Te Whakahaere Pakihi: He Aratohu ki te Whakahaere Whai Hua
He mea nui te whakahaere umanga hei pupuri i te maeneene o ngā mahi me te angitu o te pakihi. Mā te whakahaere whai hua ka taea e te kamupene te whakatutuki i ana whāinga, ahakoa he whakapiki i ngā hua, he whakapai ake i ngā ratonga, he whakawhanake hua rānei. Ka matapakihia e tēnei tuhinga ngā āhuatanga maha o te whakahaere umanga, ā, ka whakaratohia he aratohu mō te whakahaere whai hua.
1. Whakamāramatanga o te Whakahaere Pakihi
Ko te whakahaere pakihi e kapi ana i te whānuitanga o ngā mahi e pā ana ki te whakamahere, te whakarite, te ārahi, me te whakahaere rauemi hei whakatutuki i ngā whāinga motuhake. Kei roto ko te whakahaere i ngā mahi pakihi maha pēnei i ngā rauemi tangata, te pūtea, te whakaputa, te hokohoko, me te ratonga kiritaki.
Mā te whakahaere pakari ka hangaia he hanganga e āhei ai te whakahaere pai me te whai hua o tētahi pakihi. Ki te kore tēnei, ka pāngia te kamupene e te pōrearea, te koretake, ā, i te mutunga ka kore e tutuki i a ia āna whāinga.
2. Ngā Wāhanga Matua o te Whakahaere Kamupene
2.1. Te Whakamahere
Ko te whakamahere te wāhanga tuatahi o te tukanga whakahaere. Kei roto ko te whakatakoto whāinga, te whakawhanake rautaki, me te whakawhanake i ngā mahere mahi hei whakatutuki i aua whāinga. Me uru ki roto i tēnei mahere he tātaritanga SWOT (Ngā Kaha, Ngā Ngoikoretanga, Ngā Huarahi, me Ngā Tūponotanga) hei tautuhi i ngā āhuatanga o roto, o waho hoki ka pā ki te kamupene.
Mā te whakamahere pai ka ārahi i te kamupene i te huarahi tika, ā, ka hoatu hoki he aratohu mō te aro atu ki ngā wero o te heke mai.
2.2. Te Whakahaere
Ko te whakaritenga he whakarite i ngā rauemi a te kamupene, tae atu ki ngā rauemi tangata, rauemi, me te hangarau. Kei roto i tēnei ko te whakatū i tētahi hanganga whakahaere, te tuku mahi, me te whakatū i ngā hongere whakawhitiwhiti kōrero.
Kei roto hoki i tēnei wāhanga te waihanga i ngā kaupapa here me ngā tikanga paerewa hei whakarite kia tutukihia ngā mahi katoa i runga i te ōrite me te whai hua. Mā te whakahaere pai ka hangaia he taiao mahi kotahi, mahi tahi hoki.
2.3. Whakamōhiotanga
Ko te whakahaere tohutohu, ko te whakarato tohutohu, te hihiri, me te kaiārahi ki ngā kaimahi ki te whakatutuki i ngā mahi kua tohaina. Kei roto i tēnei ko ngā mahi pēnei i te whakangungu, te whakawhanake kaimahi, me te aromatawai mahi tonu.
He mea tino nui te kaiārahi whai hua i tēnei wāhanga. Me āhei te kaiārahi ki te whakahihiko me te whakatenatena i te tīma, me te whakatau tere me te tika hoki.
2.4. Mana Whakahaere
Ko te whakahaere he tukanga aroturuki me te aromatawai i te mahi a te kamupene i runga i ngā whāinga kua whakaritea. Kei roto i tēnei ko te ine i ngā hua, te whakatairite i aua hua ki ngā paerewa, me te mahi i ngā mahi whakatikatika mēnā e tika ana.
Mā ngā mana whakahaere pai ka āwhina i ngā kamupene kia noho tonu ki te huarahi tika, kia mahi hoki i ngā whakarerekētanga e tika ana hei whakatutuki i ā rātou whāinga. Ka āwhina hoki ēnei ki te tautuhi me te whakatika i ngā raruraru i mua i te pikinga hei raruraru nui.
3. Ngā Tikanga me ngā Utauta i roto i te Whakahaere Kamupene
3.1. Tātari SWOT
E ai ki te kōrero i mua ake nei, he taputapu nui te tātaritanga SWOT i roto i te whakamahere rautaki. Ka āwhina i ngā kamupene ki te tautuhi i ngā kaha, ngā ngoikoretanga, ngā whai wāhitanga, me ngā tūmomo mōrearea ka pā pea ki te pakihi.
