Te tautuhi i nga whai waahi o te maakete kaore i whakamahia
I roto i te mākete o te ao e tere whanake ana, ko tētahi o ngā pūkenga tino nui ka taea e te kaiārahi pakihi te pupuri ko te kaha ki te tautuhi i ngā whai wāhitanga mākete kāore anō kia whakamahia. Ko tēnei pūkenga ki te kite i ngā wāhi tipu pea kāore anō kia tūhuratia, kāore rānei i te tino tūhuratia, ka taea te wehewehe i waenga i te kore e tūpono me te angitu e tupu ana. I roto i tēnei tuhinga, ka rukuhia e mātou ngā rautaki me ngā tikanga ka taea e ngā pakihi te whakamahi hei hura i ēnei tūmanakohanga whai hua, me te tautokona e ngā tauira mai i ngā momo ahumahi.
Te Maramatanga o te Maakete Maakete
Ko te taahiraa tuatahi ki te tautuhi i ngā whai wāhitanga mākete kāore anō kia whakamahia ko te mārama ki ngā āhuatanga o te mākete. Kei roto i tēnei ko te mōhio ki ngā au o nāianei, ngā whanonga a ngā kaihoko, me te whenua whakataetae. Mā te mārama hohonu ki ēnei āhuatanga ka taea te whakarato tirohanga ki te huarahi e anga atu ana te mākete, me te whakaatu i ngā āputa ka taea te whakamahi.
Rangahau maakete me te tātari
Ko te whakahaere rangahau mākete pakari te tūāpapa mō te tautuhi i ngā whai wāhitanga hou. Me uru atu ngā kamupene ki ngā rangahau tuatahi, pērā i ngā rangahau, ngā uiuinga, me ngā rōpū arotahi, me ngā rangahau tuarua, tae atu ki te ako i ngā pūrongo mākete, ngā whakaputanga ahumahi, me ngā raraunga o nāianei.
Hei tauira, mā tētahi kamupene e tohunga ana ki ngā tāpiringa hauora ka taea te tautuhi i te pikinga o te hiahia ki ngā hua taiao me ngā hua rauropi mā roto i ngā rangahau a ngā kaihoko. Mā te tātari i ngā pūrongo mākete, ka kitea pea e rātou he wāhanga nui o te taupori kei te kore e tino whai ratonga mō ngā matea kai motuhake, pērā i ngā tāpiringa kai huawhenua, kai kore-kutene rānei. Mā tēnei huinga o ngā rangahau tuatahi me tuarua ka taea te whakaatu i ngā wāhi kua rite mō te auahatanga.
Te Whakatairanga Raraunga Raraunga
I tēnei ao o ngā raraunga nui, kua noho ko te whakamahi i ngā tātari raraunga hei mea nui. Mā te tātari i ngā huinga raraunga nui, ka taea e ngā kamupene te hura i ngā tauira me ngā au e kore e kitea wawetia. Ka taea e ngā tātari matapae te āwhina i te matapae i ngā āhuatanga o te mākete ā muri ake nei me ngā manakohanga a ngā kaihoko, ka taea ai e ngā pakihi te aro atu ki ngā hiahia e puta ake ana.
Hei tauira, ko te umanga hokohoko, e whakamahi ana ngā kamupene pēnei i a Amazon i ngā tātaritanga raraunga matatau hei matapae i ngā hua ka hiahiatia i runga i te hītori hoko a ngā kaihoko me ngā whanonga tirotiro a rātou. Mā tēnei ka taea e rātou te hoko i aua hua, i mua i te mōhio o ngā kaihoko e hiahiatia ana.
Te Tūhura i ngā Mākete Tata
I ētahi wā, kei waho noa atu i tō mākete matua ngā whai wāhitanga pai rawa atu. Mā te tūhura i ngā mākete tata ka kitea ngā wāhi ka taea te whakamahi i ō pūkenga o nāianei i roto i ngā huarahi hou. He maha ngā wā ka uru atu tēnei tukanga ki te tautuhi i ngā ahumahi ōrite, i ngā wāhanga rānei e rite ana ki tō mākete matua engari he rerekē ngā hiahia o ngā kiritaki, he iti ake rānei te whakataetae.
Hei tauira, he kamupene e hanga ana i ngā taputapu kīhini papai. Mā te tūhura i ngā mākete tata, ka kitea pea e rātou he whai wāhitanga i roto i te rāngai "kāinga atamai" e tipu haere ana. Mā te whakauru i te hangarau IoT ki roto i ā rātou taputapu, ka taea e rātou te kukume i ngā kaihoko mohio ki te hangarau e hiahia ana ki te whakahaere aunoa me te whakahaere i ngā taiao o ō rātou kāinga mā roto i ngā atanga matihiko.
Te Whakarongo ki ngā Urupare a te Kaihoko
He puna nui whakaharahara pea ō kiritaki mō ngā whai wāhitanga kāore anō kia whakamahia. Mā te tono me te tātari i ngā urupare a te kiritaki i ia wā ka kitea ngā mamae me ngā hiahia kāore anō kia tutukihia e ngā hua, ngā ratonga rānei o nāianei.
Hei tauira, ko LEGO, te kaihanga taonga takaro rongonui, e mahi tahi ana me tana turanga kiritaki kia mārama ai ki ō rātou hiahia me ngā manakohanga. Nā tēnei kua hua ake he whanaketanga o ngā raina hua me ngā kaupapa hou e aro ana ki ngā mākete motuhake, pērā i ngā kete motuhake mō ngā pakeke e hiahia ana ki ngā hanganga uaua me te wero.
