Ngā Hipanga Whakahaere i roto i te Tukanga Whakawhanake Hua
He tukanga uaua te whakawhanaketanga hua e hiahia ana kia āta mahi tahi ngā tari rerekē i roto i tētahi kamupene. Kei roto i tēnei tukanga te rangahau, te hoahoa, te whakamātautau, tae noa ki te whakarewatanga mākete. Ko tētahi wāhanga nui o te whakawhanaketanga hua ko te whakahaere, e whakarite ana kia haere tonu ngā mahi katoa i runga i te mahere me te tutuki i ngā ture e tika ana. Ko ngā mahi whakahaere nui e whai ake nei i roto i te tukanga whakawhanaketanga hua.
1. Rangahau me te Tātari Mākete
Ko te taahiraa tuatahi i roto i te whanaketanga hua ko te rangahau me te tātari mākete. Ko te kawenga a te whakahaere ko te whakarite i te kohikohinga raraunga mō ngā hiahia me ngā manakohanga a te kaihoko, tae atu ki te tātari i ngā au o te mākete o nāianei. Kei roto i tēnei ko te kohikohi raraunga mai i ngā rangahau, ngā uiuinga, me ētahi atu rangahau mākete. He mea nui ngā hua o tēnei rangahau hei whakatū i te ahunga o te whanaketanga hua me te whakarite kia tutuki i te hua ngā hiahia o te mākete.
2. Te Whakamahere me te Whakaritenga Kaupapa
I muri i te kohikohinga me te tukunga a te takitahi, a te rōpū rānei o ngā kairangahau mākete me ngā kaitātari i tā rātou pūrongo, me whakawhanake e te whakahaere he mahere kaupapa taipitopito. Kei roto i tēnei ko te whakatū i ngā whāinga whanaketanga hua, te whakatau i ngā rauemi e hiahiatia ana, me te whakatū i tētahi tahua tūturu. I tēnei wāhanga, ka mahia hoki te whakaritenga kaupapa hei whakarite kia oti pai, kia tika hoki ngā mahi whanaketanga hua katoa.
3. Te Whakahaere i ngā Tuhinga Ture me ngā Mana Taonga Hinengaro
I mua i te tīmatanga o te tukanga whakawhanaketanga hua, ka whakarite te whakahaere kei te wātea ngā tuhinga ture me ngā mana pupuri hinengaro katoa. Kei roto i tēnei ko ngā rapunga patent hei karo i te takahi mana pupuri, me te whakarite kei te hua ngā patent, ngā tohu hokohoko rānei, mēnā e tika ana. Mā tēnei ture ka tiakina te hua mai i ngā take ture a meake nei.
4. Te Whakaritenga o te Rōpū me te Whakawhitiwhiti Kōrero i waenga i ngā Tari
Mā te whakahaere ka whakarite kia mahi tahi ngā tari katoa e whai wāhi ana ki te tukanga whakawhanaketanga hua. Kei roto i tēnei ko te rangahau me te whanaketanga (R&D), te whakaputa, te hokohoko, me te pūtea. He mea nui te whakawhitiwhiti kōrero pai i waenganui i a rātou hei ārai i te hē o te whakawhitiwhiti kōrero, ka arahi pea ki ngā whakaroa, ki ngā hapa rānei i roto i te whakawhanaketanga hua.
5. Te Whakahaere Mōrearea
He mōrearea anō kei ia kaupapa whakawhanake hua, ahakoa he mōrearea hangarau, he mōrearea pūtea, he mōrearea whakahaere rānei. Ko te kawenga a te tari whakahaere ko te tautuhi, te tātari, me te urupare ki ēnei mōrearea. Kei roto i tēnei ko te whakahaere i tētahi tātaritanga SWOT (Kākaha, Ngā ngoikoretanga, Ngā whai wāhitanga, Ngā mōrearea) me te whakawhanake i tētahi mahere mahi hei whakaiti i ngā mōrearea kua tautuhia.
6. Te Aroturukitanga Tahua me te Aromatawai Mahi
He mahi utu nui te whakawhanaketanga hua, ā, he mea nui te aroturuki i te tahua. Me whakarite e te tari whakahaere kia kaua e hipa atu i te tahua kua whakaritea mō ia tari. Ka whakahaerehia ngā aromatawai mahi i ia wā, i ia wā, kia mau tonu ai te kaupapa i te huarahi tika, ā, i roto i te tahua.
7. Te Whakamātautau Hua me te Whakapūmau Kounga
I mua i te whakarewatanga o tētahi hua ki te mākete, me whakamātautau te hua kia pai ai te mahi. Ko te kawenga a te tari whakahaere ko te whakarite me te tuhi i te tukanga whakamātautau katoa, me te whakarite kia tutuki ngā paerewa kounga katoa. He mea nui te whakapūmau kounga hei whakaputa hua e tutuki ai ngā tumanakohanga a te kaihoko, ā, e tutuki ana hoki i ngā ture o te mākete.
8. Te Whakaritenga mō te Whakarewatanga Hua
Kia oti te hua te whakahaere kounga, ko te mahi e whai ake nei ko te whakarite mō te whakarewatanga. I tēnei wā, ka whakarite te tari whakahaere i ngā rautaki hokohoko me te tohatoha. Ka mahi tahi hoki te tari whakahaere me te tari hokohoko ki te whakawhanake i ngā rauemi whakatairanga me te whakarite kia rite ngā whakaritenga katoa mō ngā mahi whakahaere i mua i te whakarewatanga o te hua.
9. Te Aroturuki me te Aromatawai i te Mākete i Muri i te Whakarewatanga
I muri i te whakarewatanga o tētahi hua, ka aroturuki tonu ngā kaiwhakahaere i tana mahi i te mākete. Kei roto i tēnei ko te kohikohi urupare a ngā kaihoko, te aroturuki i ngā hoko, me te tātari i ngā raraunga mākete hei tautuhi i ngā angitu o te whakarewatanga me ngā wāhi hei whakapai ake. He mea nui tēnei aromatawai i muri i te whakarewatanga mō te whakamahere i te whanaketanga hua ā muri ake nei.
10. Te Whakawhanaketanga Tonu me ngā Whakahōutanga Hua
Kāore te whanaketanga hua e mutu i muri i te whakarewatanga. I runga i ngā urupare me ngā raraunga mākete, me whakarerekē, me whakahou rānei te hua e te rōpū whakahaere me te rōpū R&D. Mā tēnei ka noho tonu te hua hei mea nui, hei mea whakataetae hoki i te mākete.
Whakamutunga
He mea nui te tukanga whakahaere i roto i te whanaketanga hua hei whakarite kia pai te haere o te tukanga whanaketanga katoa, kia tika te wā, kia rite hoki ki te tahua. Mā te whakahaere whai hua ka taea e te kamupene te whakaputa hua e kore e tutuki noa i ngā paerewa kounga engari e tutuki ana hoki i ngā hiahia o te mākete me te whakaputa hua. I roto i te taiao pakihi whakataetae, ko te angitu o te tukanga whanaketanga hua e whakawhirinaki nui ana ki te whai huatanga o ēnei mahi whakahaere. Mā te piripono ki ēnei mahi, ka taea e te kamupene te whakanui ake i te angitu pea o ngā hua hou i roto i te mākete hihiri.
