngā utu whakatairanga, ā, ka whakapiki ake i te mana o te kamupene nā runga i ngā taunakitanga mai i ētahi atu rōpū.
10. Aroturukihia ngā kaiwhakataetae, engari kaua e taka ki roto i te mahanga o te tārua i a rātou.
He mea nui te aroturuki i ngā kaiwhakataetae kia mārama ai ki ngā au me ngā huringa o te mākete. Heoi, ki te aro nui rawa ki ā rātou mahi, ka ngaro pea te tuakiri. Whakamahia ngā kaiwhakataetae hei paearu, kaua hei tauira matua. Ko te arotahi matua ko ngā hiahia o ngā kiritaki me ngā kaha o tō pakihi.
Waihangahia ngā tohu mahi mārama (KPI), pērā i te tipu o ngā hoko, te tere o te ota anō, te utu whiwhi kiritaki, me te pai o te kiritaki. Mā ēnei inenga, ka whakatau koe i runga i ngā raraunga, kaua i runga i ngā whakatau mataku i runga i ngā rautaki a ngā kaiwhakataetae.
Te Katinga
Ko te wikitoria i te whakataetae pakihi me whai huinga rautaki whānui, mai i te mahere whakataetae, te rerekētanga, te kounga, te ratonga kiritaki, ki te whai huatanga me te auahatanga. Ko ngā pakihi e mārama ana ki tā rātou uara ahurei, e pupuri ana i te pumau, e urutau ana ki te huringa, ka kaha ake te manawanui i roto i ngā pēhanga mākete. Hei whakamutunga, ehara i te mea ko te "hinga" i ō hoa whakataetae anake tō whāinga, engari ko te waihanga i ngā take whakahihiri kia whiriwhiri ai ngā kiritaki me te noho pono ki tō pakihi. Mena ka whakamahia ēnei tikanga me te ngākau nui, ka huri te whakataetae mai i te riri hei whai wāhitanga mō te tipu.