Te tautuhi i ngā panonitanga pāpori-ōhanga me te taupori
He maha ngā wā ka hangaia he mākete hou e ngā panonitanga pāpori me te ōhanga me ngā panonitanga taupori. Ka taea e ngā panonitanga o te tau o te taupori, ngā taumata moni whiwhi, ngā tikanga ahurea, me te whakamahi hangarau te akiaki i te hiahia mō ngā hua me ngā ratonga hou.
Hei tauira, nā te kaumātuatanga o te taupori i roto i te maha o ngā whenua whakawhanake kua piki ake te hiahia mō ngā ratonga hauora me ngā hua i hangaia mō ngā kaumātua. Ka taea e ngā kamupene e mōhio ana, e mahi ana hoki i runga i ēnei au o te taupori te whakatū i a rātou anō hei kaiārahi i roto i ngā mākete e puta ake ana.
Te Aroturuki i ngā Whakatairanga Hangarau
He maha ngā wā ka huaki ake ngā huarahi mākete hou i ngā whanaketanga hangarau hou. Mā te whai i ngā whanaketanga hangarau hou ka āwhina i ngā pakihi ki te tautuhi i ngā huarahi ki te auaha me te whakatutuki i ngā hiahia o ngā kaihoko. Hei tauira, kua hangaia e ngā whanaketanga o ngā hangarau pūngao hou he mākete puāwai mō ngā otinga pūngao pumau, mai i ngā panera rā ki ngā waka hiko. Ka taea e ngā kamupene e noho ana i mua i te pihinga ki te tango me te whakauru i ngā hangarau hou te uru atu ki ēnei mākete e tipu haere ana.
Te Aromatawai i ngā Mākete o te Ao
Kaua ngā pakihi e whakawhāiti i tā rātou rapunga mō ngā whai wāhitanga kāore anō kia whakamahia ki roto i ā rātou mākete ā-rohe, ā-motu rānei. He maha ngā wā, he whai wāhitanga nui kei roto i ngā mākete o te ao, inā koa i roto i ngā ōhanga e tipu haere ana, he rerekē ngā hiahia me ngā āhuatanga o te mākete a ngā kaihoko i ērā o ngā whenua whakawhanake.
Ko tētahi tauira matarohia ko te rautaki whakawhānui o ngā mekameka kai tere pēnei i a McDonald's me KFC ki ngā mākete o te ao. Mā te whakarerekē i ā rātou tahua kai me ngā rautaki hokohoko ki ngā hiahia o te rohe, kua angitu ēnei kamupene ki te whakauru atu ki ngā turanga kaihoko hou puta noa i ngā whenua rerekē.
Auahatanga me te Rerekētanga
Ko te auahatanga te kaupapa matua o te tautuhi me te whakamahi i ngā whai wāhitanga mākete hou. Me rapu tonu ngā pakihi ki te wehewehe i a rātou anō i te hunga whakataetae mā te tuku otinga ahurei e aro ana ki ngā hiahia kāore anō kia tutuki.
Whakaarohia te take o Tesla i roto i te umanga motuka. Mā te arotahi ki ngā waka hiko me te haumi nui ki te auahatanga, ehara i te mea kua whakamahia e Tesla te hiahia e tipu haere ana mō te kawe waka e pai ana ki te taiao engari kua whakatakotohia hoki e ia he paearu hou mō te mahi me te hoahoa e uaua ana ki ngā kaihanga motuka tuku iho te whakataurite.
Te Whakatipu i tētahi Ahurea Auaha me te Whakamātau i te Tūponotanga
Hei whakamutunga, he mea nui te waihanga i tētahi ahurea pakihi e akiaki ana i te auahatanga me te tango i ngā tūponotanga hei tautuhi me te hopu i ngā whai wāhitanga mākete kāore anō kia whakamahia. Me whai mana ngā kaimahi o ngā taumata katoa ki te whakapuaki i ō rātou whakaaro me te tango i ngā tūponotanga kua tatauhia i roto i te whai i te auahatanga.
Nā te kaupapa here rongonui a Google "20% wā", e āhei ai ngā kaimahi ki te whakapau i te 20% o ō rātou wā mahi ki ngā kaupapa e ngākau nui ana rātou, kua hua ake ai ētahi hua angitu, tae atu ki a Gmail me Google Maps. Nā tēnei ahurea whakamātautau me te auahatanga i whai wāhi nui ai a Google ki te kaha ki te tautuhi me te whakamahi tonu i ngā whai wāhitanga mākete hou.
Opaniraa
He tukanga maha-āhua te tautuhi i ngā whai wāhitanga mākete kāore anō kia whakamahia, e hiahia ana kia whakakotahihia te rangahau mākete hōhonu, te tātari raraunga, te whai wāhi atu ki ngā kiritaki, me te aro nui ki ngā au hangarau me ngā au taupori. Mā te tūhura i ngā mākete tata, te poipoi i te ahurea auaha, me te noho mataara ki ngā nekehanga o te mākete o te ao, ka taea e ngā pakihi te hura me te hopu i ngā wāhanga tipu hou. I roto i te ao whakataetae o ēnei rā, ko te kaha ki te kite me te mahi i ēnei whai wāhitanga ehara i te mea he painga noa iho engari he mea nui mō te angitu tonu.