3.2. Kāri Kaute Taurite (BSC)
He taputapu whakahaere mahi a te BSC e āwhina ana i ngā kamupene ki te ine me te aromatawai i te mahi mai i ngā tirohanga maha pēnei i te pūtea, te kiritaki, ngā tukanga ā-roto, me te ako me te tipu.
3.3. Pūmanawa ERP (Whakamahere Rauemi Pakihi)
He pūnaha pūmanawa te ERP e whakakotahi ana i ngā mahi pakihi maha ki roto i tētahi tūāpapa kotahi, e honoa ana. Mā tēnei ka taea e ngā kamupene te whakahaere aunoa me te whakahaere i ngā tukanga o ia rā me te whai hua ake.
3.4. Ngā Tohu Matua mō te Mahi (KPI)
Ko te Tohu Mahi Matua (KPI) he inenga e whakamahia ana hei ine i te mahi i roto i te whakatutuki i ngā whāinga pakihi. Ka taea e ngā KPI kua tautuhia pai te āwhina i te kamupene kia aro tonu me te arotau i te mahi.
4. Te Hiranga o ngā Rauemi Tangata (HR)
He wāhanga nui ngā rauemi tangata o te whakahaere umanga. Ki te kore he kaimahi whakangungua, he kaimahi hihiri hoki, ahakoa ngā rautaki pai rawa atu, e kore e tutuki ngā hua e hiahiatia ana.
4.1. Te kimi me te whiriwhiri
Ko te kimi me te whiriwhiri i ngā tāngata ko te tukanga kimi me te whiriwhiri i ngā kaitono pai rawa atu hei whakakī i ngā tūranga mahi i roto i tētahi kamupene. Me ahu mai tēnei tukanga i tētahi tātaritanga hōhonu o ngā hiahia me ngā paearu whiriwhiri mārama.
4.2. Te Whakangungu me te Whakawhanake
He haumitanga roa te whakangungu me te whanaketanga hei āwhina i te whakapai ake i te mahi me ngā pūkenga o ngā kaimahi. Me whakarite ngā kaupapa whakangungu kia rite ki ngā hiahia me ngā whāinga a te kamupene.
4.3. Aromatawai Mahi
He taputapu nui te aromatawai mahi hei ine me te whakapai ake i te mahi a ngā kaimahi. Ka whakarato urupare whai hua ki ngā kaimahi, ā, ka āwhina i tā rātou whanaketanga ngaio.
5. Te Whakahaere i ngā Pūtea a te Kamupene
Ko te pūtea te toto ora o tētahi kamupene. Mā te whakahaere pūtea whai hua ka whai rauemi te kamupene hei whakatutuki i ana whāinga.
5.1. Te Tahua me te Whakamahere Pūtea
He mahere pūtea te tahua e āwhina ana i tētahi kamupene ki te whakahaere i ana moni whiwhi me ana whakapaunga. Mā te whakamahere pūtea pai ka āwhina i ngā kamupene ki te whakatau whakaaro nui me te whakaiti i ngā mōrearea pūtea.
5.2. Te Whakahaere Utu
Ko te whakahaere utu te tukanga aroturuki me te whakahaere i ngā whakapaunga kia mau tonu ai ngā utu i roto i ngā rohe e whakaaetia ana. Kei roto i tēnei ko te whakarite i ngā pūrongo pūtea tika me te tātari utu.
5.3. Te Whakahaere Rere Moni
Ko te pumau o te rere o te moni he tohu mō te hauora pūtea o te kamupene. Mā te whakahaere pai o te rere o te moni ka whakarite kia nui te moni a te kamupene hei whakatutuki i ngā herenga wā poto, ā, kia taea ai hoki te pupuri i te moni e tika ana.
6. Te Arotau i ngā Tukanga Pakihi
Mā ngā tukanga pakihi whai hua ka taea e te kamupene te whai painga whakataetae. Kei roto i tēnei ko te whakapai tonu me te whakatinana i ngā tikanga pai rawa atu i roto i ngā āhuatanga katoa o te mahi.
6.1. Whakahaere Hiroki
Ko te whakahaere hiroki he huarahi e arotahi ana ki te whakaiti i te para me te whakapiki i te whai huatanga. Kei roto ko ngā tikanga pēnei i te Six Sigma me te Kaizen.
