Yuav Tsim Ib Daim Ntawv Qhia Txog Qauv Lag Luam Li Cas
Daim Ntawv Qhia Txog Qauv Lag Luam (BMC) yog ib lub cuab yeej siv los piav qhia, npaj, thiab soj ntsuam cov qauv lag luam. Tsim los ntawm Alexander Osterwalder, lub cuab yeej no tau nrov ntawm cov neeg ua lag luam, cov tuam txhab tshiab, thiab cov koom haum uas tab tom nrhiav kev muab cov qauv meej rau lawv cov tswv yim lag luam. Siv BMC, peb tuaj yeem piav qhia txog cov ntsiab lus tseem ceeb ntawm kev lag luam. Tsab xov xwm no yuav tham txog yuav ua li cas tsim Daim Ntawv Qhia Txog Qauv Lag Luam ib kauj ruam zuj zus, uas yog ib qho kev qhia tseem ceeb rau kev ua lag luam kom vam meej.
1. Vim li cas ho siv Daim Ntawv Qhia Txog Qauv Lag Luam?
Ua ntej tsim ib lub BMC, nws yog ib qho tseem ceeb kom nkag siab tias vim li cas cov cuab yeej no thiaj li muaj txiaj ntsig zoo. Lub BMC muab kev pom tseeb ntawm cov ntsiab lus tseem ceeb ntawm kev lag luam, ua rau nws yooj yim dua rau cov neeg ua lag luam los tsim, sib txuas lus, thiab siv tus qauv lag luam. Lub BMC kuj tseem muaj kev ywj pheej heev thiab tuaj yeem siv rau ntau yam lag luam, ob qho tib si loj thiab me.
2. Cov Ntsiab Lus Hauv Tus Qauv Lag Luam Canvas
Lub BMC muaj cuaj lub ntsiab lus tseem ceeb uas ua ke muab ib daim duab tiav ntawm seb lub tuam txhab tsim, xa tawm, thiab tau txais txiaj ntsig li cas. Cov ntsiab lus no yog:
2.1 Cov Neeg Siv Khoom
Txheeb xyuas cov pab pawg sib txawv uas koj xav pab. Nws yog ib qho tseem ceeb kom paub tias koj cov neeg siv khoom yog leej twg, lawv xav tau dab tsi, thiab cov lag luam twg yuav muaj txiaj ntsig zoo tshaj plaws.
2.2 Cov Lus Qhia Txog Tus Nqi
Ib qho kev pom zoo muaj nqis yog qhov laj thawj uas cov neeg siv khoom xaiv koj cov khoom lossis kev pabcuam dua li cov neeg sib tw. Qhov no yuav yog qhov zoo, tus nqi, kev tsim qauv, cov yam ntxwv tshwj xeeb, lossis kev daws teeb meem uas koj muab rau lawv cov teeb meem.
2.3 Cov channel
Cov channels hais txog seb koj ncav cuag thiab xa koj cov lus qhia tseem ceeb rau cov neeg siv khoom li cas. Qhov no suav nrog lawv kawm txog koj cov khoom li cas, lawv yuav nws li cas, thiab lawv xa cov khoom lossis kev pabcuam li cas.
2.4 Kev Sib Raug Zoo Nrog Cov Neeg Siv Khoom (Kev Sib Raug Zoo Nrog Cov Neeg Siv Khoom)
Kev sib raug zoo nrog cov neeg siv khoom yog ib txoj kev los khaws cov neeg siv khoom thiab xyuas kom lawv txaus siab. Qhov no tuaj yeem suav nrog kev pab tus kheej, kev pabcuam rau cov neeg siv khoom, cov zej zog online, lossis cov kev pab cuam rau cov neeg siv khoom.
2.5 Cov Nyiaj Tau Los (Cov Nyiaj Tau Los)
Qhov no piav qhia txog seb lub tuam txhab tau nyiaj li cas los ntawm txhua tus neeg siv khoom. Cov qauv nyiaj tau los tuaj yeem suav nrog kev muag khoom ncaj qha, kev sau npe, kev xauj tsev/kev xauj tsev, kev tshaj tawm, lossis kev tso cai.
2.6 Cov Kev Pabcuam Tseem Ceeb
Cov peev txheej tseem ceeb yog cov khoom muaj nqis tseem ceeb uas yuav tsum muaj los ua kom tus qauv lag luam ua haujlwm tau, uas suav nrog cov peev txheej lub cev, kev txawj ntse, tib neeg, thiab nyiaj txiag.
