Te Ine i ngā KPI Tika mō te Pakihi
I tēnei ao pakihi tere haere, e ahu mai ana i ngā raraunga, kei te whakawhirinaki haere ngā whakahaere o ngā rahi me ngā rāngai katoa ki ngā tohu mahi matua (KPI) hei whakatere i ā rātou ara rautaki ki te angitu. Ka whakaratohia e ngā KPI he inenga tauanga e āwhina ana i ngā pakihi ki te aromatawai i ā rātou mahi ki ā rātou whāinga, e āhei ai rātou ki te whakatau whai whakaaro me te akiaki i ngā whakapainga i roto i ā rātou mahi. Heoi, kāore i te rite te hanganga o ngā KPI katoa. He mea nui te ine i ngā KPI tika mō tō pakihi kia whakarite kia rite ō mahi ki ō whāinga rautaki, ā, kia whiwhi koe i ngā māramatanga whai tikanga hei whakatairanga i te tipu me te hua.
Te Mārama ki ngā KPI
He uara motuhake, he uara ine ngā KPI e whakaatu ana i te whai huatanga o te whakatutukitanga a te kamupene i ana whāinga pakihi matua. Ka taea te taha pūtea, pērā i te tipu o te moni whiwhi, ngā tawhē hua, me te hokinga mai o te haumitanga, te taha whakahaere rānei, pērā i te pai o te kiritaki, te kounga o te hua, me te whai wāhi mai o ngā kaimahi. Ko te whiriwhiri i ngā KPI tika ko te whiriwhiri i ngā inenga e hāngai tika ana ki ō whāinga pakihi, ā, e whakarato ana i ngā māramatanga mahi.
Te Whakahāngai i ngā KPI ki ngā Whāinga Pakihi
Ko te taahiraa tuatahi ki te ine i ngā KPI tika ko te whakarite kia rite ki ō whāinga pakihi whānui. He maha ngā whāinga rautaki a ngā pakihi pēnei i te whakanui ake i te wāhi mākete, te whakapai ake i te pupuri kiritaki, te whakarei ake i te auahatanga hua, te arotau rānei i te pai o te mahi. Me whiriwhiri ngā KPI hei whakaata i ēnei whāinga. Hei tauira, ko tētahi kamupene e aro ana ki te auahatanga ka aro pea ki te maha o ngā hua hou kua whakarewaina, ko tētahi pakihi e aro ana ki te kiritaki ka aro pea ki ngā kaute makona kiritaki, ki ngā Kaute Whakatairanga Kupenga rānei (NPS).
Ngā Kāwai o ngā KPI
Ka taea te whakarōpū whānui i ngā KPI ki ngā momo rerekē, i runga i tō rātou āhua me te taha pakihi e inehia ana e rātou:
1. Ngā KPI Pūtea: Kei roto i ēnei ko ngā reiti tipu moni whiwhi, ngā tawhē hua, te utu o ngā taonga i hokona (COGS), me te hokinga mai o ngā rawa (ROA). He mea nui ngā KPI pūtea hei aromatawai i te hauora pūtea me te hua o tētahi whakahaere.
2. Ngā KPI a te Kaihoko: Kei roto i tēnei kāwai ngā inenga pēnei i te makona o te kiritaki, te reiti pupuri kiritaki, me te uara oranga o te kiritaki (CLV). Ka āwhina ēnei KPI ki te mārama ki te wheako, te pono, me te hua e pā ana ki tō turanga kiritaki.
3. Ngā KPI Whakahaere: Ka taea te ine i te whai huatanga o te whakahaere mā te whakamahi i ngā KPI pēnei i ngā utu whakaputa, te wā huringa, me ngā reiti hapa. He mea nui ēnei KPI hei ine i te whai huatanga o ngā tukanga pakihi.
4. Ngā KPI a ngā Kaimahi: Ko te pai o te mahi a ngā kaimahi, te maha o ngā huringa mahi, me te hua o ngā mahi, he tohu ēnei mō te hauora o te hunga mahi. He maha ngā wā ka hua ake te whai wāhi nui o ngā kaimahi ki te pai ake o te mahi me te auahatanga.
5. Ngā KPI Mākete/Whakataetae: Ko te wāhi mākete, te tūnga whakataetae, me ngā utu whiwhi kiritaki hou he tauira o ngā inenga e āwhina ana ki te mārama ki te tū a te pakihi ki ōna hoa whakataetae.
Te Kōwhiri i ngā KPI Tika
Ko te whiriwhiri i ngā KPI tika me mārama ki te tauira pakihi, ngā paerewa ahumahi, me ngā whāinga motuhake o te whakahaere. Anei ētahi mahi hei whakarite kia tika te whiriwhiri i ngā KPI:
1. Tāutuhia ngā Whāinga Matua: Tāutuhia ngā whāinga matua o tō pakihi. Tērā pea ko te whakapai ake i te pai o te kiritaki, te whakanui ake i ngā hoko, te whakaiti i ngā utu, te whakawhānui ake rānei i te whānuitanga o te mākete.