6.2. Te Whakahaere i te Mekameka Tuku
Mā te whakahaere pai o te mekameka tuku ka whakarite kia tukuna ngā hua me ngā ratonga ki ngā kaihoko i te wā tika, me te utu tino pai. Kei roto i tēnei ko te mahi tahi i waenga i ngā rōpū rerekē o te mekameka tuku, mai i ngā kaiwhakarato ki ngā kaihoko whakamutunga.
6.3. Te Whakahaere Kounga
He huarahi pūnaha te whakahaere kounga hei whakarite kia tutuki ngā hua me ngā ratonga i ngā paerewa kua whakaritea. Kei roto ko ngā mahi pēnei i te whakahaere kounga, ngā arotake ā-roto, me te tiwhikete.
7. Te Whakahaere i ngā Hononga ki ngā Kaihoko
He taonga nui ngā kiritaki mō ngā kamupene katoa. Mā te whakahaere pai i ngā whanaungatanga kiritaki ka taea te whakanui ake i te pono me te makona o ngā kiritaki, me te whakapiki ake hoki i ngā hua o te kamupene.
7.1. Ratonga Kiritaki
Ko te ratonga kiritaki pai te mea nui ki te pupuri i ngā kiritaki me te hanga ingoa pai. Ko te tikanga he tere, he whai hua hoki te urupare ki ngā take a te kiritaki.
7.2. CRM (Whakahaere Hononga Kiritaki)
He pūnaha CRM e āwhina ana i ngā kamupene ki te whakahaere i ngā taunekeneke me ngā kiritaki me ngā kaihoko pea. Mā tēnei ka taea e ngā kamupene te aroturuki i ngā whanonga a ngā kiritaki, te whiwhi māramatanga, me te whakapai ake i ngā rautaki hokohoko.
7.3. Hokohoko Mamati
He taputapu kaha te hokohoko matihiko hei toro atu ki ngā kiritaki me te hanga waitohu. Kei roto ko ngā momo tikanga pēnei i te SEO, te SEM, te pāpāho pāpori, me te hokohoko ihirangi.
8. Kia mau ki ngā Tikanga Matatika me ngā Whakatutukitanga
Ko ngā tikanga matatika me te tutuki i ngā whakaritenga te tūāpapa o tētahi mahi pakihi angitu. Mēnā ka warewarehia ēnei āhuatanga, ka pā he pānga kino ki te ture me te ingoa pai.
8.1. Te Ture Matatika a te Kamupene
He tuhinga te waehere matatika a te kamupene e whakamārama ana i ngā mātāpono matatika me ngā paerewa whanonga e tumanakohia ana mai i ngā kaimahi. Me whakatinana tonu tēnei puta noa i te whakahaere.
8.2. Te Whakatutukitanga Ture
He mea nui te ū ki ngā ture me ngā whakaritenga e pā ana ki ia kamupene. Kei roto i tēnei ko ngā āhuatanga maha pērā i te tiaki raraunga, ngā mana pupuri taonga hinengaro, me te haumaru i te wāhi mahi.
8.3. Te Kawenga Hapori a te Kamupene (CSR)
Ko te kaupapa CSR he whakapau kaha a te kamupene ki te whai wāhi atu ki te whanaketanga pāpori me te taiao. Ka taea e te kaupapa CSR pai te whakarei ake i te ingoa o te kamupene me te hanga hononga pai ki te hapori huri noa.
Whakamutunga
Ko te whakahaere umanga whai hua te mea nui ki te angitu mō te wā roa. Kei roto ko te whakamahere tino pai, te whakaritenga pakari, te aronga whakahihiri, me te whakahaere pakari. Mā te whakamahi i ngā tikanga me ngā taputapu tika, me te arotahi ki te whakahaere rauemi tangata, te pūtea tupato, me ngā tukanga pakihi tino pai, ka taea e ngā kamupene te whakatutuki i ā rātou whāinga rautaki me te noho whakataetae tonu i te mākete. Hei tāpiri, ko te pupuri i ngā whanaungatanga pai ki ngā kiritaki me te piri ki ngā paerewa matatika me ngā ture ture he wāhanga nui hoki mō te hanga whakawhirinaki me te ingoa pai. Mā te whai i ēnei aratohu, ka taea e ngā kamupene te whakahaere i ā rātou mahi me te whai hua ake, me te whai hua ake.