2.7 Cov Haujlwm Tseem Ceeb
Cov haujlwm tseem ceeb yog cov haujlwm tseem ceeb tshaj plaws uas lub tuam txhab yuav tsum ua kom xa nws cov txiaj ntsig, ncav cuag kev ua lag luam, tswj kev sib raug zoo nrog cov neeg siv khoom, thiab tsim cov nyiaj tau los.
2.8 Cov Kev Koom Tes Tseem Ceeb
Txheeb xyuas cov kev sib koom tes thiab kev koom tes ua lag luam uas pab koj tus qauv lag luam ua haujlwm tau zoo dua thiab txo qhov kev pheej hmoo. Qhov no suav nrog cov neeg muab khoom, cov neeg koom tes faib khoom, cov neeg muag khoom, thiab lwm tus.
2.9 Cov Qauv Nqi
Cov qauv nqi piav qhia txog txhua tus nqi uas cuam tshuam nrog kev khiav lag luam. Nws yog ib qho tseem ceeb kom nkag siab txog cov nqi ruaj khov thiab cov nqi hloov pauv thiab txheeb xyuas cov cheeb tsam uas siv nyiaj ntau tshaj plaws.
3. Tsim Ib Lub Qauv Lag Luam Canvas
3.1 Kev Tshawb Fawb thiab Kev Tshuaj Xyuas
Kauj ruam thawj zaug yog ua kev tshawb fawb kom koj muaj cov ntaub ntawv zoo los sau rau txhua yam. Kev tshuaj xyuas kev ua lag luam, cov neeg siv khoom, thiab cov neeg sib tw yog qhov tseem ceeb heev. Siv cov kev soj ntsuam, kev xam phaj, thiab kev tshuaj xyuas cov ntaub ntawv thib ob los sau cov ntaub ntawv.
3.2 Kev Sau Txhua Yam
Pib sau txhua yam ntawm BMC nrog cov ntaub ntawv uas koj tau sau los. Nov yog qee cov lus nug uas yuav pab tau:
Cov Neeg Siv Khoom:
– Koj cov neeg siv khoom tseem ceeb yog leej twg?
- Lawv xav tau dab tsi thiab xav tau dab tsi?
- Lawv coj li cas?
Tus Nqi Tseem Ceeb:
– Koj cov khoom/kev pabcuam daws tau teeb meem dab tsi?
– Cov yam ntxwv twg ua rau koj cov khoom / kev pabcuam tshwj xeeb?
- Vim li cas cov neeg siv khoom yuav tsum xaiv koj?
Txoj Kev:
– Cov neeg yuav khoom yuav kawm txog koj cov khoom los ntawm cov channel twg?
- Cov neeg yuav khoom yuav koj cov khoom li cas?
- Yuav xa cov khoom lossis kev pabcuam li cas?
Kev Sib Raug Zoo Nrog Cov Neeg Siv Khoom:
- Koj ua li cas thiaj nrhiav tau, khaws cia thiab nce cov neeg siv khoom?
– Cov neeg siv khoom xav tau dab tsi txog kev sib raug zoo thiab kev pabcuam?
Qhov Tau Nyiaj Los Ntawm:
– Koj khwv tau nyiaj li cas los ntawm txhua pawg neeg siv khoom?
– Tus neeg yuav khoom siv txoj kev them nqi twg?
Cov Kev Pabcuam Tseem Ceeb:
- Cov khoom muaj nqis tseem ceeb tshaj plaws uas yuav tsum tau siv los khiav lag luam yog dab tsi?
- Lawv puas yog lub cev nqaij daim tawv, nyiaj txiag, kev txawj ntse, lossis tib neeg?
Cov Haujlwm Tseem Ceeb:
- Koj yuav tsum ua dab tsi los ua kom tau qhov kev pab cuam zoo tshaj plaws?
– Koj yuav ua lag luam thiab faib cov khoom/kev pabcuam li cas?
Cov Kev Koom Tes Tseem Ceeb:
– Koj cov neeg koom tes tseem ceeb yog leej twg?
– Koj tau txais cov peev txheej dab tsi los ntawm lawv?
- Lawv ua dab tsi ua haujlwm?