2. Arotahi ki te Hiranga: Kōwhiria ngā KPI e hāngai ana ki ngā whāinga o tō pakihi. Hei tauira, ka whakatairanga pea tētahi pakihi hokohoko i ngā hoko mō ia putu tapawha, engari ka aroturuki pea tētahi kamupene pūmanawa i ngā reiti whakahou ohaurunga.
3. Whakarite kia Inehia: Me ine ngā KPI. Mā tēnei ka whakarite kia whai take ngā raraunga ka kohia, ā, ka mārama hoki ngā tirohanga.
4. Whakatakotohia he Paearu: Whakatakotoria he paearu, he paerewa rānei mō ia KPI kia mārama ai koe ki te āhua o te angitu. Tērā pea he toharite ā-umanga, he mahi o mua, he mahi pai rānei.
5. Aroturukihia i ia wā: Me aroturukihia ngā KPI i ia wā, i ia rā, i ia wiki, i ia marama, i ia toru marama rānei. Mā tēnei ka āwhina i te tautuhi i ngā au, te matapae, me te hanga i ngā whakarerekētanga i te wā tika.
Ngā Mahanga Noa i te Kōwhiringa KPI
Ahakoa he taputapu kaha ngā KPI, ka taea e rātou te arahi ki ngā rautaki hē mena kāore i whiriwhiria ma te whakaaro nui. Ko ngā hapa noa ko:
1. He maha rawa ngā KPI: Mā te nui rawa o ngā KPI ka raru pea te aro nui ki ngā mōhiohio, ā, ka ngoikore hoki te arotahi. He pai ake te whai i ētahi KPI kua whiriwhiria pai hei whakarato i ngā māramatanga nui.
2. Te Hē o te Hononga ki ngā Whāinga: Me whakaata tika ngā KPI i ngā whāinga pakihi. Tērā pea ka hua ake ngā mahi kāore e whai wāhi ki ngā whāinga rautaki mēnā kāore e hono ana ki ngā KPI.
3. Arotahi Poto: Ahakoa he mea nui ngā KPI poto, he mea nui kia taurite ngā tohu mahi roa. Mā te aro nui ki ngā hua poto ka pā kino ki te tipu pumau.
4. Te Whakahē i ngā Paerewa me ngā Paearu Ahumahi: Mā ngā paerewa ahumahi ka whakaratohia he horopaki mō te mahi. Mā te kore e aro ki ēnei ka hē te whakatau a te pakihi i tana mahi e pā ana ki ngā kaiwhakataetae.
Te Whakamahi i te Hangarau mō te Aroturuki KPI
Nā te whanaketanga o te hangarau, kua taea e ngā pakihi te uru atu ki ngā taputapu me ngā pūmanawa matatau mō te aroturuki me te tātari KPI. Ko ngā tūāpapa Pakihi Matauranga (BI) pērā i a Tableau, Power BI, me Looker e whakarato ana i ngā papaaho wā-tūturu me ngā tātari matapae, e āwhina ana i ngā māramatanga hōhonu me te whakatau pai ake.
Akoranga Take: Angitu mā roto i ngā KPI Whai Hua
Whakaarohia tētahi kamupene hokohoko ipurangi rahi-waenga e whai ana ki te whakarei ake i te wheako o ngā kiritaki me te whakapiki ake i ngā hoko. Mā te whakarite i ā rātou KPI ki ēnei whāinga, ka arotahi pea rātou ki ngā inenga pēnei i ngā reiti whakarērea o te kaata, te uara ota toharite (AOV), me ngā kaute makona o ngā kiritaki. I roto i te wā, mā te aroturuki tata i ēnei KPI, te tautuhi i ngā tauira, me te whakatinana i ngā whakapainga kua whakaritea pēnei i te arotautanga tukanga utu me te hokohoko whaiaro, i kite rātou i te pikinga nui o ngā hoko me te pono o ngā kiritaki.
Opaniraa
He mea nui te ine i ngā KPI tika hei ārahi i tētahi pakihi ki āna whāinga. Mā ngā KPI whai hua ka taea e ngā whakahaere te whai i te ahunga whakamua, te akiaki i te mahi, me te whakatau whai whakaaro i runga i ngā raraunga kaua i te mārama noa. Mā te whakarite i ngā KPI ki ngā whāinga pakihi, te whiriwhiri i ngā inenga e tika ana me te ine, me te karo i ngā mahanga noa, ka taea e ngā whakahaere te whakamahi i te pūmanawa katoa o ngā KPI hei whakatutuki i te tipu pumau me te painga whakataetae. I te whanaketanga o te hangarau pakihi, ka mau tonu te whakamahi i ngā taputapu matatau mō te aroturuki KPI hei pupuri i te tere me te urupare o te whakahaere.