Tus Nqi Qauv:
– Cov nqi tseem ceeb tshaj plaws hauv koj tus qauv lag luam yog dab tsi?
– Cov nqi twg yog cov nqi ruaj khov thiab cov twg yog cov nqi hloov pauv?
3.3 Kev Tshuaj Xyuas thiab Kev Pom Zoo
Thaum ua tiav tag nrho cov ntsiab lus lawm, nws yog ib qho tseem ceeb uas yuav tsum tau saib xyuas thiab tau txais cov lus taw qhia. Nug cov neeg nyob ib puag ncig koj, suav nrog cov npoj yaig, cov kws qhia, lossis cov kws pab tswv yim ua lag luam, kom saib xyuas koj tus qauv ua lag luam thiab muab cov lus qhia.
3.4 Kev Rov Ua Dua thiab Kev Txhim Kho
Daim BMC tsis yog daim ntawv uas tsis hloov pauv li. Cov lag luam thiab kev ua lag luam yeej hloov pauv tas li, yog li nws tseem ceeb heev uas yuav tsum tau hloov kho thiab txhim kho koj tus qauv lag luam tas li. Soj ntsuam nws tas li thiab hloov kho raws li qhov xav tau.
4. Piv txwv ntawm kev siv Canvas Business Model
Ib qho piv txwv ntawm lub tuam txhab uas tau siv BMC tau zoo yog Airbnb. Lawv tau siv BMC los tsim seb lawv muab cov chaw nyob tshwj xeeb thiab pheej yig rau cov neeg taug kev li cas, thaum cov tswv tsev khwv tau nyiaj ntxiv.
Cov Neeg Siv Khoom: Cov neeg taug kev uas tab tom nrhiav chaw nyob thiab cov tswv vaj tse uas xav xauj lawv qhov chaw.
Tus Nqi Tseem Ceeb: Ib qho kev paub tshwj xeeb thiab muaj tus kheej hauv zos ntau dua li lub tsev so thiab yog lub sijhawm rau cov tswv cuab los tsim cov nyiaj tau los ntxiv.
Cov Kev Cai: Lub vev xaib Airbnb thiab lub xov tooj ntawm tes app.
Kev Sib Txuas Lus Nrog Cov Neeg Siv Khoom: Kev sib cuag ncaj qha los ntawm lub platform, kev txhawb nqa 24/7, thiab qhov system ntsuas/kev tshuaj xyuas.
Qhov Nyiaj Tau Los: Cov nyiaj tau los ntawm txhua qhov kev booking ua los ntawm lub platform.
Cov Kev Pabcuam Tseem Ceeb: Lub platform thev naus laus zis, hom lag luam, zej zog neeg siv, thiab pab pawg tsim kho thiab tswj hwm.
Cov Haujlwm Tseem Ceeb: Tswj thiab tsim lub platform, kev lag luam, kev txhawb nqa cov neeg siv, thiab kev ua kom muaj kev ruaj ntseg ntawm kev lag luam.
Cov Kev Koom Tes Tseem Ceeb: Cov tswv cuab, cov tuam txhab thev naus laus zis, thiab cov kev pabcuam them nqi.
Cov Qauv Nqi: Cov nqi ntawm kev tsim kho thiab kev saib xyuas platform, kev lag luam, kev txhawb nqa cov neeg siv khoom, thiab kev ua haujlwm lag luam.
Los ntawm kev nkag siab thiab siv BMC, Airbnb muaj peev xwm tsim ib tus qauv lag luam muaj zog thiab hloov kho sai rau kev lag luam thoob ntiaj teb.
Xaus
Tsim ib daim Canvas Qauv Lag Luam yog ib kauj ruam tseem ceeb rau kev vam meej ntawm ib lub lag luam tshiab lossis loj hlob. Los ntawm kev nkag siab thiab ua kom zoo dua cuaj lub ntsiab lus tseem ceeb ntawm BMC, koj tuaj yeem tsim ib lub qauv lag luam uas tsis yog tsuas yog nyiam cov neeg siv khoom xwb tab sis kuj ruaj khov thiab muaj txiaj ntsig. Nco ntsoov tias cov lag luam pheej hloov pauv tas li, yog li nws tseem ceeb heev uas yuav tsum npaj txhij los hloov kho thiab txhim kho koj tus qauv lag luam. Peb vam tias phau ntawv qhia no yuav pab koj tsim ib lub qauv lag luam zoo!
